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Color coding and Heat maps

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Display Your Business Data Using MBO Color Coding and Heat Map Options

A color-coded map using contrasting colors on a map is an excellent way to visually represent critical business data. Map Business Online gives you the tools to use your own data or provided demographic data to create dynamic color-coded maps that can help take your business to new heights. Our affordable business mapping software also gives you the option to color code by heat map, color code points, color code cities, color code ZIP codes or color code states.

The advantages of using heat-mapping software for your business include:

  • Create intensity based data points based on numeric data associated with product, sales potential, financial reporting, and other numeric business values.
  • Color code specific administrative district areas using criteria such as ZIP codes, city, county, or census tract.
  • Emphasize areas of customer density to avoid market saturation and identify areas of opportunity.
  • Identify and label territories as unproductive or cold (using the color blue), extremely active or hot (red) and everything in between.
  • Create maps with different colored layers of data so you can evaluate and compare several geographic/demographic criteria at once.
  • Use heat-mapping software to print large color-coded wall maps that serve as an effective visual presentation tool.
  • Identify customer density within trade areas.
  • Create interactive maps you can share with colleagues by embedding them in PowerPoint presentations or sending them via email file attachment.

Using Heat Maps to Visualize Your Business Data

Heat maps make it easy to use color to illustrate customer densities or sales activities. Heat maps can also help you identify and target areas that offer the most and least sales potential, enabling you to maximize the effectiveness and productivity of your sales team.

Our mapping software includes complete heat map color shade controls, allowing you to scale from cold to hot (blue to red) or hot to cold (red to blue). You can even create a ZIP code heat map! Share your heat map views with your salespeople and colleagues as interactive web maps or image links, or print them for wall display in your office or conference room.

Color Code by Administrative District

Map Business Online allows you to import business data and color code it by sales/administrative district. That’s right; color code states, color code counties, or color code zip codes. And we’ve added even more administrative districts for you to color code. Choose from census tract, city, county, MSA, state, ZIP 5 or ZIP 3 options to express sales volumes, customer counts, and demographic data. Our software solution can total or average your values by district or territory using flexible range and color assignments. Empower your salespeople by using Map Business Online to identify areas of opportunity within each district.

Color Code by Point

Map Business Online enables you to easily import files from Microsoft® Excel, CRM, accounting, and contact management software programs and color code thousands of data points based on sales potential, customer type, product type or other relevant criteria. Just set up a spreadsheet column and start color-coding! You can even import your own custom symbols to create a color coded map tailored to your unique business or industry.

Transform the meaning of your business data through color coded visualization tools with Map Business Online.

Register online for a FREE trial today!
Selected Map Business Online features See more features

Emphasize customers density with heat maps


Highlight market areas that generate more business. Visually compare map areas for business potential. Select from a variety of heat map colors and options.

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Color code maps by ZIP code, county, or state


Import business data by ZIP code to show it geographically. Create colorful maps for business analysis that connect real Census data to locations on the ground.

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Display business data against demographic maps


Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis.

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Build fast map visualizations of your business data


Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 100,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

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Illustrate business data on map with charts


Graphically depict your business data on a map using pie or bar charts. Use charts to show sales by product, invoices due vs. paid, products ordered vs. shipped, and sales by customer demographics.

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Visualize business data on map with various symbols


Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.

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Add a variety of layers and data to map


Includes ZIP codes, Counties, States, Metropolitan Statistical Areas (MSA), Census Tracts, City Limits, ZIP3 codes, US cities, Highways, and other map layers.

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Print large format map views


Print large maps to use in presentations and project plans. Save maps as PDF files to print as large as 60” x 60” customer maps. Supports multiple pages option to use your home or office printer for large wall maps.

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Share business maps


Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.

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