Define New Markets with RealDatasets

Sales and marketing professionals who desire fast and easy analysis of existing and new markets need look no further than RealDatasets as visualized from within a MapBusinessOnline map. MBO & RealDatasets offer instant visualizations of opportunities across major industries based on NAICS industry data, geographic extent and demographic make-up.

  • RealDatasets are industry focused business datasets, edited and compiled by data experts.
  • RealDatasets are designed for use in business mapping programs like MapBusinessOnline

RealDatasets Geodata – Business and Industry Data for Map Visualizations & Planning

Solve business challenges by using MapBusinessOnline combined with RealDatasets:

  • Identify The Total Addressable Market – Leverage 1,000 industry sector NAICS data layers
  • Calculate Market Share – Compare existing prospects and customers against NAICS business count by ZIP code
  • Marketing Campaign Targeting by Location – Focus Ad Words or direct mail marketing campaigns on the market areas with the most potential by geographic area of interest
  • Design Sales Territories – Combined analysis of existing customers and market potential drives the design or adjustment of sales territory boundaries and assignments
  • Infrastructure Analytics – Access travel industry data points such as airports, car rental locations, gas stations, electric car charging stations, and hotels and conduct market analysis
  • Proximity & Distance Analysis - Optimize logistics for sales team presence, sales channel locations, outlets, office locations, support and warehouse locations. Optimize operations to cover areas with highest growth potential
  • Competitive / Complimentary Analytics - Identify competitive locations and estimate competitive market share. Locate complementary locations (e.g. proximity to a Starbucks location), to identify areas for future growth
  • Indexing of Market Potential & Sales Performance Leverage all data points and create two running indexes for each ZIP code: Market Potential and Sales Performance. Create new business in areas with high potential. Protect existing business in areas with high sales performance.

Define the addressable market potential before you commit resources and time.

Access business datasets by NAICS industry sector or by business name, then symbolize and color code your data points to emphasize employee count, establishment counts, or other key market indicators. Identify ZIP codes or regions that reflect your best target market potential. Define your markets before committing resources.

MBO offers up to 250,000 location records per map supporting thorough analysis of your best potential markets. provides instant geographic market data used to identify a market potential, to create sales territories, to target marketing campaigns, and to improve everyday sales productivity.

Explore the RealDatasets data catalog

How to use RealDatasets market data in MapBusinessOnline

Contact us for non-standard requests

RealDatasets is designed to support clients. See RealZips app for Supplement your CRM, mapping application or other business intelligence tools with RealDatasets.

Learn How Our Customers are Succeeding with MapBusinessOnline

"I have been using MapBusinessOnline for about 8 months and couldn’t be happier with the services it provides. I have employees and myself who map around 250 routes monthly for our sales team. The interface is easy-to-use and the abilities are exactly what I need. My sales team finds the maps and step by step routes easy to follow and accurate. My store lists change every quarter and the uploading system allows me to quickly upload a new list and categorize the account by priority using colors and shapes. I have also used the heat mapping capabilities and found those easy to customize and quick to use. As with any advanced software, this does take a week or two to learn the more complex features, but it is well worth the time invested. This is the software I would have designed if I was to create one myself. Great job!!!"

Bill Hanavan
Director of Operations
Strategic Retail Solutions

This leading North American reseller of hardware and software supports millions of businesses worldwide. We get regular calls from SHI representatives who need to offer a MapPoint replacement or to simply provide business mapping software for a corporate or government account. SHI customers include users of annual subscriptions for the USA and Canada as well as collaborative Team Editing subscriptions for corporate accounts.

Software House International (SHI)

The Alternative Board (TED), an advisory board creation service for business of all types and sizes, used MapPoint to import customer locations, create and manage territories, and for visual market analysis. When MapPoint left them high and dry, they began looking for a MapPoint replacement. This process led them to MapBusinessOnline.

Over a period of a few weeks MapBusinessOnline shared several online web demo that showed exactly how MapBusinessOnline would replace and improve upon the mapping technology TED had become used to. The Alternative Board recently renewed their Map Business Online subscription for another year.

The Alternative Board

Popular MapBusinessOnline features

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 250,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Design and visualize sales territories

Use our sales territory mapping software to create sales territories by ZIP code, county, or state. Aggregate demographics and sales data by territory. Search business data inside sales territories. Highlight territory overlap.

Perform Market Analysis for multiple sites

Search & segment data from multiple centers. Generate market area profiles. Find nearest store or pick up locations. Batch calculate distances, as well as driving times to multiple locations. Aggregate demographic data. Enrich a dataset with demographic or geographic variables.

Visualize business data on map with various symbols

Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.

Emphasize customers density with heat maps

Highlight market areas that generate more business. Visually compare map areas for business potential. Select from a variety of heat map colors and options.

Color code maps by ZIP code, county, or state

Import business data by ZIP code to show it geographically. Create colorful maps for business analysis that connect real Census data to locations on the ground.

Illustrate business data on map with charts

Graphically depict your business data on a map using pie or bar charts. Use charts to show sales by product, invoices due vs. paid, products ordered vs. shipped, and sales by customer demographics.

Print large format map views

Print large maps to use in presentations and project plans. Save maps as PDF files to print as large as 60” x 60” customer maps. Supports multiple pages option to use your home or office printer for large wall maps.

Share business maps

Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.