Business Mapping Software for the Banking Industry
Similar to businesses in other industries, banks must work diligently to keep up with rapid changes in the digital world. Banks face increased competition because customers now have more options, including new banks, alternative payment systems such as PayPal, mobile banking applications and other competing services.
When it comes to growth strategies for banks, it’s important to accumulate the business intelligence needed to learn about existing and future customers. To help your bank get the data and intelligence it needs to grow in a competitive market. MapBusinessOnline provides decision-makers with the tools they need to perform necessary market analyses in an ever-changing banking environment.
Make Better Decisions
Studies have shown that banks that utilize location-based analysis to select branch and ATM sites operate more efficiently — and have a higher level of deposits and profits. These institutions also tend to attract more households that open new checking accounts.
To make the best decisions, MapBusinessOnline will help you identify the following information about your market:
- Your most profitable customers
- Geographic and demographic markets that offer the most potential new customers
- The best locations for expanding your branch network
- Facts that will help you determine if your network of bank branches is achieving maximum performance
Our geographical tools have the latest USA Census Tracts. Import location enabled FFIEC data or other business datasets for informative map views. You can use the map notes and callouts to identify bank, credit union and ATM locations. You can also verify your compliance with regulations.
Achieve Better Market Customer Segmentation Analysis
To sustain growth, more banks have established a customer-centric strategy that focuses on gaining a clear understanding of their customers’ needs. Marketers divide customers into subgroups based on similar behaviors and characteristics. This degree of segmentation enables banks to provide effective and unique sale offers.
MapBusinessOnline software can help you achieve even better market customer segmentation analysis by optimizing each segment to provide a unique view of customers. You can filter customers by location, drive time, or by critical aspects of your imported data like credit history or savings account balances. This will help you learn where the opportunities are, so you can invest the proper resources and develop effective strategies that are designed to customize messages and strengthen customer relationships.
Conduct an Intelligent Site Analysis
MapBusinessOnline can also help you visually enhance your business intelligence by simplifying the evaluation process and weighing the advantages and disadvantages of different locations for your ATMs and branches. Our powerful location, database management and query tools make it easy for you to pinpoint the location of your facilities, customers and competitors.
You also have the demographic characteristics of your customer areas of interest at your fingertips. Census data will help you identify the underserved sections, and you can also conduct an analysis of your competitors and use the information to create a more effective branch and cash machine network.
Try Our Bank Mapping Software With No Risk
MapBusinessOnline has been providing cost-effective mapping solutions for nearly 20 years. When you collaborate with our company, you’ll have peace of mind knowing that some of the world’s leading GIS experts compile the map data you receive and the features you turn to for your critical business intelligence. Register for our free, 1-month trial to get started - contact our team today!
Learn How Our Customers are Succeeding with MapBusinessOnline
"Unleashing Growth: How MapBusinessOnline added value to our Franchise Business"
"Since our franchise businesses began utilizing MapBusinessOnline seven years ago, we have experienced a remarkable added value in our operations and growth. MapBusinessOnline has provided us with an innovative, user-friendly, and powerful tool to manage and expand our franchise territory landscape. With its comprehensive mapping and data visualization capabilities, we have been able to make strategic decisions based on the data insights and effectively plan our expansion strategies. The interface and seamless integration with our existing systems have made the transition to MapBusinessOnline a smooth and enjoyable experience.
One of the most significant benefits we have experienced with MapBusinessOnline is the ability to analyze a variety of markets quickly. This has allowed us to identify new opportunities and target areas for growth, ultimately leading to increased revenue and a stronger brand presence. The customer support provided by the MapBusinessOnline team have been exceptional, ensuring that our team is well-equipped to make the most of the platform's features. We wholeheartedly recommend MapBusinessOnline to any franchise business."
Marty Flanagan
VP of Brand Growth
Franchiczar ( Code Ninjas – Valhallan Esports – Iron24 Fitness+Recovery and Pinots Palette )
"Very satisfied and happy with the program! Our organization was a little nervous when we found out we had to replace MapPoint. Once we came across MapBusinessOnline, we knew we had found the program for us. Not only are there many features for the map creators, there are also a lot of usable features for the individuals that receive the view-only shared maps. This is a great program and with the way our organization is changing, I have no concern about recommending it to other internal departments."
Business Manager
I-Car
"I had an excellent experience with MapBusinessOnline because my company works in the agriculture industry and makes maps showing where our fields are and these maps need to be viewed and shared in a database. Your product seemed to fit our needs. Overall good support, ease of use, and quality of maps created!"
Seneca Foods
