One of the most significant advantages to business mapping with Map Business Online is that it gives you access to up-to-date demographic data from the U.S. Census and other reliable sources. This allows you to create a variety of useful and insightful visualizations that will help you make informed business decisions and ultimately run a more efficient operation. Some of the things you can do with Map Business Online's census data mapping features include:
Users can employ Map Business Online to create heat maps — such as the U.S. population density map above — or custom-coded territory maps based on specific criteria. It's also a useful tool for route planning and a powerful presentation aid when making a pitch to management, investors or other stakeholders.
You may think you know your customers and the territories you serve, but in today's data-driven economy, intuitive or received wisdom is no longer enough. To make smarter, more pragmatic decisions, you need hard information from reputable sources. When it comes to demographics, official census data is the most reliable standard for information about a neighborhood. Census data lets you know what a sales territory looks like today, how it's changed over time, and what it may look like in the future.
Mapping census data onto an interactive map is one of the best ways to make use of this business-critical information. When you present information in a visual format, it's easier to spot trends and identify demographic pockets that aren't visible when dealing with customers in person. A census map is an objective format for analyzing objective data — one that can be customized and filtered to meet the needs of your business.
Depending on which subscription package you choose, Map Business Online comes with full access to several years worth of U.S., Canadian or British census data. Some of the demographic factors you can plot onto an interactive map include:
Users can selectively choose and filter these categories to create custom census data maps for market analysis, strategic planning and more.
Map Business Online is one of the most affordable full-featured census data mapping software platforms available today. Several packages are available based on the needs of your business. Explore the possibilities by signing up or requesting a free 1-month trial subscription today.
"We use Map Business Online to prepare for sales meetings. The program’s territory mapping enables color-coded sales territories by zip-code helping to define sales responsibilities and keeping our focus on selling."
"We use MBO for event planning at cities all across the USA. It’s easy and fast. It blows away the other applications we tried."
Strategic Accounts Sales Manager
Prison Fellowship — Prison Fellowship® trains and inspires churches and communities-inside and outside of prison-to support the restoration of those affected by incarceration. PFM uses Map Business Online Team Edition to create a variety of maps that track the placement of constituents and describe the demographic background of placement areas for further study and understanding.
"We love MBO, especially the ability to share maps with non-license holders for viewing!"