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In any business, true situational awareness requires not just knowing where your customers are, but where your competitors are, too. In fact, the two go hand in hand. To understand your customer base, you need to know how they interact with other businesses in the region — where they shop, what they want and how they get where they need to go.
Competitor territory mapping is a useful tool for strategic planning and market analysis. Regardless of what industry you're in, your business can benefit from an increased awareness of your competition and the customers they attract.
What Is Competitor Territory Mapping?
A competitor territory map is a visual representation of the location of your competitors. On its own, it can be a powerful tool for identifying your biggest threats and most lucrative opportunities. However, when overlaid with other information — such as your previous sales records or demographic data from the U.S. Census, it can yield insights that will be extremely useful in big-picture strategic planning.
For example, a competitor research map can show you the local demographics of the neighborhoods where your competition has a significant presence. From there, you can target your marketing specifically to appeal to these groups, eating into their customer base. Alternately, it can show you which types of customers are currently underserved in a region.
Mapping competitors is useful when creating sales territories, in that it helps you assign your strongest team members to areas where their expertise is needed most. It's also a powerful tool for site selection when expanding your business, as it shows you the areas with the most risk — and greatest potential for reward — when planning for a new location.
Working With Competitor Analysis Maps
Map Business Online contains multiple tools for competitor mapping and analysis. Some of the ways you can organize your data include:
Heat maps: Heat maps show you areas with a high concentration of competitors — hotter colors mean a more saturated market. They also show you areas that are underserved by businesses in your industry. Map Business Online's heat maps are fully customizable based on a range of metrics and visualization options.
Radius maps: Radius maps are one of the most useful tools for competitor research. They show you how much of a given dataset is within a specific radius. Use radius maps to map your nearest competitors and their service areas, or find out how many potential customers are located near a given site.
ZIP code maps: Map Business Online also gives you the option of sales competitor mapping within a specific ZIP code, municipality, census tract or another custom-defined territory. ZIP code maps are great for allocating resources such as sales staff, or getting a clearer picture of where your competitors are and who they serve.
These are just a few of the many competitor mapping features you'll find in Map Business Online. Keep exploring this website to learn more and read detailed case studies. To try out Map Business Online today, sign up for one of the many convenient subscription packages or download a risk-free 1-month trial.
Use our sales territory mapping software to create sales territories by ZIP code, county, or state. Aggregate demographics and sales data by territory. Search business data inside sales territories. Highlight territory overlap.
Build fast map visualizations of your business data
Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 100,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.
Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis.
Draw circles, rectangles, polygons, and lines. Choose from a selection of line styles and fill colors. Identify map locations with text. Draw market areas and sales territories. Customize your business map.
Print large maps to use in presentations and project plans. Save maps as PDF files to print as large as 60” x 60” customer maps. Supports multiple pages option to use your home or office printer for large wall maps.
Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.
Explore your data within circle or polygon areas. Organize search results into marketing lists or market areas. Export ZIP code demographics, territories, or marketing lists in Microsoft® Excel spreadsheets.
Filter map view to show only selected states or regions. Create local maps that display only certain counties or ZIP codes from your market area or within a radius.
