Bottling companies are part of a diverse global supply chain bringing beverages from wholesalers to retailers and consumers around the world. Doing so effectively requires a thorough understanding of your market, as well as the broader geographic and demographic conditions in which your business operates.
It’s for this reason that an increasing number of bottling companies are turning to business mapping software such as MapBusinessOnline to refine their operations and capitalize on new opportunities. Here are three of the many ways our customer software mapping platform can help you.
The ZIP code map layer is a highly useful analytic tool for bottling companies and related businesses. Many of our customers use ZIP code maps to drill down on area demographics, define sales territories and make long-term strategic decisions about marketing and expansion planning.
MapBusinessOnline allows you to overlay your current and historical sales data with ZIP code-based demographic data. This shows you which markets you’re underperforming in and which are exceeding expectations. From there, you can dedicate more resources or make staffing changes that will increase your odds of success.
ZIP code map plotting is also useful for site selection when expanding your business. With it, you can plot the location of grocery stores, restaurants and other potential customers on a map, and identify optimal sites for adding a new bottling or distribution facility.
Route planning is another critically important aspect of running a profitable bottling operation. Your customers rely on you to get deliveries to them on time and as promised. From your end, you must be able to meet these expectations while keeping your overhead costs in check.
MapBusinessOnline's most recent update expands our software's route planning capabilities. Now, bottlers can use our customer mapping software to find the most efficient way to schedule their deliveries, reducing fuel costs and wear on their fleet while continuing to meet the demands of their customers.
The bottling industry is a crucial link between beverage manufacturers and customers. Your ability to deliver on your promises while running a lean, profitable business requires excellent communication and increasingly advanced management tools. Despite this, the bottling industry has been slow to modernize. For example, it was not until 2012 that the Coca-Cola Company began using transportation management software in all its inbound carriers.
The good news for smaller bottlers is that technology effectively levels the playing field with their larger competitors. Taking full advantage of affordable, intuitive tools such as MapBusinessOnline can streamline your operations and improve the overall sustainability of your business.
We’ve designed MapBusinessOnline to be scalable for use by bottling operations of any size. Use it to create detailed factory location maps, optimized routes and more. As a cloud-based platform, it facilitates seamless collaboration and remote data sharing between individual users.
Keep browsing our website and blog to learn more about our product's features and subscription options. To try it for yourself, sign up for a free 1-month trial.
"I use it daily to visualize customers and sales territories, and to plan sales trips. It’s so intuitive."
Life Brokerage sales Director
Mutual of Omaha
Billy Taylor of Stop Hunger Now, one the world’s great nonprofit organizations said:
"Thanks for the great product, I use it all the time in our non-profit."
Billy and his team use MBO to create regional lists from their organizational data. MBO is a great data segmentation tool supporting market analysis. Users can segment data geographically and append a variety of data layers to exported results.
Stop Hunger Now
"We use MapBusinessOnline to prepare for sales meetings. The program’s territory mapping enables color-coded sales territories by zip-code helping to define sales responsibilities and keeping our focus on selling."