Radius mapping is the process of creating a circle around a specific point on a map, such as a city address or area latitude/longitude point. When it comes to creating a business operating area of interest, you can use a radius map to query imported data or to gather ZIP codes or counties for export.
Here’s an example of how radius mapping can be applied to a sales situation. Suppose you’re opening a new sales office in a specific geographic region and you want to target your sales efforts within 50 miles of your new headquarters. You can use radius mapping to create a visual circle that extends 50 miles in every direction from your office. You’ll be able to easily determine what data points (customers, stores, ZIP codes, counties, cities, etc.) exist within that circle. Consequently, radius mapping helps you to more easily visualize your sales opportunities, and more effectively deploy your sales staff and marketing resources.
Easily create radius maps using MapBusinessOnline.com business mapping software. Simply select a center point with the Radius Search tool and create a circle or radius map of your target area by dragging your cursor. Or drop a new point on the map and use the new point toolbar to select the distance of your radius. Save your selected data as a marketing list, market area, or territory and export the data to Excel. To share your Radius map, embed it in PowerPoint presentation, or create a shared interactive web map.
Radius maps are powerful tools for business development and strategic planning. When they are properly deployed, using accurate and current demographic data, they offer several benefits to organizations of any size. These include:
Radius mapping software is useful for retail operations, franchise businesses, service and maintenance providers, insurance companies, real estate agencies and more. Keep exploring the Map Business Online website to learn about the various features and functionalities that can benefit your organization.
Map Business Online is constantly evolving to make business mapping data more accessible to users. The most recent update includes several new and enhanced features, including:
Explore your data within circle or polygon areas. Organize search results into marketing lists or market areas. Export ZIP code demographics, territories, or marketing lists in Microsoft® Excel spreadsheets. 
Search potential customers spatially and by demographics. Organize search results into marketing lists. Export marketing lists in Microsoft® Excel spreadsheets. 
Search data for multiple locations. Generate market area profiles. Find nearest store or pick up location. Calculate distances to multiple locations. Aggregate demographic data and populate data records with geography names. 
Create drive time polygons to identify actual market areas. Explore your data within drive time areas. Improve direct mail campaigns. 
Use maps to identify customers within a radius or polygon. Optimize visits sequence and generate turn-by-turn driving directions. Reduce travel costs. Improve ROI and productivity. 
Print large maps to use in presentations and project plans. Save maps as PDF files to print as large as 60” x 60” customer maps. Supports multiple pages option to use your home or office printer for large wall maps. 
Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats. 
Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis. 
Filter map view to show only selected states or regions. Create local maps that display only certain counties or ZIP codes from your market area or within a radius. 
