Summarize demographics for multiple locations

This article provides step-by-step instructions on how to obtain demographic data for multiple center locations.
Related article: Aggregate demographic data in circle

Map Business Online supports aggregating demographic data not only within a single radius or a custom area but also within a radius for multiple locations. For example you can calculate demographics such as household income or population in certain age within 10 miles from each of your stores to use in your market analysis.

  1. Start by plotting your locations on map. See this link for detailed instructions.
  1. Click ‘Market analysis’ icon on Map Business Online main toolbar.
  1. On the page that pops up select ‘Summarize demographic data for multiple locations’ option. Click Next.
  1. On the next page select a dataset with center locations. You can select a dataset or a marketing list here.

    Choose data to summarize. The data will be added to the selected dataset of center locations. You may change default names for data columns to be inserted.

    Set desired search radius. You can set one radius for all centers or select a data column that has a radius for each center location. In the example below we set 20 miles radius for all center locations.

    If you want a circle drawn around each search location check corresponding box and select circle drawing options.

    Click Next button when ready.
  1. Map Business Online will start processing demographic data. Once calculation is completed you will see the confirmation dialog. Click Done.
  1. Map Business Online will open selected dataset in Data window and will update map to show circles.