Dividing sales territories in an equitable manner must be a priority for any organization. If your business relies on outside sales, you want to deploy the right people to strategic locations and ensure your top talent has access to the leads and resources they need to thrive.
When it comes to tracking performance and monitoring trends over time, there is more to consider than just the bottom line. That’s where Map Business Online comes in. This powerful, cloud-based territory mapping software is a useful tool for moving beyond the raw numbers and visualizing your sales data in a broader context. Here’s how it can help you with sales territory realignment and mapping.
The first step in sales territory realignment is to identify how different areas are performing. Map Business Online lets you import your sales data and place it in geographical context against other regions. Each territory label can include aggregated sales result totals. This makes it clear which areas are exceeding expectations, and which are underperforming.
However, Map Business Online lets you take your analysis even further. By importing demographic data, you can see how much sales potential each region has and measure the effectiveness of each team member in more relevant terms. From there, it's easy to assign staff or to realign sales territories to make the best use of each salesperson.
Sales territory mapping software will:
High performing sales staff are in demand in many industries. Good salespeople will create lifelong customers — as a result, your ability to retain talented individuals can make a difference to the long-term viability of your business.
Keeping sales staff happy requires creating a positive workplace culture and providing them with opportunities to succeed. Sales territory realignments present an opportunity to send more leads to talented individuals. Map Business Online lets you see which team members aren't performing at their full potential and helps you make changes that will provide them with a full, fair workload that will yield the best results.
Sales territory maps help clarify goals and objectives while providing day-to-day tactical planning tools that pave the way to sales success.
Running an outside sales team can involve high overhead costs. Sales territory mapping and realignment allows you to plan routes and strategically deploy remote team members to minimize travel times.
For larger businesses with multiple regional offices, sales territory realignment can be an alternative to the high costs of opening a new location or hiring new staff. If you do bring on additional team members, Map Business Online helps define sales territory parameters, clarify goals, and lets the new person drill down on sales and demographic data to see where they can be most effective.
When your sales territories aren't properly aligned, your business suffers. If your team can't give potential leads the necessary time and attention, you will lose revenue. Overhead costs will also rise due to excessive travel, and morale will sink among sales staff when they are forced to work harder to achieve results.
Map Business Online is both a powerful outside sales mapping software and an investment in the future of your business. See it in action for yourself by signing up for a free one-month trial today.