MapBusinessOnline – Your Badger Alternative

Extend Mapping beyond Sales Force Management
and Upgrade to More Versatile Sales Mapping Solution – Take a FREE 1-month trial

Territory mapping has many potential benefits. As more businesses realize the importance of mapping business data in a geographic format, the software industry has filled with programs that claim to deliver insights about customers and sales.

The right territory mapping software for you will depend on several different factors. Recently, Badger has emerged as a popular sales planning platform. Let's take a look at how it stacks up against MapBusinessOnline.


Badger designed its namesake software primarily as a sales mapping tool. It includes useful features for mapping out leads, tracking individual performance, optimizing routes and more. With Badger, you can import CRM data and plot it visually on a map of your sales territories, identifying leads and opportunities in the process.

MapBusinessOnline offers all of the above functionality, plus additional features that add significant strategic value to a basic sales planning tool like Badger. With MapBusinessOnline, you have more flexibility to create custom maps and sales territories based on your particular business criteria. It also allows you to access insights about the overall state of your business, making it more effective at big-picture, strategic planning. For example, MapBusinessOnline includes tools that can assist with site selection for a new location, as well as the ability to create heat maps and other advanced data visualizations.

If you need a mapping software that focuses exclusively on sales support, the simpler Badger may be the choice for you. However, if you want to do more with your data, MapBusinessOnline is ultimately a more flexible platform.

Demographic Data

One unique feature of MapBusinessOnline not available in Badger — and one of the reasons why MBO is one of the best mapping software platforms for businesses — is its seamless incorporation of current Census demographic data. MapBusinessOnline makes it easy to access information about who your customers are, where they live and how they shop. Your subscription includes full access to information from U.S., UK or Canadian census records, and it allows you to drill down to specific ZIP/postal codes and learn more about factors such as population, age, average household income and more. Demographic projection datasets are included too.

Pricing and Support

MapBusinessOnline offers multiple subscription options — Standard, Pro and Team plans. MapBusinessOnline offers flexible large user enterprise plans that accommodate various business models. Badger's price structure offers individual, business and enterprise plans.

Pricing for the full featured MapBusinessOnline starts at $500.00 per year ($350 per year for ontime renewal) for a single user. Badger offers a slimmed down version of its individual user package for $9/month or about $108 per year. All Map Business Online customers receive access to world-class, one-on-one technical support.

Both Badger and MapBusinessOnline offer no-obligation free trials. Try out both, and you'll agree that MapBusinessOnline is not just the better value, but it’s also the best business mapping software platform available today.

See MapBusinessOnline in Action
Request a demo

Learn How Our Customers are Succeeding with MapBusinessOnline

"You guys are awesome! I used the MapBusinessOnline trial to get promoted to a sales position within my company. I showed them how I would work my territory with great MBO printed maps that showed projected sales dollars by account locations. I got the Job!"

Jeff Krieger
Territory Manager
Mizuno USA

"I just wanted to say thank you for this amazing mapping tool! I've tried a number of sales territory map solutions and this is by far the best. I just (finally!) switched over from MapPoint and this is so much better, I wish I had switched sooner. Your videos and blog are also really helpful, though most things I have figured out on my own. It looks like I also have a lot more to discover as I explore the data visualization tools. Thanks again!"

Andrea Harrison
Business Analyst
Brainlab, Inc.

"I use MapBusinessOnline to analyze retail sales activity around a metropolitan area. It’s easy and the price can’t be beat."

Annmarie Beam
Category Manager Walmart Team
Bentonville, AR

Popular MapBusinessOnline features

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 250,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Design and visualize sales territories

Use our sales territory mapping software to create sales territories by ZIP code, county, or state. Aggregate demographics and sales data by territory. Search business data inside sales territories. Highlight territory overlap.

Plan customers visits with optimized routing

Use maps to identify customers within a radius or polygon. Optimize visits sequence and generate turn-by-turn driving directions. Reduce travel costs. Improve ROI and productivity.

Display business data against demographic maps

Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis.

Perform Market Analysis for multiple sites

Search & segment data from multiple centers. Generate market area profiles. Find nearest store or pick up locations. Batch calculate distances, as well as driving times to multiple locations. Aggregate demographic data. Enrich a dataset with demographic or geographic variables.

Draw custom graphics and annotate maps

Draw circles, rectangles, polygons, and lines. Choose from a selection of line styles and fill colors. Identify map locations with text. Draw market areas and sales territories. Customize your business map.

Visualize business data on map with various symbols

Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.

Illustrate business data on map with charts

Graphically depict your business data on a map using pie or bar charts. Use charts to show sales by product, invoices due vs. paid, products ordered vs. shipped, and sales by customer demographics.

Emphasize customers density with heat maps

Highlight market areas that generate more business. Visually compare map areas for business potential. Select from a variety of heat map colors and options.

Print large format map views

Print large maps to use in presentations and project plans. Save maps as PDF files to print as large as 60” x 60” customer maps. Supports multiple pages option to use your home or office printer for large wall maps.

Share business maps

Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.