Defining a specific trade area is a fundamental step in any business market analysis. Determining a trade area helps to establish boundaries around the geographic regions where up to 75 percent of your customers are likely to come from. A thorough trade area analysis can also help you uncover key demographic information about your customers that allows you to more precisely target and maximize your marketing efforts.
Trade areas can be broken down into two basic types:
A trade area analysis should be conducted on a regular basis and should take into account a number of factors. Examples include:
Business Maps are an extremely valuable trade-area analysis tool as they help you visualize specific areas of interest exposing hidden sales opportunities and possible gaps in your marketing strategies. MapBusinessOnline is an affordable, easy-to-use online mapping software that is an effective trade-area analysis tool helping you:
Discover how easy it is to create trade area analysis maps by taking advantage of our free mapping software trial offer!
This leading national footwear brand manufacturer uses MapBusinessOnline to conduct retail coverage assessments nationwide. They loved MBO’s ability to provide both street level detail and USA wide high level views of points-of-sale. Importing location enabled address databases for symbolization and color shading is easy. New and planned stores can be added to the map market analysis as products are launched and mature.
"Importing location enabled address databases for symbolization and color shading is easy."
Todd Eichelberger
Sales Director
Adidas
"I had an excellent experience with MapBusinessOnline because my company works in the agriculture industry and makes maps showing where our fields are and these maps need to be viewed and shared in a database. Your product seemed to fit our needs. Overall good support, ease of use, and quality of maps created!"
Seneca Foods
"MapBusinessOnline Business Listings has been my go-to platform for the preliminary work necessary to develop growth strategies in the Restaurant Industry. I’ve found this platform to be intuitive, easy to navigate, and the data plentiful. Whether you are looking to expand using an adjacency strategy or make a large geographical leap, I’d suggest you start with MapBusinessOnline Business Listings."
Paul G. Tuennerman
Executive Vice-President
Sticky’s Holdings, LLC