Map Business Online Market Analysis provides marketing pros and business planners with easy access to six analysis tools for multiple location spatial queries, demographic and sales data analysis, and distance calculation that enhance market intelligence. There is also optional access to industry-specific business listing data that can be leveraged for market analysis.

Search & Segment Data from Multiple Centers

Search data around multiple locations within imported location-based datasets. For instance, find all customers within a distance of multiple stores. Add results as marketing lists or generate territories. Create hundreds of drive time polygons or circles around designated "Store" location points. Search all store points for surrounding customer data within a specified radius and export the results to a CSV file. Match patients to medical centers, interested prospects to planned events, or product owners to repair locations.

Retail Expansion Planning – Marketing Campaign Development – Sales Territory Alignment

Find the Nearest Stores or Pickup Locations

Find multiple nearest locations, from one dataset to each location in a second dataset. Determine nearest locations based on driving distance, time, or straight-line calculations. Convert analysis results into territories supporting your sales organization. For example, organize the nearest customers to sales representative home locations, into sales territories.

Great for Retail Analysis – Facility Location Planning – Direct Mail Marketing

Aggregate Customer Data

Aggregate customer data and related sales activities within a specified radius of each store location.

Analyze marketing campaign results and call-to-action responses based on geographic circulation data.

Assess business sector customer sizes within a proximity of brick and mortar store locations.

Retail Chain Analysis – Develop Market Profiles – Manage Customer Lists

Batch Calculate Distances and Drive Times

Use Map Business Online to analyze the driving distances and times between all points in one or two datasets.

Expansion planning – Strategic Planning – Logistics Planning

Summarize Demographic Data

Summarize demographic data within a specified radius. Easily append business data with multiple demographic categories based on search results from multiple locations. Access Map Business Online's comprehensive library of demographic data.

Site Selection Analysis – Expansion Planning – New Product Market Assessments

Enrich a Dataset with Demographic or Geographic Variables

Add Map Business Online map layer information to imported data. Easily append ZIP code, City Limits, County, State, MSA, Census tract data to target datasets. Add multiple map layers and demographic categories to your analysis.

Outbound Campaign Planning – Marketing Planning – Territory Assessments

Turn Map Business Online Market Analysis into Your Analysis Toolkit

MBO users can combine any of the above market analysis functions to prepare complex data for business analysis. Combine the scope of multiple center-point analysis with the power of driving time and driving distance analysis. Append your imported marketing datasets with demographic data and geographic layers. Apply multiple radii or drive time polygons to your marketing map views.

Let Map Business Online Pro Market Analysis inform your marketing strategy and get that competitive edge you've been looking for.

See Map Business Online in Action

Learn How Our Customers are Succeeding with Map Business Online

Billy Taylor of Stop Hunger Now, one the world’s great nonprofit organizations said:

"Thanks for the great product, I use it all the time in our non-profit."

Billy and his team use MBO to create regional lists from their organizational data. MBO is a great data segmentation tool supporting market analysis. Users can segment data geographically and append a variety of data layers to exported results.

Billy Taylor
Director
Stop Hunger Now

MVP Sports Clubs is a sports and health facility management and development company with opera¬tions in Central Florida and West Michigan. MVP uses Map Business Online to construct demographic map profiles of a radius surrounding each of their many sports clubs. Such market analysis helps MBO users develop a better understanding of their business which makes strategic planning more effective.

"MBO users develop a better understanding of their business which makes strategic planning more effective."

Mark Hope
Business Manager
MVP Sports

"Map Business Online helps me identify our most promising markets and define exactly those contacts I’m going to market to. It's the best product I've found that lets me 'visualize' my data."

Tom Jans
Director of Marketing
Swing Surgeon Golf Management

Popular Map Business Online features

Perform Market Analysis for multiple sites

Search & segment data from multiple centers. Generate market area profiles. Find nearest store or pick up locations. Batch calculate distances, as well as driving times to multiple locations. Aggregate demographic data. Enrich a dataset with demographic or geographic variables.

Business Lists for Market Analysis & Sales Planning

Compile lists of business & contact records in support of sales and marketing campaigns using Map Business Online. Build lead gen lists, conduct market potential analysis, and competitor research.

Color code maps by ZIP code, county, or state

Import business data by ZIP code to show it geographically. Create colorful maps for business analysis that connect real Census data to locations on the ground.

Use maps to create marketing campaigns

Search potential customers spatially and by demographics. Organize search results into marketing lists. Export marketing lists in Microsoft® Excel spreadsheets.

Add drive time polygons to your market analysis tools

Create drive time polygons to identify actual market areas by hour of day and day of week. Explore your data within drive time areas. Improve direct mail campaigns.

Generate demographic reports

Aggregate demographic data by radius, polygon, or drive time. Get insights into your existing markets or explore potential markets. Add territory demographic profile to a map or export it into a file.

Create powerful reports and presentations with maps

Embed map images into reports. Use interactive maps for effective presentations. Export map as PDF to create large wall maps.