Radius Maps
What Can You Do with Radius Maps?
- Convert a radius map into a sales, service, or franchise territory.
- Search and segment your imported business data using radius maps: import customer lists, display customer locations, and batch calculate their proximity to your offices or sales rep homes.
- Look up ZIP codes or counties by map radius and export the selection for use in 3rd party apps.
- Query demographic data by radius - collect and export population, income, and household info for a given circle.
- Search business listings by radius and populate prospect lists.
- Plan marketing campaigns using customer and prospect lists.
- Plan sales trips by creating efficient multi-stop vehicle routes with turn-by-turn directions.
- Share radius maps as image files, interactive maps, or large-format printouts.
- Add circles of varied radius around multiple centers to a map.
- …and more.
All the options are also available for drive time or distance radius maps.
Benefits of Radius Mapping
Here’s a simple example of how radius mapping can be applied to a sales situation. Suppose you’re opening a new sales office in a specific geographic region, and you want to target your sales efforts within the 50-mile radius of your new headquarters. You can use radius mapping to draw a circle that extends 50 miles in every direction from your office. You’ll then be able to easily determine what data points (customers, stores, competitors, ZIP codes, counties, cities, etc.) exist within that circle. Moreover, you’ll get the demographic characteristics of the area within it. Consequently, mapping a radius helps you quickly visualize your sales opportunities, and more effectively deploy your sales staff and marketing resources.
But there’s much more: radius maps are powerful tools for business development and strategic planning. When they are used together with accurate map layers and current demographic data, they offer several benefits to organizations of any size. These include:
Simplifying the design of sales, service, delivery, or franchise territories. Radius search helps you quickly select all the ZIP codes or counties in the area, assess its population and income, and define it as a sales territory of target size.
Highlighting the location-specific data relevant to your business. When you create a radius map with MapBusinessOnline, you can populate it with the geographic, demographic, firmographic, or imported data you choose.
Visualizing your customers, prospects, and competition in an area. Radius mapping software lets you focus on specific areas to determine whether they're adequately served by either your organization or your competition. This, in turn, helps you identify areas ripe for expansion and ensures your resources are directed where they will be most effective.
Improving staff assignments and route planning. From helping your sales team reduce travel times to having technicians available to respond to incidents faster, a radius map can benefit businesses dealing with logistic challenges in a wide range of industries. You can create multiple concentric circles for modeling delivery or service zones around one central location.
Radius mapping software is helpful for retail operations, franchise businesses, service and maintenance providers, insurance companies, real estate agencies, and more.
How to Create a Radius Map
Easily create radius maps using MapBusinessOnline business mapping software. Select a center point and create a circle or radius map of your target area by dragging your cursor until the drawn circle is of the desired radius. Or drop a new point on the map and enter your radius in miles. The circle lets you query geographic, demographic, and imported customer data. Save the data within the circle as a marketing list, market area, or territory, or simply export it to Excel. You can export Census demographics for the circle, too. To share your radius map, save it to a PDF file, or embed it in a PowerPoint presentation, or create a shared interactive map that others can open in our free viewer app.
Additionally, MapBusinessOnline supports creating multiple circles around distinct centers and creating concentric circles to form a ring:
Creating drive time or drive distance polygons is equally easy with MapBusinessOnline:
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"I have had the pleasure of using MapBusinessOnline for the past 5 years and it is an excellent and affordable tool for my clients. I am a franchise consultant, and many of my clients are just starting to get into franchising. The first main question many of them have is they don’t know the demographics around their current location, so they don’t know how to create territories for their franchisees. I am able to easily utilize MapBusinessOnline to draw a prototype territory around their existing location, do a deep dive into the many different demographics that MapBusinessOnline offers, and help the client determine the basics of their new territories, including mileage, population, household count, purchasing habits and age distributions. This tool has been so helpful that many of our clients obtain their own accounts as they begin to sell franchises and grow their business. Thank you, MapBusinessOnline, for providing such a helpful tool that is affordable and easy to use!"
Colette Bell
Director of Business Development
SMB Franchise Advisors
"We've tried the REST now we are using the BEST. After searching and trying other mapping programs for our delivery operations team and finding that we just couldn't get all the features that we required, we finally found MapBusinessOnline. Not only did it have all the features we needed including Longitude/Latitude and optimizing delivery routes, but it provided us tons of other bells and whistles. MBO proved to be a superb tool for our operations team to create routes and territories with the click of a few buttons while also allowing our reporting team to make beautiful maps that help our executive team visualize the story the data was telling. We are using this for the 2nd year in a row and will be renewing when it is time again. We pride ourselves at offering cutting edge applications to our millions of readers and subscribers worldwide and love that MBO helps us stay ahead of the technology curve by continuing to update their product and features. The release of MBO for the Desktop was a great addition and only helps make using the product even easier. To the staff at MBO — Keep up the great work!"
Dow Jones
"MapBusinessOnline has helped my organization visualize our territories in very little time. I created maps that allowed us to see where we are doing well and where we may be struggling. Getting this information has helped us capitalize on our opportunities and build our brand throughout the country."
Elwin Warsh
Strategic Sales Analyst
The Honest Kitchen
