Business Mapping Software for the Banking Industry

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Similar to businesses in other industries, banks must work diligently to keep up with rapid changes in the digital world. Banks face increased competition because customers now have more options, including new banks, alternative payment systems such as PayPal, mobile banking applications and other competing services.

When it comes to growth strategies for banks, it’s important to accumulate the business intelligence needed to learn about existing and future customers. To help your bank get the data and intelligence it needs to grow in a competitive market. Map Business Online provides decision-makers with the tools they need to perform necessary market analyses in an ever-changing banking environment.

Make Better Decisions

Studies have shown that banks that utilize location-based analysis to select branch and ATM sites operate more efficiently — and have a higher level of deposits and profits. These institutions also tend to attract more households that open new checking accounts.

To make the best decisions, Map Business Online will help you identify the following information about your market:

  • Your most profitable customers
  • Geographic and demographic markets that offer the most potential new customers
  • The best locations for expanding your branch network
  • Facts that will help you determine if your network of bank branches is achieving maximum performance

Our geographical tools have the latest USA Census Tracts. Import location enabled FFIEC data or other business datasets for informative map views. You can use the map notes and callouts to identify bank, credit union and ATM locations. You can also verify your compliance with regulations.

Achieve Better Market Customer Segmentation Analysis

To sustain growth, more banks have established a customer-centric strategy that focuses on gaining a clear understanding of their customers’ needs. Marketers divide customers into subgroups based on similar behaviors and characteristics. This degree of segmentation enables banks to provide effective and unique sale offers.

Map Business Online software can help you achieve even better market customer segmentation analysis by optimizing each segment to provide a unique view of customers. You can filter customers by location, drive time, or by critical aspects of your imported data like credit history or savings account balances. This will help you learn where the opportunities are, so you can invest the proper resources and develop effective strategies that are designed to customize messages and strengthen customer relationships.

Conduct an Intelligent Site Analysis

Map Business Online can also help you visually enhance your business intelligence by simplifying the evaluation process and weighing the advantages and disadvantages of different locations for your ATMs and branches. Our powerful location, database management and query tools make it easy for you to pinpoint the location of your facilities, customers and competitors.

You also have the demographic characteristics of your customer areas of interest at your fingertips. Census data will help you identify the underserved sections, and you can also conduct an analysis of your competitors and use the information to create a more effective branch and cash machine network.

Try Our Bank Mapping Software With No Risk

Map Business Online has been providing cost-effective mapping solutions for nearly 20 years. When you collaborate with our company, you’ll have peace of mind knowing that some of the world’s leading GIS experts compile the map data you receive and the features you turn to for your critical business intelligence. Register for our free, 1-month trial to get started - contact our team today!

Learn How Our Customers are Succeeding with Map Business Online

"I wanted to thank my customer service rep Jason for always going above and beyond every time I call for answers...AND THIS IS WHILE I AM USING A TRIAL VERSION!!! With this kind of service, why would you ever use another software company?"

David imports his USA-wide network of restaurant service suppliers and uses the map to visualize his contacts for instant access.

"Every time I use Map Business Online…and I always get what I need."

David Ziviello
Sales
RositoBisani

DPS is the leading provider of timely, relevant and motivational promotional materials for automotive dealerships. Their business strategies drive customer loyalty and sales revenues. Their sales manager uses MBO to create and manage sales territories and describes MBO this way,

"The product is phenomenal and the support even better."

Dealer Product Services (DPS)

"We've tried the REST now we are using the BEST. After searching and trying other mapping programs for our delivery operations team and finding that we just couldn't get all the features that we required, we finally found Map Business Online. Not only did it have all the features we needed including Longitude/Latitude and optimizing delivery routes, but it provided us tons of other bells and whistles. MBO proved to be a superb tool for our operations team to create routes and territories with the click of a few buttons while also allowing our reporting team to make beautiful maps that help our executive team visualize the story the data was telling. We are using this for the 2nd year in a row and will be renewing when it is time again. We pride ourselves at offering cutting edge applications to our millions of readers and subscribers worldwide and love that MBO helps us stay ahead of the technology curve by continuing to update their product and features. The release of MBO for the Desktop was a great addition and only helps make using the product even easier. To the staff at MBO — Keep up the great work!"

Dow Jones