“Sales is 75% luck and 25% preparation for when luck hits.” – A lifelong successful sales executive
Sales projections are subject to change. Sales deliverables are at the mercy of unpredictable factors including the economy, the competitive environment, and the buyer’s whim. But there are elements impacting sales that are traceable and predictable, and one of those elements is geography. The location of sales activities, sales territories, and customer areas of operation are knowable. These location points related to selling can be visualized, analyzed and exploited using business web maps. They should be part of a successful sales person’s 25% preparation.
Business mapping tools are now common supplements to CRM and sales management software tools. These typically cloud based software services are extremely affordable and have minimal impact on a busy IT department. These map tools convert imported customer and prospect address lists or spreadsheets into patterns and possibilities – the basis for a plan.
First and foremost Web Maps can help visualize a sales plan. Projected sales numbers can be displayed geographically to reflect sales by region or section. When displayed against population data or pertinent product sales information, these map visualizations can clearly show were greater effort might lead to desired results. Thus map visualizations can inform sales planners of potential markets and suggest activities that might be implemented to drive sales.
To make sure sales activities take place in a timely fashion, sales territory accountability can be assigned using web maps. Nothing outlines accountability for sales better than a color-coded area on a web map. Whether the plan calls for state, county or zip-code level activity, common web mapping tools will display sales zones with absolute clarity making sure inside and outside sales people know where their activities will be focused and who is held accountable.
Sales Plans typically include budgets for travel and conferences, scheduled out over a period of time. Web business maps can help define and control both travel and sales activities, like conferences or sales trips, by enabling efficient planning tools.
Developing a conference schedule covering a six to twelve month period provides a rough estimate of projected sales travel for an entire year. By using web maps to plan visits sales people can maximize exposure to customers while controlling costs. Web maps let users import both customers and prospects on to a map background for easy visualization of exact locations. Radius searches enable segmentation of customers within a defined radius. Users can save and export subset lists to 3rd party marketing or CRM applications for prospect notifications; let them know you’ll be in town or invite them to your conference booth. Based on marketing results, a sales person may decide to stay a few extra days, rent a car, and go visit those key contacts that missed the conference. Be sure to route efficiently to keep fuel costs in line with travel budget projections.
Few things help controls sale’s costs better than efficient sales trips. Smart sales people use web maps to display prospects and customer on a map. Choose the customers you will visit based on their proximity to your point of departure - hotel, airport or home. Often multi-stop routing tools can be applied to improve efficiencies and provide the optimum routes based on all factors – schedules, distances, road speeds, and even turn restrictions.
Typically web map views can be saved in standard file formats, like JPEG, PNG or PDF for sharing. Illustrations always liven up a PowerPoint presentation, and colorful maps will inform your audience of the critical elements supporting major presentation messages. Display cost savings for the CFO showing travel cost reductions using maps or, more importantly, show sales increases in the areas assigned at the beginning of the year. Nothing plays better than increased sales numbers and associating them with a colorful map image can make a business map user look like the next sales director. Luck indeed!
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MVP Sports Clubs is a sports and health facility management and development company with operations in Central Florida and West Michigan. MVP uses MapBusinessOnline to construct demographic map profiles of a radius surrounding each of their many sports clubs. Such market analysis helps MBO users develop a better understanding of their business which makes strategic planning more effective.
"MBO users develop a better understanding of their business which makes strategic planning more effective."
"Very satisfied and happy with the program! Our organization was a little nervous when we found out we had to replace MapPoint. Once we came across MapBusinessOnline, we knew we had found the program for us. Not only are there many features for the map creators, there are also a lot of usable features for the individuals that receive the view-only shared maps. This is a great program and with the way our organization is changing, I have no concern about recommending it to other internal departments."
"We recently switched to Map Business Online at our company. Not only is MBO returning us better results than our old software, but it came with a 3500% decrease in yearly licensing fees! We couldn't be happier with the switch. Excellent ease of use. I was able to just open up the program and go. It's very user friendly. I did get stuck with one feature, and reached out to customer service for help. I didn't really expect to get anything in return, but they emailed me back within the hour, and I was only a trial member! Very pleased."