Define New Markets with RealDatasets

Sales and marketing professionals who desire fast and easy analysis of existing and new markets need look no further than RealDatasets as visualized from within a MapBusinessOnline map. MBO & RealDatasets offer instant visualizations of opportunities across major industries based on NAICS industry data, geographic extent and demographic make-up.

  • RealDatasets are industry focused business datasets, edited and compiled by data experts.
  • RealDatasets are designed for use in business mapping programs like MapBusinessOnline

RealDatasets Geodata – Business and Industry Data for Map Visualizations & Planning

Solve business challenges by using MapBusinessOnline combined with RealDatasets:

  • Identify The Total Addressable Market – Leverage 1,000 industry sector NAICS data layers
  • Calculate Market Share – Compare existing prospects and customers against NAICS business count by ZIP code
  • Marketing Campaign Targeting by Location – Focus Ad Words or direct mail marketing campaigns on the market areas with the most potential by geographic area of interest
  • Design Sales Territories – Combined analysis of existing customers and market potential drives the design or adjustment of sales territory boundaries and assignments
  • Infrastructure Analytics – Access travel industry data points such as airports, car rental locations, gas stations, electric car charging stations, and hotels and conduct market analysis
  • Proximity & Distance Analysis - Optimize logistics for sales team presence, sales channel locations, outlets, office locations, support and warehouse locations. Optimize operations to cover areas with highest growth potential
  • Competitive / Complimentary Analytics - Identify competitive locations and estimate competitive market share. Locate complementary locations (e.g. proximity to a Starbucks location), to identify areas for future growth
  • Indexing of Market Potential & Sales Performance Leverage all data points and create two running indexes for each ZIP code: Market Potential and Sales Performance. Create new business in areas with high potential. Protect existing business in areas with high sales performance.

Define the addressable market potential before you commit resources and time.

Access business datasets by NAICS industry sector or by business name, then symbolize and color code your data points to emphasize employee count, establishment counts, or other key market indicators. Identify ZIP codes or regions that reflect your best target market potential. Define your markets before committing resources.

MBO offers up to 250,000 location records per map supporting thorough analysis of your best potential markets. provides instant geographic market data used to identify a market potential, to create sales territories, to target marketing campaigns, and to improve everyday sales productivity.

Explore the RealDatasets data catalog

How to use RealDatasets market data in MapBusinessOnline

Contact us for non-standard requests

RealDatasets is designed to support clients. See RealZips app for Supplement your CRM, mapping application or other business intelligence tools with RealDatasets.

Learn How Our Customers are Succeeding with MapBusinessOnline

This leading national footwear brand manufacturer uses MapBusinessOnline to conduct retail coverage assessments nationwide. They loved MBO’s ability to provide both street level detail and USA wide high level views of points-of-sale. Importing location enabled address databases for symbolization and color shading is easy. New and planned stores can be added to the map market analysis as products are launched and mature.

"Importing location enabled address databases for symbolization and color shading is easy."

Todd Eichelberger
Sales Director

"Truly the easiest business mapping application I have ever used."

Chad Seaverns
National Sales Manager

" has been an amazing tool for our company. It helps us to be more effective and efficient in our processes. It also provides a necessary tool for clear, concise communications with our team through visualization and supporting data."

Kim Scroggins
Map Coordinator
Leisure Pools

Popular MapBusinessOnline features

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 250,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Design and visualize sales territories

Use our sales territory mapping software to create sales territories by ZIP code, county, or state. Aggregate demographics and sales data by territory. Search business data inside sales territories. Highlight territory overlap.

Perform Market Analysis for multiple sites

Search & segment data from multiple centers. Generate market area profiles. Find nearest store or pick up locations. Batch calculate distances, as well as driving times to multiple locations. Aggregate demographic data. Enrich a dataset with demographic or geographic variables.

Visualize business data on map with various symbols

Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.

Emphasize customers density with heat maps

Highlight market areas that generate more business. Visually compare map areas for business potential. Select from a variety of heat map colors and options.

Color code maps by ZIP code, county, or state

Import business data by ZIP code to show it geographically. Create colorful maps for business analysis that connect real Census data to locations on the ground.

Illustrate business data on map with charts

Graphically depict your business data on a map using pie or bar charts. Use charts to show sales by product, invoices due vs. paid, products ordered vs. shipped, and sales by customer demographics.

Print large format map views

Print large maps to use in presentations and project plans. Save maps as PDF files to print as large as 60” x 60” customer maps. Supports multiple pages option to use your home or office printer for large wall maps.

Share business maps

Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.