Build Interactive ZIP Code Maps
ZIP codes are a critical map layer for conducting analysis in business mapping software. Originally created by the U.S. Postal Service to improve mail delivery, ZIP codes have become a meaningful geographic unit used by business to analyze markets, plan marketing campaigns, and define sales territories.
Businesses and non-profit organizations use interactive ZIP code maps for a variety of real life applications:
- Market Analysis and Campaign Planning - Marketing managers use ZIP codes and associated demographic information to define successful markets and replicate these successful markets in untried areas. Because the Census Bureau publishes demographic territories by ZIP codes, these relatively local geographic units have become a standard for market area definition.
- Sales Territory Mapping - Sales organizations use territory maps to define areas of responsibility and track progress against goals. ZIP codes are the most common base map layer applied to sales territory mapping. ZIP codes are a manageable and easily comprehended building block for assignment to a sales person. Often a sales person's territory is related to where they start their day and limited to a certain driving time. Thus, a territory could be just a half dozen ZIP codes.
- Business Expansion Planning - ZIP codes are often applied to expansion planning. Hospital systems or retailers will gauge a new operating area viability based on the number of businesses, potential patient population, and demographic breakdown of the surrounding ZIP codes. It may be a 50-mile spread or a fifteen-minute drive time, but the analysis will focus on ZIP codes.
- Communicating Service Coverage Areas - Businesses communicate their coverage areas through interactive web maps or shared map images. And most often those coverage areas reflect ZIP codes and towns.
- Field Staff Coordination - Field staff management can get expensive and customer focus is critical. Interactive ZIP code maps are used to define accountable areas and define driving time allotments.
- Retail Drive Time Analysis - Smart retailers are always interested in the demographic profile of surrounding ZIP codes. They'll use this information to develop product sales, to segment marketing campaigns and periodical advertising. ZIP code driving times may be important for traffic estimates and delivery promises.
Map Business Online's ZIP code map layer can be turned off and on. ZIP codes can be color shaded to reflect areas of interest, territories, coverage areas or to simply highlight a ZIP code or two. ZIP code boundary lines can be adjusted by color and thickness interactively. And ZIP code labels can be appended by up to five additional data fields. Append your ZIP code labels with demographic data, calculated data or your own imported sales or operational data. Export lists of ZIP codes for use in 3rd party applications.
ZIP code data in Map Business Online is automatically updated quarterly to reflect US Postal Service changes. A complete list of all types of ZIP codes (boundary and point types) is included in the application assuring any legitimate ZIP can be queried, filtered and exported for use on your business.
Map Business Online offers a variety of methods for creating and sharing interactive ZIP code maps. So, whether you need advanced, hierarchical sales territory management maps or you just need a simple list of ZIP codes now is the time for you to leverage the power of interactive ZIP code maps for your business.
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- Show ZIP codes, counties, or states on map
- Make ZIP codes radius map
- Design sales territories by ZIP code
- Create territories by ZIP code from file
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Learn How Our Customers are Succeeding with Map Business Online
Prison Fellowship — Prison Fellowship® trains and inspires churches and communities-inside and outside of prison-to support the restoration of those affected by incarceration. PFM uses Map Business Online Team Edition to create a variety of maps that track the placement of constituents and describe the demographic background of placement areas for further study and understanding.
"We love MBO, especially the ability to share maps with non-license holders for viewing!"
Business Manager
Prison Fellowship
This leading national footwear brand manufacturer uses Map Business Online to conduct retail coverage assessments nationwide. They loved MBO’s ability to provide both street level detail and USA wide high level views of points-of-sale. Importing location enabled address databases for symbolization and color shading is easy. New and planned stores can be added to the map market analysis as products are launched and mature.
"Importing location enabled address databases for symbolization and color shading is easy."
Todd Eichelberger
Sales Director
Adidas
A leading provider of automated storage and retrieval systems, Kardex Remstar has a multi-layered distribution network in North America. Mapping regional sales territories and sales districts using ZIP codes and states. Kardex Remstar tapped into MBO territory creation services to make the process quick and easy. Detailed ZIP code tables were converted by Map Business Online into multiple maps describing their distribution network, sales coverage by customer segment, and product maps.
"The product is phenominal and the support even better."
Sales Manager
Kardex
Popular Map Business Online features
Design and visualize sales territories
Color-code maps by ZIP code, county, or state
Search data spatially with radius maps
Display business data against demographic maps
Print large format map views
Search business data in full-featured tabular view
Share business maps
Create state or regional map views
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