Radius Maps for Business Planning

Event Planning, Marketing Campaigns & Sales Call Planning

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What is a Radius Map?

Radius mapping is the process of creating a circle around a specific point on a map, such as a city address or area latitude/longitude point. When it comes to creating a business operating area of interest, you can use a radius map to query imported data or to gather ZIP codes or counties for export.

Here’s an example of how radius mapping can be applied to a sales situation. Suppose you’re opening a new sales office in a specific geographic region and you want to target your sales efforts within 50 miles of your new headquarters. You can use radius mapping to create a visual circle that extends 50 miles in every direction from your office. You’ll be able to easily determine what data points (customers, stores, ZIP codes, counties, cities, etc.) exist within that circle. Consequently, radius mapping helps you to more easily visualize your sales opportunities, and more effectively deploy your sales staff and marketing resources.

MapBusinessOnline.com Makes Radius Mapping Easy

Easily create radius maps using MapBusinessOnline.com business mapping software. Simply select a center point with the Radius Search tool and create a circle or radius map of your target area by dragging your cursor. Or drop a new point on the map and use the new point toolbar to select the distance of your radius. Save your selected data as a marketing list, market area, or territory and export the data to Excel. To share your Radius map, embed it in PowerPoint presentation, or create a shared interactive web map.

With Radius Maps You Can:

  • Insert maps with radius images in PowerPoint presentations or Print large format Radius maps
  • Segment and search imported business data using radius maps. Import lists and display customer locations and radius search their proximity to sales rep homes, hotels, or airports
  • Look up ZIP codes or counties by map radius and export for use in third party apps
  • Query Census data by radius - collect and export population, income and household info
  • Generate call lists and prospect lists using radius maps then efficiently route sales reps to customer locations with turn-by-turn directions
  • Review sales penetration by accounts located within a map radius or circle
  • Build marketing campaigns using customer and prospect lists radius maps
  • Plan sales trips using radius map queries – create efficient multi-stop vehicle routes
  • Insert maps with radius images in PowerPoint presentations or print large format Radius maps
  • Share interactive radius web map views with constituents

Learn more...

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Benefits of Radius Mapping

Radius maps are powerful tools for business development and strategic planning. When they are properly deployed, using accurate and current demographic data, they offer several benefits to organizations of any size. These include:

  • Visualizing your competition and customers. ZIP code radius mapping software lets you focus on specific areas to determine whether or not they're adequately served by either your organization or your competition. This, in turn, helps you identify areas that are ripe for expansion and ensures your resources are directed where they will be most effective.
  • Drilling down on industry or location-specific data. When you create a radius map with Map Business Online, you can populate it with the data of you choose. These map visualizations, using your existing business intelligence, provide a new, geographic perspective that can help you identify trends and assess risks and opportunities more effectively.
  • Improving staff assignments and route planning. From helping your sales team reduce travel times to having technicians available to respond to incidents faster, a radius map can benefit businesses in a wide range of industries. Radius mapping helps with route optimization and resource allocation by identifying where your team is needed most and helping you make more efficient and informed decisions.

Radius mapping software is useful for retail operations, franchise businesses, service and maintenance providers, insurance companies, real estate agencies and more. Keep exploring the Map Business Online website to learn about the various features and functionalities that can benefit your organization.

New Features for 2018

Map Business Online is constantly evolving to make business mapping data more accessible to users. The most recent update includes several new and enhanced features, including:

  • Improved territory design and management, with the option of creating custom regions and divisions that more accurately reflect your business structure
  • More editing options, with additional labeling, color-coding and transparency tools that allow you to make more impactful and communicative maps
  • Enhanced tools for developing optimized routes and sharing them with team members in a variety of formats
  • Updated demographics and market analytics, giving you a clearer picture of the people and businesses within a given ZIP code radius.

See Map Business Online in Action

Learn how to create radius maps for your business from our support articles below:

Selected Map Business Online features

Search data spatially with radius maps

Explore your data within circle or polygon areas. Organize search results into marketing lists or market areas. Export ZIP code demographics, territories, or marketing lists in Microsoft® Excel spreadsheets.

Use maps to create marketing campaigns

Search potential customers spatially and by demographics. Organize search results into marketing lists. Export marketing lists in Microsoft® Excel spreadsheets.

Perform Market Analysis for multiple sites

Search data for multiple locations. Generate market area profiles. Find nearest store or pick up location. Calculate distances to multiple locations. Aggregate demographic data and populate data records with geography names.

Add drive time polygons to your market analysis tools

Create drive time polygons to identify actual market areas. Explore your data within drive time areas. Improve direct mail campaigns.

Plan customers visits with optimized routing

Use maps to identify customers within a radius or polygon. Optimize visits sequence and generate turn-by-turn driving directions. Reduce travel costs. Improve ROI and productivity.

Print large format map views

Print large maps to use in presentations and project plans. Save maps as PDF files to print as large as 60” x 60” customer maps. Supports multiple pages option to use your home or office printer for large wall maps.

Share business maps

Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.

Display business data against demographic maps

Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis.

Create state or regional map views

Filter map view to show only selected states or regions. Create local maps that display only certain counties or ZIP codes from your market area or within a radius.