Sales Call Mapping

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What is Sales Call Mapping?

Making the most of your sales team is key to the sustainability of your sales operation. Sales mapping software like MapBusinessOnline helps you take a data-driven approach to route planning and territory allocation, among other important tasks.

A flexible platform that interacts with your CRM software, MapBusinessOnline takes your existing data and locates it against an up-to-date and accurate map background. From there, you can overlay demographic data and conduct spatial queries to learn more about your customers, track trends over time, assign territories to different staff and more.

Benefits of Sales Call Mapping

There are many potential applications for sales call mapping software, each of which offers a unique benefit to any business. With MapBusinessOnline's sales call mapping capabilities, you can:

  • Learn more about your customers. MapBusinessOnline goes beyond the bottom line to tell you more about the people buying your products and services. With MapBusinessOnline, you can take a standard sales call map and overlay current demographic data to discover your customers' average age, income and education levels, and other factors, and adjust your sales sand marketing strategies accordingly.
  • Make sales calls more efficient. MapBusinessOnline's contains route optimization tools, making it easy to find the fastest and most efficient way to get to your customers. This keeps travel time and overhead costs down, allowing your sales team to spend more time selling and less time in traffic.
  • Retain quality staff. Sales call mapping connects talented team members with quality leads. This is good for both your business and your staff, who will maximize their earning potential and ultimately be more inclined to stay with your organization long-term.
  • Monitor team performance. Sales call mapping also provides context when monitoring individual performance. MapBusinessOnline territory mapping lets you see clearly if a team member is underperforming due to a lack of opportunity, or for other reasons. MapBusinessOnline's sales call mapping helps your sales team share areas of accountability and sales results leading to more effective sales strategies and monitored results for fair and effective corrective action.
  • Collaborate with other business units. Finally, MapBusinessOnline includes tools for team collaboration that can simplify sales call planning between locations and business units. With team editing, your map collaborators can access shared customer sales call maps and leverage multiple minds towards solving business challenges.

These are just a few of the benefits of using MapBusinessOnline for sales call mapping. Use the links on this page to learn more and read detailed case studies, industry-specific blog posts and other useful information.

Why MapBusinessOnline?

MapBusinessOnline isn't the only sales mapping software, but it offers the best combination of value, flexibility and feature-rich performance. Several subscription plans are available providing options for businesses with diverse sales call mapping needs. Whether you are an independent retailer or a multinational corporation, Map Business Online can help you sell smarter and more efficiently, making the best use of your resources and the full potential of your team.

See MapBusinessOnline in action by starting 1-month free trial today.

Learn How Our Customers are Succeeding with MapBusinessOnline

"We've tried the REST now we are using the BEST. After searching and trying other mapping programs for our delivery operations team and finding that we just couldn't get all the features that we required, we finally found MapBusinessOnline. Not only did it have all the features we needed including Longitude/Latitude and optimizing delivery routes, but it provided us tons of other bells and whistles. MBO proved to be a superb tool for our operations team to create routes and territories with the click of a few buttons while also allowing our reporting team to make beautiful maps that help our executive team visualize the story the data was telling. We are using this for the 2nd year in a row and will be renewing when it is time again. We pride ourselves at offering cutting edge applications to our millions of readers and subscribers worldwide and love that MBO helps us stay ahead of the technology curve by continuing to update their product and features. The release of MBO for the Desktop was a great addition and only helps make using the product even easier. To the staff at MBO — Keep up the great work!"

Dow Jones


"I use MapBusinessOnline to analyze retail sales activity around a metropolitan area. It’s easy and the price can’t be beat."

Annmarie Beam
Category Manager Walmart Team
Bentonville, AR


A leading provider of automated storage and retrieval systems, Kardex Remstar has a multi-layered distribution network in North America. Mapping regional sales territories and sales districts using ZIP codes and states. Kardex Remstar tapped into MBO territory creation services to make the process quick and easy. Detailed ZIP code tables were converted by MapBusinessOnline into multiple maps describing their distribution network, sales coverage by customer segment, and product maps.

"The product is phenomenal and the support even better."

Sales Manager
Kardex

Popular MapBusinessOnline features

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 250,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Design and visualize sales territories

Use our sales territory mapping software to create sales territories by ZIP code, county, or state. Aggregate demographics and sales data by territory. Search business data inside sales territories. Highlight territory overlap.

Plan customers visits with optimized routing

Use maps to identify customers within a radius or polygon. Optimize visits sequence and generate turn-by-turn driving directions. Reduce travel costs. Improve ROI and productivity.

Visualize business data on map with various symbols

Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.

Display business data against demographic maps

Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis.

Share business maps

Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.

Print large format map views

Print large maps to use in presentations and project plans. Save maps as PDF files to print as large as 60” x 60” customer maps. Supports multiple pages option to use your home or office printer for large wall maps.

Search data spatially with radius maps

Explore your data within circle or polygon areas. Organize search results into marketing lists or market areas. Export ZIP code demographics, territories, or marketing lists in Microsoft® Excel spreadsheets.