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As an Industrial and Manufacturing business manager, you have your hands full. New challenges are presented everyday – competitive product pressures, automation upgrades, lineside manufacturing improvements, warehousing and shipping changes, product development and engineering adjustments, sales goals and objectives, new market analysis. It all takes time and money. And the CEO wants your contribution for the strategic plan by Friday.
MapBusinessOnline enterprise mapping can assist busy operational, sales or marketing managers by providing advanced and affordable location analysis tools that lend an informed perspective to your business planning. Use MBO to:
Mapping for Industrial Sales Departments – Sales managers use MBO to design sales territories and define critical areas of sales responsibility. Managers design sales territories from legacy customer account address databases. Territories are defined based on various criteria including weighted sales by area, existing account responsibility, growth initiatives by area, demographic or imported business data. Import territories from a spreadsheet or build them from scratch on the business map application.
Industrial sales department managers turn to business mapping to help develop an informed strategic plan often starting with simple customer visualizations.
No sales plan is complete without a business map.
Individual sales representatives use MBO to develop optimized routes, and plan customer visits. Expose new accounts or backfill sales call cancelations. Event planners utilize business mapping software to plan campaigns over extended periods.
Product maps can be developed to show areas and markets by product sold. Drive time zones are used to help define territories, and sales rep areas. Business maps are communication tool and can be shared with call center groups to explain the selling structure within your organization.
Mapping for Industrial Marketing – Marketing managers and campaign planners utilize MBO to design market analysis map of target areas that support industrial marketing initiatives. MBO Demographic data is often added to the map analysis to help define market potential. Imported customer lists, prospect lists or subscription lists are segmented geographically and filtered for export and use outside the application. Maps drive effective communication.
A common application of business mapping for industrial marketing departments is the creation of a ZIP code profile map. ZIP code profiling combine demographic layers with marketing campaign results by ZIP code to define the best performing ZIP codes in the nation. Once those best ZIP codes are identified their demographic DNA is analyzed to create a nation-wide model for best potential ZIP code marketing targets.
Mapping for Industrial Business Planning – Business maps are used to supplement strategic decision making across large organizations. Industrial business maps provide valuable insight towards overall strategic planning and decision making
Mapping for Department Administrators – MapBusinessOnline is often delegated to administrative assistants for basic business map preparation. Such map applications can vary widely but is most often applied to sales and marketing. Admins are often directed to solve many problems with the new mapping application. We get lots of calls and emails from anxious executive administrators who were just told how much the boss wants accomplish with this new map application. It’s OK. We’re here to help.
Mapping for Accounting managers - Accounting departments use business mapping to:
A great way to find out if our business mapping software is right for your organization is to take advantage of our free 1-Month trial offer. Register today to receive your no-risk trial!
"You guys are awesome! I used the MapBusinessOnline trial to get promoted to a sales position within my company. I showed them how I would work my territory with great MBO printed maps that showed projected sales dollars by account locations. I got the Job!"
"We've tried the REST now we are using the BEST. After searching and trying other mapping programs for our delivery operations team and finding that we just couldn't get all the features that we required, we finally found MapBusinessOnline. Not only did it have all the features we needed including Longitude/Latitude and optimizing delivery routes, but it provided us tons of other bells and whistles. MBO proved to be a superb tool for our operations team to create routes and territories with the click of a few buttons while also allowing our reporting team to make beautiful maps that help our executive team visualize the story the data was telling. We are using this for the 2nd year in a row and will be renewing when it is time again. We pride ourselves at offering cutting edge applications to our millions of readers and subscribers worldwide and love that MBO helps us stay ahead of the technology curve by continuing to update their product and features. The release of MBO for the Desktop was a great addition and only helps make using the product even easier. To the staff at MBO — Keep up the great work!"
This leading national footwear brand manufacturer uses MapBusinessOnline to conduct retail coverage assessments nationwide. They loved MBO’s ability to provide both street level detail and USA wide high level views of points-of-sale. Importing location enabled address databases for symbolization and color shading is easy. New and planned stores can be added to the map market analysis as products are launched and mature.
"Importing location enabled address databases for symbolization and color shading is easy."