Retail Mapping

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It's no secret that brick-and-mortar stores face increased competition from online retailers. One key advantage traditional retailers have over their online counterparts is a unique local perspective. Making this best use of this requires a strategic investment in tools that will help you leverage your sales history and other business intelligence in a geographic format.

That's where Map Business Online comes in. MBO is a retail mapping solution that lets you work with your proprietary data and view it in new, insightful contexts. Ideal for both single-location stores and franchises, Map Business Online is one of the best ways to get a strategic edge over your competition. Here's how.

Market Analysis with Map Business Online

Map Business Online contains several tools that help you get to know your community and customers better. Rather than relying on received wisdom about who lives where and how they shop, take a smarter, more data-driven approach. With Map Business Online, retailers can:

  • Plot previous sales on a heat map to find hotspots with the most demand for your services
  • Locate competitors on a radius map to see which neighborhoods are currently saturated — and which are underserved
  • Import up-to-date demographic data to get a clearer picture of who customers are, and tailor your marketing accordingly

Map Business Online interfaces seamlessly with Salesforce, Act!, QuickBooks and other enterprise CRM and accounting platforms, making it easy to import your current and historical sales data. Select subscription packages provide access to industry-specific intelligence by market analysis firms such as Realzips and others.

Using Retail Mapping Software for Strategic Planning

As a retailer, the decision to expand your business is one of the most critical you'll make. You need to make sure a potential new location will provide the best possible chance of success. Map Business Online provides you with the intelligence you need to make site selection easy. With it, you can plot potential locations on a map to see where the nearest competition is, view traffic routes and get a picture of where the neighborhood will be in the years to come.

Because Map Business Online is a cloud-based platform compatible with Mac and PC operating systems, collaborating on projects with remote stakeholders is simple, making it easy to get buy-in from your partners on a proposed location.

Map Business Online Helps with Resource Allocation, Too

Finally, for retailers, mapping software like Map Business Online can help manage costs by allocating smarter sales territories and planning more efficient delivery routes. With it, you can draw up custom sales and service regions that help you make better use of available resources, maximizing opportunities and keeping your operating expenses lower.

See Map Business Online in Action Today

Learn more about the many benefits Map Business Online can have for your business by exploring the available case studies, white papers and other resources on this website. Alternately, see for yourself how easy and insightful it is by downloading a free 1-month trial today. Contact the Map Business Online team today for assistance getting started.