Radius Maps
What Can You Do with Radius Maps?
- Convert a radius map into a sales, service, or franchise territory.
- Search and segment your imported business data using radius maps: import customer lists, display customer locations, and batch calculate their proximity to your offices or sales rep homes.
- Look up ZIP codes or counties by map radius and export the selection for use in 3rd party apps.
- Query demographic data by radius - collect and export population, income, and household info for a given circle.
- Search business listings by radius and populate prospect lists.
- Plan marketing campaigns using customer and prospect lists.
- Plan sales trips by creating efficient multi-stop vehicle routes with turn-by-turn directions.
- Share radius maps as image files, interactive maps, or large-format printouts.
- Add circles of varied radius around multiple centers to a map.
- …and more.
All the options are also available for drive time or distance radius maps.
Benefits of Radius Mapping
Here’s a simple example of how radius mapping can be applied to a sales situation. Suppose you’re opening a new sales office in a specific geographic region, and you want to target your sales efforts within the 50-mile radius of your new headquarters. You can use radius mapping to draw a circle that extends 50 miles in every direction from your office. You’ll then be able to easily determine what data points (customers, stores, competitors, ZIP codes, counties, cities, etc.) exist within that circle. Moreover, you’ll get the demographic characteristics of the area within it. Consequently, mapping a radius helps you quickly visualize your sales opportunities, and more effectively deploy your sales staff and marketing resources.
But there’s much more: radius maps are powerful tools for business development and strategic planning. When they are used together with accurate map layers and current demographic data, they offer several benefits to organizations of any size. These include:
Simplifying the design of sales, service, delivery, or franchise territories. Radius search helps you quickly select all the ZIP codes or counties in the area, assess its population and income, and define it as a sales territory of target size.
Highlighting the location-specific data relevant to your business. When you create a radius map with MapBusinessOnline, you can populate it with the geographic, demographic, firmographic, or imported data you choose.
Visualizing your customers, prospects, and competition in an area. Radius mapping software lets you focus on specific areas to determine whether they're adequately served by either your organization or your competition. This, in turn, helps you identify areas ripe for expansion and ensures your resources are directed where they will be most effective.
Improving staff assignments and route planning. From helping your sales team reduce travel times to having technicians available to respond to incidents faster, a radius map can benefit businesses dealing with logistic challenges in a wide range of industries. You can create multiple concentric circles for modeling delivery or service zones around one central location.
Radius mapping software is helpful for retail operations, franchise businesses, service and maintenance providers, insurance companies, real estate agencies, and more.
How to Create a Radius Map
Easily create radius maps using MapBusinessOnline business mapping software. Select a center point and create a circle or radius map of your target area by dragging your cursor until the drawn circle is of the desired radius. Or drop a new point on the map and enter your radius in miles. The circle lets you query geographic, demographic, and imported customer data. Save the data within the circle as a marketing list, market area, or territory, or simply export it to Excel. You can export Census demographics for the circle, too. To share your radius map, save it to a PDF file, or embed it in a PowerPoint presentation, or create a shared interactive map that others can open in our free viewer app.
Additionally, MapBusinessOnline supports creating multiple circles around distinct centers and creating concentric circles to form a ring:
Creating drive time or drive distance polygons is equally easy with MapBusinessOnline:
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Learn How Our Customers are Succeeding with MapBusinessOnline
MVP Sports Clubs is a sports and health facility management and development company with operations in Central Florida and West Michigan. MVP uses MapBusinessOnline to construct demographic map profiles of a radius surrounding each of their many sports clubs. Such market analysis helps MBO users develop a better understanding of their business which makes strategic planning more effective.
"MBO users develop a better understanding of their business which makes strategic planning more effective."
Mark Hope
Business Manager
MVP Sports
"I have been using MapBusinessOnline for about 8 months and couldn’t be happier with the services it provides. I have employees and myself who map around 250 routes monthly for our sales team. The interface is easy-to-use and the abilities are exactly what I need. My sales team finds the maps and step by step routes easy to follow and accurate. My store lists change every quarter and the uploading system allows me to quickly upload a new list and categorize the account by priority using colors and shapes. I have also used the heat mapping capabilities and found those easy to customize and quick to use. As with any advanced software, this does take a week or two to learn the more complex features, but it is well worth the time invested. This is the software I would have designed if I was to create one myself. Great job!!!"
Bill Hanavan
Director of Operations
Strategic Retail Solutions
"We've tried the REST now we are using the BEST. After searching and trying other mapping programs for our delivery operations team and finding that we just couldn't get all the features that we required, we finally found MapBusinessOnline. Not only did it have all the features we needed including Longitude/Latitude and optimizing delivery routes, but it provided us tons of other bells and whistles. MBO proved to be a superb tool for our operations team to create routes and territories with the click of a few buttons while also allowing our reporting team to make beautiful maps that help our executive team visualize the story the data was telling. We are using this for the 2nd year in a row and will be renewing when it is time again. We pride ourselves at offering cutting edge applications to our millions of readers and subscribers worldwide and love that MBO helps us stay ahead of the technology curve by continuing to update their product and features. The release of MBO for the Desktop was a great addition and only helps make using the product even easier. To the staff at MBO — Keep up the great work!"
Dow Jones
