Locate Target Markets with Map Business Online

Market analysis maps
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Getting your product or service to the people who need it most is the first — and most important — priority of any business. In the past, marketers and sales teams relied on time-worn techniques, ranging from multimedia promotional campaigns to pounding the pavement. Isn't it time you took a more data-driven approach to this critical task?

Target market mapping isn't a replacement for conventional sales and marketing. Instead, it's a way of making these initiatives smarter and more effective, improving your team's productivity and ultimately delivering the bottom-line results you need to grow.

How It Works

Mapping a target market involves identifying factors common to your desired customer base and putting them in a geographic format. In doing so, you can see where you should be directing your efforts and allocate resources accordingly.

How this works in practice will be different for each business. For example, if your goal is to attract a more upscale clientele, you may wish to create a target market analysis map based on average income or home value. If you want to reach out to repeat customers, you can import your own sales data and refine it by age, sex or other demographic factors.

Why It's Useful

Target market mapping helps you drill down on the core demographics that make up your customer base. If you're an established business, it allows you to see your sales data from a new perspective and can lead to insights that will assist in creating more effective marketing campaigns in the future. If you're launching a new product or rebranding in an effort to expand your clientele, target market mapping makes the process smarter and more effective by showing you where you should direct your efforts.

Target market maps are also useful tools for presenting ideas to upper management, as they showcase sales and demographic data in a visual format that's unbiased and easy to understand. Whether you're brainstorming new ideas, planning the specifics of a campaign or soliciting buy-in from others in your organization, target market analysis maps are a vital part of any marketer's toolkit.

Using Map Business Online to Locate Target Markets

Creating accurate target market maps requires powerful software and up-to-date information. Map Business Online is an intuitive application that imports data from QuickBooks, SalesForce and other enterprise sales platforms, and overlays it with recent census data, giving you an accurate picture of who your customers are and where they live.

Map Business Online is highly versatile while remaining easy to use and affordable enough for any business. Keep browsing our website to explore our mapping software's advanced functionality and discover for yourself why it's the best target market mapping software available today.

To arrange a free 1-month trial or request a demonstration, contact Map Business Online today.

Learn How Our Customers are Succeeding with Map Business Online

"In a large company, with many layers of sales teams, sales management, territories, operations teams and distribution, it is vital to have a solution to quickly and easily display country and regional maps. I have tried multiple other mapping solutions in the past only to be frustrated by their limitations or by their complexity. Map Business Online perfectly fits my need. MBO has the versatility to allow me to build somewhat complicated maps but also allows me to knock out the quick, one-off request. MBO continues to add features and I am excited to see what new features come out next."

Dave Perek
Sr Business Analyst
Schneider Electric

"I just wanted to say thank you for this amazing mapping tool! I've tried a number of sales territory map solutions and this is by far the best. I just (finally!) switched over from MapPoint and this is so much better, I wish I had switched sooner. Your videos and blog are also really helpful, though most things I have figured out on my own. It looks like I also have a lot more to discover as I explore the data visualization tools. Thanks again!"

Andrea Harrison
Business Analyst
Brainlab, Inc.

"Map Business Online has made it easy for DriSteem to locate and compare Rep territories. Every single person in our office has a map from Map Business Online at their desk and refers to it daily. We are thankful to be using Map Business Online for developing our business and outside sales representative team!

Thank you Map Business Online!

Abby Rogers
Marketing Coordinator
DriSteem Corporation

Popular Map Business Online features

Perform Market Analysis for multiple sites

Search & segment data from multiple centers. Generate market area profiles. Find nearest store or pick up locations. Batch calculate distances, as well as driving times to multiple locations. Aggregate demographic data. Enrich a dataset with demographic or geographic variables.

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 250,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Add drive time polygons to your market analysis tools

Create drive time polygons to identify actual market areas by hour of day and day of week. Explore your data within drive time areas. Improve direct mail campaigns.

Visualize business data on map with various symbols

Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.

Color code maps by ZIP code, county, or state

Import business data by ZIP code to show it geographically. Create colorful maps for business analysis that connect real Census data to locations on the ground.

Illustrate business data on map with charts

Graphically depict your business data on a map using pie or bar charts. Use charts to show sales by product, invoices due vs. paid, products ordered vs. shipped, and sales by customer demographics.

Emphasize customers density with heat maps

Highlight market areas that generate more business. Visually compare map areas for business potential. Select from a variety of heat map colors and options.

Use maps to create marketing campaigns

Search potential customers spatially and by demographics. Organize search results into marketing lists. Export marketing lists in Microsoft® Excel spreadsheets.

Search business data in full-featured tabular view

Search your data records by business name. Sort data view by any variable. Filter data by custom criteria. View search results on map.

Search data spatially with radius maps

Explore your data within circle or polygon areas. Organize search results into marketing lists or market areas. Export ZIP code demographics, territories, or marketing lists in Microsoft® Excel spreadsheets.

Create powerful reports and presentations with maps

Embed map images into reports. Use interactive maps for effective presentations. Export map as PDF to create large wall maps.