Competitor Territory Mapping
In any business, true situational awareness requires not just knowing where your customers are, but where your competitors are, too. In fact, the two go hand in hand. To understand your customer base, you need to know how they interact with other businesses in the region — where they shop, what they want and how they get where they need to go.
Competitor territory mapping is a useful tool for strategic planning and market analysis. Regardless of what industry you're in, your business can benefit from an increased awareness of your competition and the customers they attract.
What Is Competitor Territory Mapping?
A competitor territory map is a visual representation of the location of your competitors. On its own, it can be a powerful tool for identifying your biggest threats and most lucrative opportunities. However, when overlaid with other information — such as your previous sales records or demographic data from the U.S. Census, it can yield insights that will be extremely useful in big-picture strategic planning.
For example, a competitor research map can show you the local demographics of the neighborhoods where your competition has a significant presence. From there, you can target your marketing specifically to appeal to these groups, eating into their customer base. Alternately, it can show you which types of customers are currently underserved in a region.
Mapping competitors is useful when creating sales territories, in that it helps you assign your strongest team members to areas where their expertise is needed most. It's also a powerful tool for site selection when expanding your business, as it shows you the areas with the most risk — and greatest potential for reward — when planning for a new location.
Working With Competitor Analysis Maps
Map Business Online contains multiple tools for competitor mapping and analysis. Some of the ways you can organize your data include:
- Heat maps: Heat maps show you areas with a high concentration of competitors — hotter colors mean a more saturated market. They also show you areas that are underserved by businesses in your industry. Map Business Online's heat maps are fully customizable based on a range of metrics and visualization options.
- Radius maps: Radius maps are one of the most useful tools for competitor research. They show you how much of a given dataset is within a specific radius. Use radius maps to map your nearest competitors and their service areas, or find out how many potential customers are located near a given site.
- ZIP code maps: Map Business Online also gives you the option of sales competitor mapping within a specific ZIP code, municipality, census tract or another custom-defined territory. ZIP code maps are great for allocating resources such as sales staff, or getting a clearer picture of where your competitors are and who they serve.
These are just a few of the many competitor mapping features you'll find in Map Business Online. Keep exploring this website to learn more and read detailed case studies. To try out Map Business Online today, sign up for one of the many convenient subscription packages or download a risk-free 1-month trial.
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Prison Fellowship — Prison Fellowship® trains and inspires churches and communities-inside and outside of prison-to support the restoration of those affected by incarceration. PFM uses Map Business Online Team Edition to create a variety of maps that track the placement of constituents and describe the demographic background of placement areas for further study and understanding.
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Prison Fellowship
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Strategic Accounts Sales Manager
Extend Health
"In a large company, with many layers of sales teams, sales management, territories, operations teams and distribution, it is vital to have a solution to quickly and easily display country and regional maps. I have tried multiple other mapping solutions in the past only to be frustrated by their limitations or by their complexity. Map Business Online perfectly fits my need. MBO has the versatility to allow me to build somewhat complicated maps but also allows me to knock out the quick, one-off request. MBO continues to add features and I am excited to see what new features come out next."
Dave Perek
Sr Business Analyst
Schneider Electric
Popular Map Business Online features
Design and visualize sales territories
Build fast map visualizations of your business data
Display business data against demographic maps
Draw custom graphics and annotate maps
Print large format map views
Share business maps
Search data spatially with radius maps
Create state or regional map views
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