How Beverage Bottling Companies Can Take Advantage of Business Mapping

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Business Mapping for Beverage Bottling

Bottling companies are part of a diverse global supply chain bringing beverages from wholesalers to retailers and consumers around the world. Doing so effectively requires a thorough understanding of your market, as well as the broader geographic and demographic conditions in which your business operates.

It’s for this reason that an increasing number of bottling companies are turning to business mapping software such as MapBusinessOnline to refine their operations and capitalize on new opportunities. Here are three of the many ways our customer software mapping platform can help you.

ZIP Code Mapping

The ZIP code map layer is a highly useful analytic tool for bottling companies and related businesses. Many of our customers use ZIP code maps to drill down on area demographics, define sales territories and make long-term strategic decisions about marketing and expansion planning.

MapBusinessOnline allows you to overlay your current and historical sales data with ZIP code-based demographic data. This shows you which markets you’re underperforming in and which are exceeding expectations. From there, you can dedicate more resources or make staffing changes that will increase your odds of success.

ZIP code map plotting is also useful for site selection when expanding your business. With it, you can plot the location of grocery stores, restaurants and other potential customers on a map, and identify optimal sites for adding a new bottling or distribution facility.

Route Mapping

Route planning is another critically important aspect of running a profitable bottling operation. Your customers rely on you to get deliveries to them on time and as promised. From your end, you must be able to meet these expectations while keeping your overhead costs in check.

MapBusinessOnline's most recent update expands our software's route planning capabilities. Now, bottlers can use our customer mapping software to find the most efficient way to schedule their deliveries, reducing fuel costs and wear on their fleet while continuing to meet the demands of their customers.

Industry Outlook

The bottling industry is a crucial link between beverage manufacturers and customers. Your ability to deliver on your promises while running a lean, profitable business requires excellent communication and increasingly advanced management tools. Despite this, the bottling industry has been slow to modernize. For example, it was not until 2012 that the Coca-Cola Company began using transportation management software in all its inbound carriers.

The good news for smaller bottlers is that technology effectively levels the playing field with their larger competitors. Taking full advantage of affordable, intuitive tools such as MapBusinessOnline can streamline your operations and improve the overall sustainability of your business.

Sign Up for MapBusinessOnline Today

We’ve designed MapBusinessOnline to be scalable for use by bottling operations of any size. Use it to create detailed factory location maps, optimized routes and more. As a cloud-based platform, it facilitates seamless collaboration and remote data sharing between individual users.

Keep browsing our website and blog to learn more about our product's features and subscription options. To try it for yourself, sign up for a free 1-month trial.

Learn How Our Customers are Succeeding with MapBusinessOnline

Prison Fellowship — Prison Fellowship® trains and inspires churches and communities-inside and outside of prison-to support the restoration of those affected by incarceration. PFM uses MapBusinessOnline Team Edition to create a variety of maps that track the placement of constituents and describe the demographic background of placement areas for further study and understanding.

"We love MBO, especially the ability to share maps with non-license holders for viewing!"

Business Manager
Prison Fellowship

One of many international companies left hanging by Microsoft’s cancelation of MapPoint and turning to MapBusinessOnline for a MapPoint replacement. Multiple departments across the enterprise utilize business mapping for a variety of applications including claims management analysis, insurance related operational planning, and market analysis. An extremely detailed procurement and security review lead to a contract for MapBusinessOnline services. Corporate accounts use MBO for sales territory mapping, collaborative Team editing, and communicating with maps.

Top Ten Property & Casualty Insurer

"We use MBO for event planning at cities all across the USA. It’s easy and fast. It blows away the other applications we tried."

Kristine Gates
Strategic Accounts Sales Manager
Extend Health