Advanced Market Analysis Tools

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Expand your business’s market analysis capabilities with advanced geographic analysis from Map Business Online. Map Business Online offers advanced Market Analysis tools designed to provide marketing pros and business planners with geographic queries that expand market awareness:

Join the growing list of marketing and data management professionals using Map Business Online's advanced Market Analysis tools and leverage the power of location in your market analysis.

MBO Market Analysis provides a set of five tools supporting location-based market analysis:

  • Find the nearest Store location – Compare two datasets and collect distances between store and customer points. Define up to five nearest "Store" or stationary locations. Export collected results complete with distances between multiple address locations.
    Great for Retail Analysis – Store Location Planning
  • Find all customers within a distance of multiple stores – Choose a dataset to analyze and create up to 200 circles around your customer data points. Search all points for surrounding customer data within a specified radius and export to CSV file.
    Perfect for Customer Visualizations – Competitor Mapping – Expansion Planning – Targeting a Marketing Campaign
  • Calculate the number of customers and related sales activity associated with each store location. Great for retail market analysis and to compliment drive time analysis.
    Expand your Store Analysis – Analyze Campaign Results
  • Conduct demographic analysis by multiple locations or ZIP codes. Import outside analysis, apply MBO market Analysis and export the same data with demographic data included. Add up to three demographic categories to your imported or created data in Map Business Online.
    Excellent for Site Selection –Append your business data with Multiple Demographic categories for export
  • Append your data with information from MBO map layers – Add MBO map layer information to imported data. Easily append ZIP code, County, State, Census tract data to target datasets.
    Populate Your Customer or Site Dataset with data available by ZIP Code, County or Census Tract

MBO users often combine several of the five market analysis functions listed above to process complex data analysis. For instance, one MBO user created a set of multiple circles around a set of retail locations and queried a list of prospects. With their data updated, they then added a set of three demographic categories to the prospect list before exporting it outside of MBO for use in a telephone marketing campaign.

Find out how MBO Market Analysis can help your company answer complex marketing questions that gives your business a competitive edge you.Find out how MBO Market Analysis can help your company answer complex marketing questions that gives your business a competitive edge you.

Selected Map Business Online features

Perform Market Analysis for multiple sites

Search data for multiple locations. Generate market area profiles. Find nearest store or pick up location. Calculate distances to multiple locations. Aggregate demographic data and populate data records with geography names.

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 100,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Add drive time polygons to your market analysis tools

Create drive time polygons to identify actual market areas. Explore your data within drive time areas. Improve direct mail campaigns.

Visualize business data on map with various symbols

Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.

Color code maps by ZIP code, county, or state

Import business data by ZIP code to show it geographically. Create colorful maps for business analysis that connect real Census data to locations on the ground.

Illustrate business data on map with charts

Graphically depict your business data on a map using pie or bar charts. Use charts to show sales by product, invoices due vs. paid, products ordered vs. shipped, and sales by customer demographics.

Emphasize customers density with heat maps

Highlight market areas that generate more business. Visually compare map areas for business potential. Select from a variety of heat map colors and options.

Use maps to create marketing campaigns

Search potential customers spatially and by demographics. Organize search results into marketing lists. Export marketing lists in Microsoft® Excel spreadsheets.

Search business data in full-featured tabular view

Search your data records by business name. Sort data view by any variable. Filter data by custom criteria. View search results on map.

Search data spatially with radius maps

Explore your data within circle or polygon areas. Organize search results into marketing lists or market areas. Export ZIP code demographics, territories, or marketing lists in Microsoft® Excel spreadsheets.

Create powerful reports and presentations with maps

Embed map images into reports. Use interactive maps for effective presentations. Export map as PDF to create large wall maps.