Defining a specific trade area is a fundamental step in any business market analysis. Determining a trade area helps to establish boundaries around the geographic regions where up to 75 percent of your customers are likely to come from. A thorough trade area analysis can also help you uncover key demographic information about your customers that allows you to more precisely target and maximize your marketing efforts.
Trade areas can be broken down into two basic types:
A trade area analysis should be conducted on a regular basis and should take into account a number of factors. Examples include:
Business Maps are an extremely valuable trade-area analysis tool as they help you visualize specific areas of interest exposing hidden sales opportunities and possible gaps in your marketing strategies. MapBusinessOnline is an affordable, easy-to-use online mapping software that is an effective trade-area analysis tool helping you:
Discover how easy it is to create trade area analysis maps by taking advantage of our free mapping software trial offer!
This leading national footwear brand manufacturer uses MapBusinessOnline to conduct retail coverage assessments nationwide. They loved MBO’s ability to provide both street level detail and USA wide high level views of points-of-sale. Importing location enabled address databases for symbolization and color shading is easy. New and planned stores can be added to the map market analysis as products are launched and mature.
"Importing location enabled address databases for symbolization and color shading is easy."
DPS is the leading provider of timely, relevant and motivational promotional materials for automotive dealerships. Their business strategies drive customer loyalty and sales revenues. Their sales manager uses MBO to create and manage sales territories and describes MBO this way,
"The product is phenomenal and the support even better."
Dealer Product Services (DPS)
"We use MapBusinessOnline to prepare for sales meetings. The program’s territory mapping enables color-coded sales territories by zip-code helping to define sales responsibilities and keeping our focus on selling."