Business Mapping Software for the Banking Industry

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Similar to businesses in other industries, banks must work diligently to keep up with rapid changes in the digital world. Banks face increased competition because customers now have more options, including new banks, alternative payment systems such as PayPal, mobile banking applications and other competing services.

When it comes to growth strategies for banks, it’s important to accumulate the business intelligence needed to learn about existing and future customers. To help your bank get the data and intelligence it needs to grow in a competitive market. Map Business Online provides decision-makers with the tools they need to perform necessary market analyses in an ever-changing banking environment.

Make Better Decisions

Studies have shown that banks that utilize location-based analysis to select branch and ATM sites operate more efficiently — and have a higher level of deposits and profits. These institutions also tend to attract more households that open new checking accounts.

To make the best decisions, Map Business Online will help you identify the following information about your market:

  • Your most profitable customers
  • Geographic and demographic markets that offer the most potential new customers
  • The best locations for expanding your branch network
  • Facts that will help you determine if your network of bank branches is achieving maximum performance

Our geographical tools have the latest USA Census Tracts. Import location enabled FFIEC data or other business datasets for informative map views. You can use the map notes and callouts to identify bank, credit union and ATM locations. You can also verify your compliance with regulations.

Achieve Better Market Customer Segmentation Analysis

To sustain growth, more banks have established a customer-centric strategy that focuses on gaining a clear understanding of their customers’ needs. Marketers divide customers into subgroups based on similar behaviors and characteristics. This degree of segmentation enables banks to provide effective and unique sale offers.

Map Business Online software can help you achieve even better market customer segmentation analysis by optimizing each segment to provide a unique view of customers. You can filter customers by location, drive time, or by critical aspects of your imported data like credit history or savings account balances. This will help you learn where the opportunities are, so you can invest the proper resources and develop effective strategies that are designed to customize messages and strengthen customer relationships.

Conduct an Intelligent Site Analysis

Map Business Online can also help you visually enhance your business intelligence by simplifying the evaluation process and weighing the advantages and disadvantages of different locations for your ATMs and branches. Our powerful location, database management and query tools make it easy for you to pinpoint the location of your facilities, customers and competitors.

You also have the demographic characteristics of your customer areas of interest at your fingertips. Census data will help you identify the underserved sections, and you can also conduct an analysis of your competitors and use the information to create a more effective branch and cash machine network.

Try Our Bank Mapping Software With No Risk

Map Business Online has been providing cost-effective mapping solutions for nearly 20 years. When you collaborate with our company, you’ll have peace of mind knowing that some of the world’s leading GIS experts compile the map data you receive and the features you turn to for your critical business intelligence. Register for our free, 1-month trial to get started - contact our team today!

Learn How Our Customers are Succeeding with Map Business Online

"I just wanted to say thank you for this amazing mapping tool! I've tried a number of sales territory map solutions and this is by far the best. I just (finally!) switched over from MapPoint and this is so much better, I wish I had switched sooner. Your videos and blog are also really helpful, though most things I have figured out on my own. It looks like I also have a lot more to discover as I explore the data visualization tools. Thanks again!"

Andrea Harrison
Business Analyst
Brainlab, Inc.

MVP Sports Clubs is a sports and health facility management and development company with opera¬tions in Central Florida and West Michigan. MVP uses Map Business Online to construct demographic map profiles of a radius surrounding each of their many sports clubs. Such market analysis helps MBO users develop a better understanding of their business which makes strategic planning more effective.

"MBO users develop a better understanding of their business which makes strategic planning more effective."

Mark Hope
Business Manager
MVP Sports

"This software has been tremendously helpful in mapping out my company’s sales territories map. I have researched many other products, but no one came close to the ease of use of data customization options MapBusinessOnline provides. Also, their maps are extremely accurate and pleasing to the eye. Sales projections and territory expansions can be easily mapped out with this software. Most importantly, they provide free training and a vast number of video guides that have been extremely helpful. It is apparent that this company cares about their product and their customers. Really happy with it."

KC Cooley
Credit Manager
Crediauto Financial