Retail Mapping Software from MapBusinessOnline

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It's no secret that brick-and-mortar stores face increased competition from online retailers. One key advantage traditional retailers have over their online counterparts is a unique local perspective. Making this best use of this requires a strategic investment in tools that will help you leverage your sales history and other business intelligence in a geographic format.

That's where MapBusinessOnline comes in. MBO is a retail mapping solution that lets you work with your proprietary data and view it in new, insightful contexts. Ideal for both single-location stores and franchises, MapBusinessOnline is one of the best ways to get a strategic edge over your competition. Here's how.

Market Analysis with MapBusinessOnline

MapBusinessOnline contains several tools that help you get to know your community and customers better. Rather than relying on received wisdom about who lives where and how they shop, take a smarter, more data-driven approach. With MapBusinessOnline, retailers can:

  • Plot previous sales on a heat map to find hotspots with the most demand for your services
  • Locate competitors on a radius map to see which neighborhoods are currently saturated — and which are underserved
  • Import up-to-date demographic data to get a clearer picture of who customers are, and tailor your marketing accordingly

MapBusinessOnline interfaces seamlessly with Salesforce, Act!, QuickBooks and other enterprise CRM and accounting platforms, making it easy to import your current and historical sales data. Select subscription packages provide access to industry-specific intelligence by market analysis firms such as Realzips and others.

Using Retail Mapping Software for Strategic Planning

As a retailer, the decision to expand your business is one of the most critical you'll make. You need to make sure a potential new location will provide the best possible chance of success. MapBusinessOnline provides you with the intelligence you need to make site selection easy. With it, you can plot potential locations on a map to see where the nearest competition is, view traffic routes and get a picture of where the neighborhood will be in the years to come.

Because MapBusinessOnline is a cloud-based platform compatible with Mac and PC operating systems, collaborating on projects with remote stakeholders is simple, making it easy to get buy-in from your partners on a proposed location.

MapBusinessOnline Helps with Resource Allocation, Too

Finally, for retailers, mapping software like MapBusinessOnline can help manage costs by allocating smarter sales territories and planning more efficient delivery routes. With it, you can draw up custom sales and service regions that help you make better use of available resources, maximizing opportunities and keeping your operating expenses lower.

See MapBusinessOnline in Action Today

Learn more about the many benefits MapBusinessOnline can have for your business by exploring the available case studies, white papers and other resources on this website. Alternately, see for yourself how easy and insightful it is by downloading a free 1-month trial today. Contact the MapBusinessOnline team today for assistance getting started.

Learn How Our Customers are Succeeding with MapBusinessOnline

"We quickly grew from a one location small-business to a franchised business with 8 locations across the country. After selling our first few franchises, I realized I needed a way to map out a potential franchisee's territory. Initially I just wanted to be able to create territories based on drive time from an address, which is easy to do with MapBusinessOnline. What I didn't know I needed was the ability to export census data, including information on other dog related business, which is very helpful!"

Steve Sentner
Co-Owner
Paw & Order Dog Training


Prison Fellowship — Prison Fellowship® trains and inspires churches and communities-inside and outside of prison-to support the restoration of those affected by incarceration. PFM uses MapBusinessOnline Team Edition to create a variety of maps that track the placement of constituents and describe the demographic background of placement areas for further study and understanding.

"We love MBO, especially the ability to share maps with non-license holders for viewing!"

Business Manager
Prison Fellowship


"I have had the pleasure of using MapBusinessOnline for the past 5 years and it is an excellent and affordable tool for my clients. I am a franchise consultant, and many of my clients are just starting to get into franchising. The first main question many of them have is they don’t know the demographics around their current location, so they don’t know how to create territories for their franchisees. I am able to easily utilize MapBusinessOnline to draw a prototype territory around their existing location, do a deep dive into the many different demographics that MapBusinessOnline offers, and help the client determine the basics of their new territories, including mileage, population, household count, purchasing habits and age distributions. This tool has been so helpful that many of our clients obtain their own accounts as they begin to sell franchises and grow their business. Thank you, MapBusinessOnline, for providing such a helpful tool that is affordable and easy to use!"

Colette Bell
Director of Business Development
SMB Franchise Advisors