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Getting your product or service to the people who need it most is the first — and most important — priority of any business. In the past, marketers and sales teams relied on time-worn techniques, ranging from multimedia promotional campaigns to pounding the pavement. Isn't it time you took a more data-driven approach to this critical task?
Target market mapping isn't a replacement for conventional sales and marketing. Instead, it's a way of making these initiatives smarter and more effective, improving your team's productivity and ultimately delivering the bottom-line results you need to grow.
How It Works
Mapping a target market involves identifying factors common to your desired customer base and putting them in a geographic format. In doing so, you can see where you should be directing your efforts and allocate resources accordingly.
How this works in practice will be different for each business. For example, if your goal is to attract a more upscale clientele, you may wish to create a target market analysis map based on average income or home value. If you want to reach out to repeat customers, you can import your own sales data and refine it by age, sex or other demographic factors.
Why It's Useful
Target market mapping helps you drill down on the core demographics that make up your customer base. If you're an established business, it allows you to see your sales data from a new perspective and can lead to insights that will assist in creating more effective marketing campaigns in the future. If you're launching a new product or rebranding in an effort to expand your clientele, target market mapping makes the process smarter and more effective by showing you where you should direct your efforts.
Target market maps are also useful tools for presenting ideas to upper management, as they showcase sales and demographic data in a visual format that's unbiased and easy to understand. Whether you're brainstorming new ideas, planning the specifics of a campaign or soliciting buy-in from others in your organization, target market analysis maps are a vital part of any marketer's toolkit.
Using Map Business Online to Locate Target Markets
Creating accurate target market maps requires powerful software and up-to-date information. Map Business Online is an intuitive application that imports data from QuickBooks, SalesForce and other enterprise sales platforms, and overlays it with recent census data, giving you an accurate picture of who your customers are and where they live.
Map Business Online is highly versatile while remaining easy to use and affordable enough for any business. Keep browsing our website to explore our mapping software's advanced functionality and discover for yourself why it's the best target market mapping software available today.
Search data for multiple locations. Generate market area profiles. Find nearest store or pick up location. Calculate distances to multiple locations. Aggregate demographic data and populate data records with geography names.
Build fast map visualizations of your business data
Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 100,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.
Visualize business data on map with various symbols
Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.
Explore your data within circle or polygon areas. Organize search results into marketing lists or market areas. Export ZIP code demographics, territories, or marketing lists in Microsoft® Excel spreadsheets.