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As an Industrial and Manufacturing business manager, you have your hands full. New challenges are presented everyday – competitive product pressures, automation upgrades, lineside manufacturing improvements, warehousing and shipping changes, product development and engineering adjustments, sales goals and objectives, new market analysis. It all takes time and money. And the CEO wants your contribution for the strategic plan by Friday.
MapBusinessOnline enterprise mapping can assist busy operational, sales or marketing managers by providing advanced and affordable location analysis tools that lend an informed perspective to your business planning. Use MBO to:
Mapping for Industrial Sales Departments – Sales managers use MBO to design sales territories and define critical areas of sales responsibility. Managers design sales territories from legacy customer account address databases. Territories are defined based on various criteria including weighted sales by area, existing account responsibility, growth initiatives by area, demographic or imported business data. Import territories from a spreadsheet or build them from scratch on the business map application.
Industrial sales department managers turn to business mapping to help develop an informed strategic plan often starting with simple customer visualizations.
No sales plan is complete without a business map.
Individual sales representatives use MBO to develop optimized routes, and plan customer visits. Expose new accounts or backfill sales call cancelations. Event planners utilize business mapping software to plan campaigns over extended periods.
Product maps can be developed to show areas and markets by product sold. Drive time zones are used to help define territories, and sales rep areas. Business maps are communication tool and can be shared with call center groups to explain the selling structure within your organization.
Mapping for Industrial Marketing – Marketing managers and campaign planners utilize MBO to design market analysis map of target areas that support industrial marketing initiatives. MBO Demographic data is often added to the map analysis to help define market potential. Imported customer lists, prospect lists or subscription lists are segmented geographically and filtered for export and use outside the application. Maps drive effective communication.
A common application of business mapping for industrial marketing departments is the creation of a ZIP code profile map. ZIP code profiling combine demographic layers with marketing campaign results by ZIP code to define the best performing ZIP codes in the nation. Once those best ZIP codes are identified their demographic DNA is analyzed to create a nation-wide model for best potential ZIP code marketing targets.
Mapping for Industrial Business Planning – Business maps are used to supplement strategic decision making across large organizations. Industrial business maps provide valuable insight towards overall strategic planning and decision making
Mapping for Department Administrators – MapBusinessOnline is often delegated to administrative assistants for basic business map preparation. Such map applications can vary widely but is most often applied to sales and marketing. Admins are often directed to solve many problems with the new mapping application. We get lots of calls and emails from anxious executive administrators who were just told how much the boss wants accomplish with this new map application. It’s OK. We’re here to help.
Mapping for Accounting managers - Accounting departments use business mapping to:
A great way to find out if our business mapping software is right for your organization is to take advantage of our free 1-Month trial offer. Register today to receive your no-risk trial!
The Alternative Board (TED), an advisory board creation service for business of all types and sizes, used MapPoint to import customer locations, create and manage territories, and for visual market analysis. When MapPoint left them high and dry, they began looking for a MapPoint replacement. This process led them to MapBusinessOnline.
Over a period of a few weeks MapBusinessOnline shared several online web demo that showed exactly how MapBusinessOnline would replace and improve upon the mapping technology TED had become used to. The Alternative Board recently renewed their Map Business Online subscription for another year.
The Alternative Board
"I have had the pleasure of using MapBusinessOnline for the past 5 years and it is an excellent and affordable tool for my clients. I am a franchise consultant, and many of my clients are just starting to get into franchising. The first main question many of them have is they don’t know the demographics around their current location, so they don’t know how to create territories for their franchisees. I am able to easily utilize MapBusinessOnline to draw a prototype territory around their existing location, do a deep dive into the many different demographics that MapBusinessOnline offers, and help the client determine the basics of their new territories, including mileage, population, household count, purchasing habits and age distributions. This tool has been so helpful that many of our clients obtain their own accounts as they begin to sell franchises and grow their business. Thank you, MapBusinessOnline, for providing such a helpful tool that is affordable and easy to use!"
Director of Business Development
SMB Franchise Advisors
"Very satisfied and happy with the program! Our organization was a little nervous when we found out we had to replace MapPoint. Once we came across MapBusinessOnline, we knew we had found the program for us. Not only are there many features for the map creators, there are also a lot of usable features for the individuals that receive the view-only shared maps. This is a great program and with the way our organization is changing, I have no concern about recommending it to other internal departments."