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As an Industrial and Manufacturing business manager, you have your hands full. New challenges are presented everyday – competitive product pressures, automation upgrades, lineside manufacturing improvements, warehousing and shipping changes, product development and engineering adjustments, sales goals and objectives, new market analysis. It all takes time and money. And the CEO wants your contribution for the strategic plan by Friday.
MapBusinessOnline enterprise mapping can assist busy operational, sales or marketing managers by providing advanced and affordable location analysis tools that lend an informed perspective to your business planning. Use MBO to:
Mapping for Industrial Sales Departments – Sales managers use MBO to design sales territories and define critical areas of sales responsibility. Managers design sales territories from legacy customer account address databases. Territories are defined based on various criteria including weighted sales by area, existing account responsibility, growth initiatives by area, demographic or imported business data. Import territories from a spreadsheet or build them from scratch on the business map application.
Industrial sales department managers turn to business mapping to help develop an informed strategic plan often starting with simple customer visualizations.
No sales plan is complete without a business map.
Individual sales representatives use MBO to develop optimized routes, and plan customer visits. Expose new accounts or backfill sales call cancelations. Event planners utilize business mapping software to plan campaigns over extended periods.
Product maps can be developed to show areas and markets by product sold. Drive time zones are used to help define territories, and sales rep areas. Business maps are communication tool and can be shared with call center groups to explain the selling structure within your organization.
Mapping for Industrial Marketing – Marketing managers and campaign planners utilize MBO to design market analysis map of target areas that support industrial marketing initiatives. MBO Demographic data is often added to the map analysis to help define market potential. Imported customer lists, prospect lists or subscription lists are segmented geographically and filtered for export and use outside the application. Maps drive effective communication.
A common application of business mapping for industrial marketing departments is the creation of a ZIP code profile map. ZIP code profiling combine demographic layers with marketing campaign results by ZIP code to define the best performing ZIP codes in the nation. Once those best ZIP codes are identified their demographic DNA is analyzed to create a nation-wide model for best potential ZIP code marketing targets.
Mapping for Industrial Business Planning – Business maps are used to supplement strategic decision making across large organizations. Industrial business maps provide valuable insight towards overall strategic planning and decision making
Mapping for Department Administrators – MapBusinessOnline is often delegated to administrative assistants for basic business map preparation. Such map applications can vary widely but is most often applied to sales and marketing. Admins are often directed to solve many problems with the new mapping application. We get lots of calls and emails from anxious executive administrators who were just told how much the boss wants accomplish with this new map application. It’s OK. We’re here to help.
Mapping for Accounting managers - Accounting departments use business mapping to:
A great way to find out if our business mapping software is right for your organization is to take advantage of our free 1-Month trial offer. Register today to receive your no-risk trial!
"I had an excellent experience with MapBusinessOnline because my company works in the agriculture industry and makes maps showing where our fields are and these maps need to be viewed and shared in a database. Your product seemed to fit our needs. Overall good support, ease of use, and quality of maps created!"
Prison Fellowship — Prison Fellowship® trains and inspires churches and communities-inside and outside of prison-to support the restoration of those affected by incarceration. PFM uses MapBusinessOnline Team Edition to create a variety of maps that track the placement of constituents and describe the demographic background of placement areas for further study and understanding.
"We love MBO, especially the ability to share maps with non-license holders for viewing!"
A leading provider of automated storage and retrieval systems, Kardex Remstar has a multi-layered distribution network in North America. Mapping regional sales territories and sales districts using ZIP codes and states. Kardex Remstar tapped into MBO territory creation services to make the process quick and easy. Detailed ZIP code tables were converted by MapBusinessOnline into multiple maps describing their distribution network, sales coverage by customer segment, and product maps.
"The product is phenomenal and the support even better."