MapBusinessOnline Market Analysis provides marketing pros and business planners with easy access to six analysis tools for multiple location spatial queries, demographic and sales data analysis, and distance calculation that enhance market intelligence. There is also optional access to industry-specific business listing data that can be leveraged for market analysis.
Search data around multiple locations within imported location-based datasets. For instance, find all customers within a distance of multiple stores. Add results as marketing lists or generate territories. Create hundreds of drive time polygons or circles around designated "Store" location points. Search all store points for surrounding customer data within a specified radius and export the results to a CSV file. Match patients to medical centers, interested prospects to planned events, or product owners to repair locations.
Retail Expansion Planning – Marketing Campaign Development – Sales Territory Alignment
Find multiple nearest locations, from one dataset to each location in a second dataset. Determine nearest locations based on driving distance, time, or straight-line calculations. Convert analysis results into territories supporting your sales organization. For example, organize the nearest customers to sales representative home locations, into sales territories.
Great for Retail Analysis – Facility Location Planning – Direct Mail Marketing
Aggregate customer data and related sales activities within a specified radius of each store location.
Analyze marketing campaign results and call-to-action responses based on geographic circulation data.
Assess business sector customer sizes within a proximity of brick and mortar store locations.
Retail Chain Analysis – Develop Market Profiles – Manage Customer Lists
Use MapBusinessOnline to analyze the driving distances and times between all points in one or two datasets.
Expansion planning – Strategic Planning – Logistics Planning
Summarize demographic data within a specified radius. Easily append business data with multiple demographic categories based on search results from multiple locations. Access Map Business Online's comprehensive library of demographic data.
Site Selection Analysis – Expansion Planning – New Product Market Assessments
Add MapBusinessOnline map layer information to imported data. Easily append ZIP code, City Limits, County, State, MSA, Census tract data to target datasets. Add multiple map layers and demographic categories to your analysis.
Outbound Campaign Planning – Marketing Planning – Territory Assessments
MBO users can combine any of the above market analysis functions to prepare complex data for business analysis. Combine the scope of multiple center-point analysis with the power of driving time and driving distance analysis. Append your imported marketing datasets with demographic data and geographic layers. Apply multiple radii or drive time polygons to your marketing map views.
Let MapBusinessOnline Pro Market Analysis inform your marketing strategy and get that competitive edge you've been looking for.
Billy Taylor of Stop Hunger Now, one the world’s great nonprofit organizations said:
"Thanks for the great product, I use it all the time in our non-profit."
Billy and his team use MBO to create regional lists from their organizational data. MBO is a great data segmentation tool supporting market analysis. Users can segment data geographically and append a variety of data layers to exported results.
Stop Hunger Now
MVP Sports Clubs is a sports and health facility management and development company with opera¬tions in Central Florida and West Michigan. MVP uses MapBusinessOnline to construct demographic map profiles of a radius surrounding each of their many sports clubs. Such market analysis helps MBO users develop a better understanding of their business which makes strategic planning more effective.
"MBO users develop a better understanding of their business which makes strategic planning more effective."
"MapBusinessOnline helps me identify our most promising markets and define exactly those contacts I’m going to market to. It's the best product I've found that lets me 'visualize' my data."
Director of Marketing
Swing Surgeon Golf Management