One of the most significant advantages to business mapping with MapBusinessOnline is that it gives you access to up-to-date demographic data from the U.S. Census and other reliable sources. This allows you to create a variety of useful and insightful visualizations that will help you make informed business decisions and ultimately run a more efficient operation. Some of the things you can do with MapBusinessOnline's census data mapping features include:
Users can employ MapBusinessOnline to create heat maps — such as the U.S. population density map above — or custom-coded territory maps based on specific criteria. It's also a useful tool for route planning and a powerful presentation aid when making a pitch to management, investors or other stakeholders.
You may think you know your customers and the territories you serve, but in today's data-driven economy, intuitive or received wisdom is no longer enough. To make smarter, more pragmatic decisions, you need hard information from reputable sources. When it comes to demographics, official census data is the most reliable standard for information about a neighborhood. Census data lets you know what a sales territory looks like today, how it's changed over time, and what it may look like in the future.
Mapping census data onto an interactive map is one of the best ways to make use of this business-critical information. When you present information in a visual format, it's easier to spot trends and identify demographic pockets that aren't visible when dealing with customers in person. A census map is an objective format for analyzing objective data — one that can be customized and filtered to meet the needs of your business.
Depending on which subscription package you choose, MapBusinessOnline comes with full access to several years worth of U.S., Canadian or British census data. Some of the demographic factors you can plot onto an interactive map include:
Users can selectively choose and filter these categories to create custom census data maps for market analysis, strategic planning and more.
MapBusinessOnline is one of the most affordable full-featured census data mapping software platforms available today. Several packages are available based on the needs of your business. Explore the possibilities by signing up or requesting a free 1-month trial subscription today.
"We recently switched to Map Business Online at our company. Not only is MBO returning us better results than our old software, but it came with a 3500% decrease in yearly licensing fees! We couldn't be happier with the switch. Excellent ease of use. I was able to just open up the program and go. It's very user friendly. I did get stuck with one feature, and reached out to customer service for help. I didn't really expect to get anything in return, but they emailed me back within the hour, and I was only a trial member! Very pleased."
"MapBusinessOnline helps me identify our most promising markets and define exactly those contacts I’m going to market to. It's the best product I've found that lets me 'visualize' my data."
Director of Marketing
Swing Surgeon Golf Management
"MapBusinessOnline one of the most powerful tools I have as a Regional Channel Manager. It’s a difficult task to visually represent the vast amount of data that I have to present to my customers and team members. MBO makes it easy to represent, configure, and manipulate the data on to an effective map. A picture is worth a thousand words, and MBO allows me to create a perfect picture."
Regional Channel Manager