Combining MapBusinessOnline Features to Solve Business Challenges – Market Analysis

MapBusinessOnline Standard and Pro offer various business mapping tools that many companies use to generate map visualizations, navigate using optimized routing, build demographic thematic maps, and conduct map-based market analysis.

The list of business mapping software capabilities is extensive:

  • Batch Calculate distances and times between datasets.
  • Business Listings search.
  • Calculated data columns.
  • Collaborative map editing.
  • Concentric circle mapping.
  • Crime mapping.
  • Customer mapping.
  • Import and color-coded business location data.
  • Dot density mapping.
  • Draw tools for map object creation.
  • Demographic mapping and analysis.
  • Field staff management.
  • Find the nearest – Proximity search.
  • Heat mapping overlays.
  • Large format PDF printouts (Wallmaps).
  • Location database overlays.
  • Map-based market analysis.
  • Map print and image generation.
  • Map sharing.
  • Optimized vehicle routing.
  • Optimized map visualizations.
  • Personal mapping.
  • Political mapping.
  • Sales territories by region and division.
  • Sales territory mapping.
  • Thematic map creation.
  • ZIP code mapping.

I have written about all of these tools to some extent. This time I’d like to discuss how a user can combine three or more of these tools to solve a business problem.

I am using MapBusinessOnline to identify market opportunities.

Map-based Market Analysis

It’s difficult to say when demographic mapping becomes full-on market analysis. Perhaps when the map creator taps three or more business mapping functions to create marketing studies.

It is easy to say that when a company requires market analysis, it’s generally indicative of growth problems, expansion challenges, or other sales and marketing-related obstacles.

Using MapBusinessOnline Standard, a comprehensive market analysis is generated for a given area or the entire nation. A great starting point is importing current or recent sales location data by customer address. Importing Excel spreadsheets with addressing is quickly done in MapBusinessOnline Standard or Pro. Pro enables the import of up to 250,000 records per map. Standard users are limited to 100,000 data points per map.

What you use for sales activity depends on what other information you want to include in your map project. Imported data can be visualized as ZIP code thematic maps or displayed as color dots of various sizes. Heat map views that turn imported numeric data into what looks like a weather map can also be an effective way to display sales activity. Always keep in mind the KISS rule of business mapping:

KISS – Keep it Simple Stupid.

Read more about importing your location data spreadsheets here. Complicated or cluttered maps lead to distracted map viewers and confusing map messaging.

Cluttered or informative? The Map Creator decides.

Include Demographic Mapping

Market Analysis maps are usually about business potential and sales growth. Consequently, for many businesses, the next MapBusinessOnlone feature to consider is Demographic Mapping.

Both MapBusinessOnline Standard and Pro allow the map creator to access demographic information from the Census Bureau and add it to the map view as both a map layer theme and a database layer.

Choose your demographic categories carefully. It’s essential to connect the selected demographic layers with your business in some way. Population and income levels are popular categories, but they could be irrelevant for some business analyses.

Retail business analysis will include population segments such as kids, the elderly, or women aged 25 to 50, depending on the products sold. Hot tub manufacturers may be more interested in examining higher median house income levels in affluent ZIP codes or Cities. My point – keep the core business focus and product offering in mind when generating demographic analysis.

Demographic data can be leveraged in various ways within MapBusinessOnline market analysis. The map creator should consider the options, keeping her map audience’s critical business interests in mind.

  • Which map layers would best demonstrate the most relevant demographic data? ZIP codes, City limits, or perhaps Counties?
  • Are there additional map data sources that serve the map well if referenced numerically in labels?
  • Or would an area Summary query added to the map add value for the map viewer?

With all of these options, think about your map audience’s perspective. Lay people may be overwhelmed with too much detail. A room full of MBA holders will want to see justification data.

Read more about labeling options here.

Map Layer Choices

The map creator should carefully consider which map layer best represents the business map’s ultimate goal. Do counties reflect your subject business better than Zip codes? Think it through. Perhaps your sales territories are based on ZIP codes. If that’s the case, then ZIPs are probably a better map layer for your analysis.

City limits are also a possible base map layer for your market analysis. If you are a retail chain with store placements at inner city locales, give the City Limits layer a try. I like City Limits for high median income level assessments. It’s a great way to filter by income levels to show the nation’s top twenty cities for your detailed analysis.

ZIP codes are better for identifying urban area demographic characteristics related to a product or service. Identify ZIP codes where sales and marketing efforts are performing well and gather vital demographic data related to your product or service for that ZIP code. Next, find similar ZIP codes in untapped parts of the nation.

Counties may be a better map layer for businesses selling in rural areas. Counties cover a broader scope of interest, gathering more consumer data for analysis.

Calculated Data Columns

I want to introduce one more beneficial tool for building market analysis – Calculated Data Columns. Calculated Data Columns are applied by the map layer. It allows the map creator to sum related demographic data layers into a single combination layer for use in Territories, ZIP code maps, and market analysis.

Use calculated Data Columns to sum similar demographic data segments. Examples include creating one calculated data column from:

  • Various population segments by age into one Elderly Population layer.
  • Disparate children population by age segments into one Kids Population segment.
  • The highest four median income levels into one Wealthiest Americans segment.

The Wrap Up

My point is to demonstrate that MapBusinessOnline Pro and Standard offer multiple features that provide advanced market analysis for sales and marketing teams or strategic planning.

The advantages MapBusinessOnline Pro provides over Stanard include:

  • Import up to 250,000 location points.
  • The Analysis Tab
    • Multiple Dataset Driving Time and Distance Queries.
    • Proximity Searching.
    • Batch Calculate Origin to Destination Pairs.
    • Enrich and Summarize Imported Business Datasets with Demographic and Geographic Data.
    • Create One-Pass Multiple Drive Time-based Territories.

Map creation and market analysis are natural partners in support of business planning. Take the time to explore some of MapBusinessOnline Standard and Pro features so that your business fully benefits from the power of location. Your company’s business trajectory and career path stand to gain from the exercise.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , , , , | Leave a comment

MapBusinessOnline Pro – Finding the Nearest Critical Locations

“How do you find a needle in a haystack? Use a wicked giant magnet.” – Early Maine wisdom.

But what if your ‘haystack’ is a reasonably sizeable location-based dataset? And perhaps your needle is a few address data points in another dataset? Well, that’s something MapBusinessOnlinePro business mapping software can assist with through robust geographic analysis and drive time queries.

Find the Nearest location(s) is a driving time and distance query that many businesses conduct to reveal the addresses nearest to other addresses. These queries are sometimes called proximity searches. Why would a company need to find the nearest facility or business locations? There are many reasons why including:

  • To identify which customers are closest to a retail store.
  • To determine how long emergency vehicles take to travel from patient locations to medical facilities.
  • To analyze the proximity of suppliers by driving distance from multiple manufacturing sites.
  • To assess the viability of a new business site based in part on the distances between competitor locations and the top twenty customers.
  • To expose additional customers or prospects for a traveling salesperson seeking to expand their contacts list.
  • To assess sales coverages for territory management

Businesses are seriously impacted by the proximity of facilities to constituents, be they customers, suppliers, patients, employees, students, or any other type of organization member. How close or far away a group of constituents reside can make or break the ability of a facility to be profitable or effective in its endeavors.

MapBusinessOnline Pro provides location-based analysis tools that compare existing or proposed site addresses to those of customer or constituent locales and generates a tabular analysis of travel times or distances between all points. The results show data location points and the distances or times between each set of points.

Find the Nearest Analysis Using MapBusinessOnline

Finding the Nearest

The tool the MapBusinessOnlin Pro dedicates to ‘finding the nearest’ addresses is called, wait for it, Find Nearest Locations. The tool is listed under the Analysis menu button on the Master Toolbar.

The map creator opens the Find Nearest Location function and proceeds with the following steps:

  1. Measure – Select an Analysis option from the below list:
    • Straight distance – as the crow flies.
    • Drive distance – fastest way along the road network.
    • Drive time – shortest time along the road network.
  2. Choose the location datasets to compare.
    • Customer location – field constituents.
    • Store or pickup location – facility location such as hospital, retail outlet, or police station.
  3. Choose a maximum distance or time option.
    • No maximum.
    • Enter the distance (miles or kilometers) or time in minutes.
  4. Enter the Text used as column headers in your output/reporting.
  5. You can choose to find up to 20 nearest stores to your location data.

Under step 1 above, MapBusinessOnline provides several analysis choices for finding the nearest target. A map user can select to find the nearest store (for instance) by:

  • Straight line distance – The direct distance as the crow flies, miles or kilometers, from point A to point B.
  • Driving distance – The most direct vehicle driving distance in miles or kilometers along the road network.
  • Driving time – The most direct vehicle driving time in minutes along the road network.

Organizations managing delivery vehicles, buses, and courier services will be interested in Find the Nearest analysis based on driving time or driving distances. Field tech services and direct mail services might find Straight Line analysis appropriate for estimating service fees by area or anticipated deliveries by ZIP 3 codes.

Competitor Map

Driving Distance and Time Find the Nearest

Finding the nearest customer seems to be the most popular application of the Find the Nearest query. Such customer queries are able to answer questions for sales organizations  servicing customers in a variety of ways:

  • Traveling salespeople regularly meet face-to-face with customers to coordinate orders, provide price quotes, or review upcoming requirements.
  • Deliveries of goods and services – Customer buy products and services and pay close attention to delivery times. Identifying the nearest twenty customers prioritizes customers for immediate or later delivery.
  • Retail customers often require a driving time estimate to entice them to store locations in shopping malls or busy downtown areas. Finding the nearest retail clients can trial customer experience workflows to match new retail locations or campaign launches.

An example I love to use is the beer supplier to a grocery store relationship because it represents so many business relationships:

  • Supplier of raw materials to a manufacturer.
  • Distributor supplier for end-users.
  • Wholesaler supplier for retailers.
  • Fuel delivery trucks deliver heating oil to residential homes.

In the Find the Nearest analysis in MapBusinessOnline, the map creator sets up the Grocery Chain facility as the Customer location and the Brewery supplier as the Store location. The query adds columns to the existing dataset views in the Data Window, showing distance or time and listing the top X stores closest to the customer. Or vice versa, as the case may be.

Results of the Find the Nearest calculations are tabular (like spreadsheets) and export out of MapBusinessOnline as a . CSV file. As an additional aid in analyzing the results, MapBusinessOnline provides easy filtering and sort options to help narrow down numerous result lines.

So figure out which of your datasets is a needle and which is a haystack and run a Find the Nearest query using MapBusinessOnline Pro to determine your closest pile of gold.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , , , , | Leave a comment

Easily Export All ZIP Codes Segmented by Territory

Earlier this year, I wrote an article declaring that ZIP codes are our customer’s preferred map layer for sales territory alignment. I stand by that assertion. Read the actual article here.

I’ve also penned blog posts describing the complex nature of ZIP codes. Read that article here. There are multiple ZIP code types, including boundary and point ZIP codes. Point ZIP codes represent significant single dropoff points for mail delivery, such as hospitals, military installations, or assisted living centers.

MapBusinessOnline includes a variety of features in our business mapping software dedicated to the glorification of ZIP codes. OK, maybe not glorification. But this isn’t a religious blog. And our online mapping service supports general business people, and general business people use ZIP codes all the time. So ZIP codes are important. Maybe not Quee Elizabeth I or II important, but important nonetheless.

ZIP Code Mapping is What We Provide

Essex County, MA – ZIP Code Map

MapBusinessOnline ZIP code-related features include:

  • The ability to import a simple spreadsheet of ZIP codes into the map application for compelling map visualizations. We often refer to these maps as ZIP code maps.
  • The ability to color-code ZIP codes based on imported or demographic data. This process is referred to as ‘heat mapping.’ (In MapBusinessOnline, ‘heat mapping’ is also a feature we offer that shows concentrations of location points by numeric values. )
  • Sales territory mapping by ZIP code alignment. Sales territory mapping is a primary solution used by thousands of MapBusinessOnline customers. Sales territory maps are used by all kinds of industries, including construction businesses, franchise organizations, insurance companies, manufacturing concerns, medical systems, retail chains, service industries, and a host of other firms.
  • MapBusinessOnline Pro’s ability to create ZIP-to-ZIP origin/destination maps. We call these feature Batch Calculate. It can calculate accurate driving time or distance measurements between all points in one to two datasets. Talk about glorious.
  • Summarize demographic data by ZIP code or groups of ZIP codes for use within or outside MapBusinessOnline.
  • Search and Purchase Business Listings by ZIP or groups of ZIP codes. These paid-for search results can then be color-coded and exported.
  • The use of the ZIP code layer as a map background color-coded by demography or imported user data. I use this powerful feature all the time.

How Can I Export My ZIP Codes Segmented by Territory?

The above subject is a common technical support question from MapBusinessOnline sales territory management users.

Realize that by simply exporting the ZIP code layer from the Data Window view, a user can easily export all ZIP codes. Select the layer and click the Export button on the far right of the Data Window toolbar. Try it.

Accordingly, our development team made the export process operation for exporting all ZIP codes segmented by territory name a very easy-to-accomplish task.

Once you’ve created territories:

  1. Open the Data Window.
  2. Select the ZIP5 Code Map Alignment Layer in the Data Window dropdown. To be clear, you are exporting ZIP codes by Territory, but you must select the ZIP code layer.
  3. Check all Three Boxes – As you begin the short export process, you will find three checkboxes that you should check off:
    1. Add point-only ZIP codes
    2. Export only records assigned by Territory.
    3. Segment records by Territory.
  4. Click the Export button on the far right of the Data Window toolbar.
  5. Save your exported file. The file will export as a comma delimited CSV file.

The user does not need to add a territory column to the ZIP code map view in the Data Window. This simplified export process will add the territory name column to your exported spreadsheet for you. As you can see, the check box option allows the user to include Point Zip codes which means you’ll be exporting all ZIP codes associated with each Territory.

Exporting ZIP Codes Using MapBusinessOnline

MapBusinessOnline users export ZIP codes segmented by Territory for multiple reasons:

  • To verify territory coverage areas and make sure there are no gaps.
  • To generate sales reports by Territory, franchise, store, or sales rep.
  • To clarify franchise territory ZIP code ownership or accountability.
  • To create a record of assigned sales territory ZIP codes for franchisee reference.
  • To display and track Zone pricing by ZIP code.

Note: Any MapBusinessOnline map layer (City Limits, Counties, Census tracts, and more)  can be exported from the Data Window exactly as ZIP codes are exported above.

Further ZIP Code Segmentation

While the Export button from the ZIP code layer is now optimized to segment output by territories, map creators can segment ZIP code, county, or other map layer output by using other data columns.

Use the Choose Columns button to add columns from imported data, the demographic catalog, or other geographic layers into your analysis. Then segment as required and export the resulting spreadsheets to CVS files.

Popular ZIP code and county segmentation themes include:

  • Customer segmentation – Segment groups of customers by area, customer type, sales activity, or by-product interest.
  • Demographic segmentation – Segment areas by demographic categories such as population or median income levels.
  • Calculated Data Columns – Combined columns using Calculated Data Columns in Map and Data. Basically a formula function by map layer.

Note: For advance segmentation across multiple locations at one-time purchase MapBusinessOnline Pro.

ZIP codes offer tremendous value for business mapping users when viewed as the most popular map layer. These mostly tiny jurisdictions are the geographic building blocks of our collective lives. Use them to organize your business mapping visualizations, and you’ll share compelling and informative map projects across your business.

And your peers and constituents will think you are a geo-genius. Not bad for a Map Geek.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , , , , , | Leave a comment

Use Complete Addressing to Optimize Your Business Map

So you need to create a business map for a project at work. Maybe you are a business owner and know you need to view your business data geographically to make some critical decisions. Or perhaps your boss picked you from a list of people options and asked you to build a business map for the company. In which case, congratulations! It means she trusts you.

You spent some time online searching for the right business mapping software solution, and now it’s time to get down to brass tacks and generate a business map for your planning meeting next week.

The Prep Work

You must import a spreadsheet of locations to describe critical business issues with map views, especially if you support sales and marketing folks with business mapping. And if you’re working for a typical business, that location spreadsheet will have hundreds to thousands of location points. I have good news and bad news for you.

Here’s the good news: The data preparation component of your mapping project is the hardest part. Once you get past your first location-based spreadsheet and start working with the data on the map, you will love business mapping.

Ok, now the bad news: You should not shortcut the location spreadsheet.

What do I mean by a shortcut? Sometimes the prospect of developing a list of all customers, resources, patients, prospects, vendors, or other business locations, can be overwhelming for the new business mapper. So instead of plotting full address data, they plot using just State or just ZIP code locations.

Find the Best Data Available

We’re all so used to having downloadable, instantly available data. You should conduct some due diligence and see if you can find a spreadsheet with addresses or latitude and longitude coordinates that already exists in your business. Your business address data should be available from the accounting, marketing, and sales departments. They need addresses to send out invoices, marketing pieces, or sales offers. You may find administrative assistants around the office have client addresses neatly stashed in spreadsheets. Ask around. Beat the bushes. Have somebody compile address lists using the Internet. It may feel like a project, and it is, but the results will be worth the trouble.

The first place I would look is in your company’s CRM. Your CRM could be Salesforce, SAP, Oracle, ACT!, HubSpot, ZoHo, or another CRM software player. Customer Relationship Management software usually allows the export of customer lists to CSV or Excel files. Go there first.

For MapBusinessOnline, you’ll need a spreadsheet that includes the Name of the location plus separate columns for Address | City | State | ZIP code. Or a column for latitude and a column for longitude coordinates.

Many people come to us with spreadsheets with just Name and ZIP Code columns or Name and State. Unfortunately, these addressing options will not lead to a memorable business map, at least not memorable in a good way.

Compare the two maps below. The first shows congregate homes for the elderly imported by address and color-coded by type. The second uses the same data imported by the State only.

Elderly Congregate Homes by Address.

Elderly Congregate Homes by State.

See the difference? Note the big blue dots on the second map. They represent all those congregate homes from the first map geolocated by State only, not by address. When you import a spreadsheet by address or latitude and longitude coordinates, you derive the maximum benefit from your location data and mapping application. Additionally, importing by State, County, or ZIP code only leaves value out of your business map:

  • Map visualizations become meaningless.
  • Color-code options by classification or numeric value are lost.
  • Density views or heat-mapped activity no longer have an impact.

If you want to be a mapping hero, find your critical location data addresses. Otherwise, you better cancel that ticker-tape parade.

Dot Density Map

Here’s another example of the power of address-based location data. Using the same map and data above, I have shifted my symbolization of the address-based congregate home data. I am now using a relatively small, black location point. The data clearly shows groupings or clusters where many locations exist in a limited area.

Elderly Congregate Home Dot Density Map.

Dot Density Map quickly tells the map viewer where the action is. All those clustered areas indicate locations with plenty of older Americans. So if you don’t like Shuffle Board and rediscovering the hits from the 1950s, avoid those clustered dark areas.

So I think I’ve made my point—import location data with full addressing.

Once you’ve imported your data, use these articles to help yourself create a compelling and informative business map for your map viewer to view. Your boss will remember you for it. And maybe he’ll sponsor a ticker-tape parade. But don’t hold your breath.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com

Posted in A story, Business Mapping Software blog post, How to instruction | Tagged , , , , , | Leave a comment

Why Demographic Data & Business Mapping Work So Well Together

MapBusinessOnline combines an accurate and easy-to-use business mapping software with the Census Bureau’s library of demographic data. I thought exploring a few sorted, and filtered views of demographic data as applied to a business map might be helpful.

Let’s jump right into Median Income. The demographic categories include overall median income levels and the number of people who make specific gradations of income. There’s a difference.

Suppose we add Median Income for a year to the map by the City Limits layer. In that case, we can color-code that information by City Limit and apply a descending sort from highest to lowest Median Incomes.

This thematic map view exposes the city areas with the highest number of households with income levels higher than $200,000. There’s only one city limit area with more than 100,000 households with income levels higher than $200,000 – New York City.

This thematic map reflects the number of households with the highest income.

Number of Households by City with Income Over $200,000.

Zoomed on New York City:

Most Households with Median Income Over $200,000

Alternatively, one can look at the tabular view of the City Limits map layer and add the column of demographic data: Median House Hold Income (2019). This result shows the highest income values by city. Median income means the values indicate the median point (not the average) between the highest and lowest.

The following analysis displays Median Income by dollar value. You can filter the results to show the top X cities. My map displays the top 20 cities with the highest median income. New York City is not on that list. Chevy Chase and other cities have more median income in general.

Chevy Chase has the Highest Median Income Level.

One possible conclusion from this analysis, comparing the number of high-income households to the highest median-income cities, is that retailers should focus first on New York City based on the number of households with high income and the population density. If you can make it there, you can make it anywhere. It’s up to you..retailer.

At any rate, the map creator can export that list of top 20 Median Income cities and send it to colleagues for discussion and decision-making. Perhaps you’ve got outlets in New York and are looking to expand elsewhere.

Additional Helpful Demographic Categories

Demographic data from the Census Bureau included in MapBusinessOnline offers hundreds of subjects, many with multiple numeric segments. I’ve found particular subjects to be very helpful:

  • Hispanic and Non-Hispanic Populations – Generalizing assumptions about ethnicities can be tricky, but there are practical reasons for considering ethnic backgrounds. Certain products sell well to specific groups, so race is essential from a marketing perspective. For instance, business requirements for hiring Spanish-speaking employees can make such analysis necessary.
  • Consumer Expenditures – General categories of consumer expenditures are helpful in broad definitions of market potential, perhaps informing site selection options or finetuning an addressable market.
  • Housing and Rental Data – Great for real estate market considerations by region. Helpful for financial institutions too.
  • Head of Household Data – Female or Male head of household categories tends to vary by region, income, and other factors. Still, analysis of employment opportunities by the city can benefit from these segments.

Explore the categories accessible from your MapBusinessOnline subscription to find demographic categories that may apply to your specific industry.

Gather the Children and the Old Duffers

Age Segmentation – Breaking down populations by age, income, and ethnicity by segment can help expose specific demographic trends. The demographic data includes population by age, households by median income levels, and other segmented breakdowns.

Demographic segmentation provides a way to drill deeper into the data. For instance, home care agencies can look at specific age sections and analyze those segments against relevant business data. They might determine that the females, ages 75 to 79, have significantly higher incidents of broken ankles and other injuries, which could lead to new preventative measures across the agency.

MapBusinessOnline has a feature called Calculated Data Columns that allows the map creator to combine multiple demographic segments of like values for analysis by map layer. The Calculated Data Columns tool allows the map creator to present all households with median household income levels from $75,000 to $149,000 – three demographic segments – by ZIP code and consider the segment’s estimated purchases of Personal Care Products over the last two years.

The map creators and marketing managers can get creative with their analysis. Calculated Data Columns by City or Market Area (territory) is the perfect tool for:

  • Defining an addressable market. Explore the various demographic segments by area and jurisdiction. Drill into demographic details to better match product use cases to population segments.
  • Finetuning a site selection process. Create ZIP code or area demographic profiles. Know as much as possible about where you are successful today and bring that information to bear on new operation sites.
  • Developing franchise market territories. Connect product or service offerings with known demographic prospect pools. Justify the franchisee’s investment.

Census Bureau Demographic data categories enable demographic mapping. These visualization and analytical capabilities are made for each other, like peanut butter and jelly or lobster and melted butter.

Lobster and Jelly Sandwich.

Which, BTW, would be included in the demographic categories:

  • Fish and Seafood per HouseHold.
  • Processed Fruit per Household.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com

Posted in Business Mapping Software blog post, How to instruction | Tagged , , , , , | Leave a comment

Site Selection Mapping Projects – Decision Making Tools for Expansion Planning

One key element of business planning that lends itself nicely to business mapping is site selection. Whether your company is building from scratch or rebuilding, new sites are always a significant investment for any business. Selecting the best locations for a new building, storefront, manufacturing facility, or warehouse can be stressful, complex, and challenging.

MapBusinessOnline.com business mapping software offers a variety of features that can help organize the site selection process and narrow down the options so that a decision-making team can sort through impacting factors and land on the best five to ten candidates.

Depending on the extent of your site selection requirement,  you may require several types of maps that work together to narrow down the options. For example:

  • Urban area site selection map. A first-pass site selection process could determine the best two or three cities to support your expansion plan. Considerations at this level could include the best neighborhoods, crime stats, school systems, and perhaps a retail outlet inventory.
  • Demographic mapping to investigate customer or workforce characteristics. Population, ethnicity, and med income levels are likely demographic indicators.
  • Real estate maps display property options for employee home purchases, rental options, and city benefits.
  • Competitor maps that make clear any impact competing interests may have on your plans are valuable. Competitor maps also tend to illuminate labor pluses and minuses for the area.

MapBusinessOnline Standard and Pro provide various location-based tools to help your business sort through and select the optimum sites to put in front of your decision-making team.

Getting the City Right

In new site selection, choosing the proper city may not be up to you and your team. But in many cases, city selection is a necessary part of the process.

What urban area makes the most sense for your latest business venture? Business maps present a variety of map layers that can help define urban areas and match specific characteristics to your business requirements:

  • Demographic Profiles – Demographic layers offer population, income, age, ethnicity, and housing statistics. These factors can be thematically layered on the map or textually noted at the address or jurisdiction levels. ZIP code demographic profiles of areas where business succeeds today can be used to find similar regions around the nation that reflect the same demographic characteristics.
  • City Climate – Where a city is located has an impact – today more than ever before. If you’re building a warehouse that will last fifty years, coastal Florida might not be the wisest choice in the face of inevitable sea level rise. Likewise, strawberry storage may move north, and east as rising temperatures affect irrigation and soil conditions. Or perhaps you’re considering a mountain resort for your new call center site? Check future ski resort plans and hourly pay rates to ensure you have the labor pool required for a call center.
  • Housing values and City Services should be considered. Don’t locate a truck depot in an upper-crust real estate neighborhood or a high-crime area. Make sure water systems and power sources match your requirements.

It’s a wicked big country, and organizing your site selection at the city level is helpful. Sort or filter city records based on demographic and financial criteria. Limit options to the top five to fifteen urban area candidates for site placements. Business mapping map visualizations and tabular datasheet views offer easy and quick ranking comparisons.

Final retail site selection map using MapBusinessOnline.

Customer Requirements Matter

Strong consideration needs to be given to the nature of the customer base. The customer is king, especially for retail site selection. Site selection for retailers and services such as ophthalmologists, medical specialists, and dentists must accommodate the customer.

Ask yourself customer-related questions that help define your business customer sweet spot. Then look for those demographic characteristics within existing business areas. ZIP codes and Cities can be profiled in this way and then matched with areas surrounding your target cities.

  • Which population segments are most important to the business? Where do these people live?
  • What is the drive time tolerance of the average customer?
  • What products and services sell best in certain climates?
  • Explore consumer expenditure data in the Census Bureau Demographic categories available in MapBusinessOnline. Expose ZIP codes or areas where relevant expenditures proliferate.

A well-crafted site selection map should contain location datasets of customers by address, type, and historical sales activity. Customer concentrations are displayed by heat map layering or by color-coding address points. Usually, sites are selected in areas of high customer density to save on transportation and staffing costs for sales, service, and end-user travel.

Study informative customer map visualizations.

Transportation Considerations

Easy access to a loading dock or a front door is a concern for service deliveries and customer walk-ins. As site location options narrow, it is always a good idea to drive the area around the proposed site to get ground truth. What are the local speed limits, turn restrictions, and highway access roads?

It may make sense to procure business listings of vital support services by area of interest. Business Listings are a service for a fee within MapBusinessOnline. These downloadable data points can be color-coded on maps to display business locations by type. For instance, call center locations may require phone technicians, cleaning services, day-care centers, and emergency point-of-care service locations.

Mapping services can generate optimized vehicle routes that describe the most efficient ways in and out of an area. Often major cities come with traffic bottlenecks. London and New Orleans come to mind. Issues like parking, gas station locations and turn restrictions can turn what appears to be a simple route on paper into an afternoon nightmare for an unaware driver. Explore those key routes by driving them. MapBusinessOnline offers optimized vehicle routing with turn-by-turn directions. Keep an eye out for the PoPo.

Be sure to view highway and local road networks on your business map. Consider downloading business listings for essential transportation support, such as service stations, gas and EV charging stations, and car parts stores.

Driving Time & Distance Analysis

MapBusinessOnline Pro offers advanced driving time and distance analysis, which helps build your site selection map project. Use MapBusinessOnline Pro to conduct the following research:

  • Develop driving time or distance calculations between two disparate datasets. Compare facility site candidate addresses to resource and customer address lists to assess proximities.
  • Create multiple drive time territories at once for a more thorough visual and tabular analysis.
  • Generate sales potential reports and employee statistics using business listings and industry data.
  • Find and compare the nearest resources, customers, and prospects to site selection candidates.

Develop market profiles using drive time or distance analysis.

Workforce Considerations

Generally, new branch locations will require a workforce. Labor may be in short supply in some urban areas. Census Bureau population demographic data is typically available in business mapping applications. Coupled with Labor Bureau employment statistics, your site selection team can determine the critical metrics for optimum workforce pools.

Key elements to a labor search might be:

  • Knowledge of significant employers in the area. Is the labor marketplace made up primarily of retailers – grocery, department, or convenience stores? Or are there manufacturing businesses in the area? Which may indicate a higher skilled labor force.
  • What language skills are required for new service centers? A check of the Hispanic population demographics may reveal an excellent or lousy labor pool for alternative languages to English, depending upon your business.
  • Household demographic data categories can also suggest whether or not labor resources exist in the targeted areas that match job requirements.

Competing Businesses

Another type of business map we often talk about is a competitor map. Competitor maps show the most viable competitor locations to the originating business. When developing site assessment maps, it may be necessary to include competitive companies in your map project. Find competing business locations using the MapBusinessOnline Business Listing data service mentioned above.

Business listings include firmographic information such as sales estimates and employee counts. A competitor dataset in the site selection map can indicate areas saturated with sales or service coverage.

Quality of Life Areas

Any business expansion plan’s site selection process must consider the employee’s quality of life. Essential services and safety are always necessary.

  • Is the surrounding area a safe and fulfilling place to live?
  • Are commuting times for employees and customers reasonable?
  • Are essential life support services within reasonable distances of employee living areas?

Maps should reflect the inventory of affordable housing, medical service locations, elementary and secondary schools, and grocery and pharmacy stores. These critical location addresses are available through MapBusinessOnline business listings.

Selecting Site Candidates

With an idea of which areas suit your site selection needs, you are ready to place site selection locations on the site selection map. The city map suggested above now has a list of favored cities. Export that filtered city list from the Data Window and import it into a new site selection map. Save your preferred city map for reference. Or use your city map as the base map for your site placements.

Once you’ve gathered a set of proposed site addresses or latitude and longitude coordinates, create a spreadsheet of those locations and import into MapBusinessOnline using the Adding to Map, Dataset option on the Master Toolbar. Include columns for procurement costs, property descriptions, and other relevant data. Perhaps include a column for ranking.

Add other resource data and industry-related services to your map as layers. Your map will begin to take shape as a decision-making tool, providing visualization and tabular data views required to narrow down your site selection options and inform the selection process.

By generating these site selection maps as an overall map project, your business can consider the location-related aspects of new site selection, paving the way for a successful expansion of your business and new opportunities for your constituents.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com

 

Posted in Business Mapping Software blog post, How to instruction | Tagged , , , , , , , | Leave a comment

Why Would Your Business Invest in a MapBusinessOnline Subscription?

Companies often turn to MapBusinessOnline business mapping software to solve problems, set up location-based reporting, or explain business trends. That’s why every day, we have a group of new subscribers exploring the various ways MapBusinessOnline can help them expand their e-commerce or improve operational efficiencies.

But how do you know if MapBusinessOnline can assist your business?

Geography is Important to Your Business

You might think geography is not crucial to your business. And for local convenience store retailers, that may be somewhat true. But for most companies, geography is critical to their day-to-day success.

Geography is essential to your business if you:

  • Deliver products and services across a wide area more extensive than a single ZIP Code.
  • Support customers in the field with traveling technicians or salespeople.
  • Monitor nationwide or regional customer sales activity.
  • Plan on expanding your business to new areas of the country.
  • Have existing or plan to create sales territories.
  • Support multiple branch locations.
  • Analyze sales by ZIP code, county, or state.
  • Are dependent upon suppliers from around the nation and the world.
  • Manage a chain of retail stores.
  • Conduct multiple site assessments every month or year.
  • Consider driving times or distances relevant to your business.
  • Work for a large enterprise, insurance company, bank, or manufacturer.

Business mapping software provides map visualizations of your business that will geographically define where revenue is generated and identify areas of future market potential for your products and services.

MapBusinessOnline provides the USA and Canadian map backgrounds and map layers required for accurate and compelling geographic business maps. Map controls include color adjustments, transparent map layers, and text box labels that present data descriptions. All these map features combine to inform your map viewer’s business awareness.

Posting Business Information by Territory Using MapBusinessOnline

One reason geography can positively impact business planning and expansion is that geography provides the perfect platform to view business demographically. This brings us to a second way MapBusinessOnline can help improve your business.

Demographic Information is Important to Your Business

The US Census Bureau provides a wealth of information in the form of demographic data. Fortunately for Americans and map makers, all Census Bureau demographic data is published by location component – primarily by ZIP code, county, and state. MapBusinessOnline’s extensive library of demographic subjects examines how all American citizens live, spend money, and consume services.

Demography is vital to your business if you:

  • Sell consumer products in the United States.
  • Market to groups of people by gender, ethnicity, or age.
  • Define your best customer by income bracket.
  • Sell products in significant consumer product categories.
  • Are considering expanding outside of a well-understood USA business region.
  • Offer franchise business opportunities to investing entrepreneurs.
  • Manage a sales or marketing department.

Map creators can sum Demographic data within MapBusinessOnline across like categories such as age or income. In this way, all Americans ages 65 and up can be classified as one demographic group by ZIP code or county for in-depth analysis by area. Thus, MapBusinessOnline is the perfect marketing analysis tool for any back scratcher sold in the USA.

You Have Additional Relevant Data Layers

Business map projects for analysis or report writing will often require, and benefit from, the addition of relevant map layers to the analysis. These relevant additional data layers could be sales record spreadsheets, industry-specific marketing data, or even MapBusinessOnline business listings with firmographic data adding relevant business points to your map project.

Using Color-coded Territories by Map Layer to Present a Business Model.

At the center of your map visualization project is the map application itself. Business mapping software is a kind of easel for location data offering the ability to present a variety of location-based data layers in an easy-to-use database management array. The mapping system as a data visualization tool, coupled with map jurisdiction layers, pulls together the final analysis of relevant data to the problem. Business maps, carefully crafted, provide solutions:

  • Business maps help sell franchises.
  • Business maps organize field service technicians.
  • Business maps balance sales territories
  • Sales territory maps inform and coordinate sales teams.
  • Demographic maps define markets and suggest new areas of market development.
  • Optimized routing maps suggest the most efficient routes.
  • Business maps generate reports for transportation networks.

Given all the reasons business mapping software benefits any organization focused on profitability and growth, it isn’t easy to understand how a business can get by without software like MapBusinessOnline.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , , , , | Leave a comment

Map Visualization Tools in MapBusinessOnline.com

Map creators and viewers can visualize any location dataset imported into MapBusinessOnline in multiple ways. Let’s explore the possibilities for map visualization using MapBusinessOnline business mapping software.

User data could be imported or created using several data formats and subjects. Formats might include:

  • Address spreadsheets – Columns for Address | City | State |ZIP code
  • Latitude and Longitude coordinates – Lattitude 09899, Longitude 71.7714
  • Text files as long as the addressing has separate component columns.

Map creators could also create location-based datasets using these map business online features:

  • Business Listings search and download tools. Read more on Business Listings here.
  • Incremental ‘add a location with a callout’ placement using the address bar or draw tool point placements.
  • Calculated Data Columns, a feature that builds data columns by combining data through formulas. Read more here.

Once data has been imported or created, the dataset will display as location points on the map. The dataset will also appear in two other vital MapBusinessOnline functions:

  • Map and Data – Notice datasets listed in this floating checkbox. Turn datasets on and off with the click of a mouse. Read more about Map and Data.
  • The Data Window – Here, imported and created datasets display in tabular formats, like an Excel sheet within MapBusinessOnline. Filter, symbolize, export, and copy your data from the Data Window. The data window also provides the powerful Choose Columns function in the lower right of the user’s screen for database management and access to Demographic Data.

Map Visualizations Come in Many Shapes, Colors, and Sizes.

Map Visualizations of Your Data

Maps present data to map viewers. Map data is symbolized – represented on the map by a point or another symbol from the MapBusinessOnline symbol library.

Note: You can import your symbols using the Color Code by Symbols tool.

By ‘visualization,’ we mean creating symbolized, color-coded, and geographically organized views of your map data. MapBusinessOnline provides an array of tools to highlight your datasets to complement and support your map’s purpose.

Note: Always seek to create color-shaded and highlighted visualizations that are easy on the eyes and not obnoxious or distracting to the map viewer. Overdoing visualization through bright colors or too prominent symbols can detract from your map’s purpose.

MapBusinessOnline visualization tools include:

Color-code Point Layers – Great for plot density maps and defining types and numeric ranges by color or symbol size.

Color-code by Boundaries or Map Layers – Color-code City Limits,  5 and 3-digit ZIP codes, Counties, and Census tracts by imported data columns or demographic data. Read more about color-coding by Boundaries.

Heat Map – Sometimes, numeric values of imported data reflect monetary transactions. Sales activities will show up more frequently in more urban areas or areas with more retail outlets. Heat maps covert point location data into hot and cold spots on the map. Heats show the intensity of sales activity.

Symbolize with Charts and Graphs – Use charts and graphs to display year-over-year comparisons or similar subjects with variable data.

Color-code Using Circles – Circle color-coding enables numeric display on each point. Color-code by Circle provides a more nuanced, targeted data message to map viewers.

Use Draw Tools to Highlight Areas

In addition to color-coding dataset symbols on the map, a map creator can also use MapBusinessOnline draw tools to highlight specific areas or sections of the map—for example, a dataset of convenience stores plots to show points along a highway. A polygon shape with color could further highlight those retail stores chased fill.

Color-shaded polygons, circles, or drive-time areas emphasize imported map layers and areas of interest.

Map Layer Enhancements

For further map enhancement, consider adding a map layer. City limits boundaries define urban areas and town jurisdictions. Use other additional map layers that might be relevant to your map’s purpose:

  • ZIP codes – Demographic visualizations related to real estate, zoning, or politics. ZIP code maps can also be based on imported data – another kind of heat map.
  • Counties and Congressional Districts – Apply these for election results, law enforcement, or political statements.
  • States – Use for broad, general map reporting. We used states to show COVID spread during the pandemic.

Like map layer objects such as ZIP codes are easily combined in MapBusinessOnline to show territories or areas of interest. The most popular map layer for such an approach is ZIP5 codes, ZIP3 codes, counties, and city limits.

In MapBusinessOnline, territories, and areas of interest connect the map object view with database analysis, the core power of business mapping software. With territories comes the ability to analyze imported data against demographic and geographic data. Suddenly your area of interest becomes very interesting.

Note: C-suite Executives love business analysis.

Use your map objects and map layers wisely. Follow these general map creation rules, and your map may become more than just a customer map or route suggestion:

  • Stay focused on your map’s business purpose.
  • Do not clutter your map with superfluous map objects and data.
  • Avoid bright and oversized map symbols.
  • Don’t try to solve all business problems with one map.
  • Save important map work as a My Template map to protect it from overwriting.
  • Show your map to a colleague for feedback before you take it to a meeting.
  • Spell-check your map text and relabel imported layers to connect them to your map’s purpose.

Follow these words of map wisdom, and you’ll know when it’s time to get that Map Geek tattoo on your arm, leg, or back. Just don’t clutter the tat.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com

Posted in Business Mapping Software blog post, How to instruction | Tagged , , , , | Leave a comment

Add Value to Your Business Map Using the Search & Draw Tools

MapBusinessOnline presents two drawing tools along the Master Toolbar of our business mapping software:

  1. Under Search Tools, the user will find a Circle Icon and a dropdown arrow displaying the circle tool and, if you drop down, all the other Search Tools – polygon, drive time, and free form.
  2. Just to the right of the Search Tools are the Drawing Tools, which also show the Circle tool (or the most recent tool used) and a dropdown for all the drawing tools.

Draw Tools and Search Tools in MapBusinessOnline

The difference between the two tools is that the Search Tools offer a quick popup menu that searches all MapBusinessOnline map layers, such as ZIP codes or Counties, and imported data layers.

The Drawing Tools also provide line drawing tools and access to a Text Box feature for placing text anywhere on the map. We call these drawn circles, lines, and polygons Map Objects.

Be Sure Your Map Object Adds Value

Use the Draw/Search tools to add value to your map project. Adding value to a map means you are adding relavant information to the map that enhances your map’s purpose. Don’t add map objects just to be clever. Do not create distracting map clutter. Keep your map focused on the problem at hand.

Both the Search Tools and the Draw Tools provide a menu of map operation options that looks like this:

Search & Draw Tools Operations Menu

Map Operations Available from Drawn Map Objects

When an object is drawn on the map, a menu of operations appears. The drawn object could be a circle, line, or polygon, but the options will all be the same:

Search – A pair of Binoculars icon represents a search option. In Draw, this option functions the same as the immediate Search offering using the Search tool. It allows the user to search map layers (like ZIP codes) or imported data layers like a list of customers. Such a search will return all records within the drawn object as a list in the Data Window. For returned imported data searches, we refer to those results as a Marketing List. You could say the Search is a Spatial Search resulting in a Marketing List.

Please note that for any such spatial search, there is a check box at the top of the dialogue that lets the user choose between Search within the drawn object or for all records outside the drawn object. We call that an Inverted Search.

Zoom To – Click the Zoom-to button, and the map extent view will shift, in or out, to include the entire map object.

Business List – You can search for, purchase, and download business listings from within MapBusinessOnline. This button enables the business listings tool to search for listings you select from within your drawn polygon or circle. Read more about business listings here.

Properties – This button opens a separate dialogue which lets the user adjust the look and feel of the drawn object itself. The user can change color, line thickness, object fill color, and transparency. Circle radii are adjustable by the map creator, and text additions are optional. In the picture above, Properties is the box on the left.

Summarize (Sigma Sign) – This powerful tool provides direct access to Demographic Data, Imported Data, and Calculated Data Columns. The map creator can access these datasets and quickly move columns into a basic spreadsheet for export or placement on the map. The Summary option is a fast way to collect data for a specific area. It adds value to your map.

Delete – You guessed it. You can also delete the drawn map object, no questions asked.

So, in general, Search Tools are spatial searches that offer a quick way to grab data for a specified shape or area of interest on the map. Draw tools can provide the same with another click or two. Draw tools focus more on drawing business maps’ areas of interest, which add value to the overall map project.

Searching for Customers in Colorado

I use Search Tools to gather customers or prospects in an area. I use draw tools to highlight an area of interest, like a bird nesting area or a hiking path. Use these tools to add value to your business map.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com

Posted in Business Mapping Software blog post, How to instruction | Tagged , , , , , , | Leave a comment

Segment Your Imported Location Data by Demographically Defined Areas

An exciting application for MapBusinessOnline Pro came up this week. The customer was unwilling to share their name as a case study. Consequently, I will describe this business mapping software process generically.

Our client had a significant nationwide list of job sites she wanted to segment by county population totals.

The customer began her business map analysis by creating a color-coded, county-based demographic map of the USA. She divided the counties into three color shades:

  • Yellow – for counties with 2021 Populations under 29,999 people.
  • Orange – for counties with 2021 Populations from 30,000 to 149,999.
  • Red – for counties with 2021 Populations of more than 150,000

The above color-shading is easily achieved in MapBusinessOnline using the Color-Code by Boundaries option on the master toolbar. Read more about color-coding by boundaries here. Demographic mapping is one of the many benefits MapBusinessOnline provides for its loyal subscribers.

The customer used the above map as an informational map view of the USA Population by County. She can share the FREE map interactively through Public map sharing, requiring the map viewer to register and download the Map App. But there is no charge for the map sharing service.

Color-code Counties by Population Using MapBusinessOnline

The customer had also imported a significant location dataset of several thousand nationwide job sites. It was the customer’s goal to be able to export that same list of job sites and segment them by the population scheme we’ve described above. In this way, her goal was to export a dataset of the job sites segmented by population. This requirement was a little trickier than the color-code requirement.

Create Territories by Population

To segment imported location data points based on population, we first needed to create three territories based on population. Sales territory mapping is another popular solution available through MapBusinessOnline. We accomplished this in the Data Window view. The instructions are as follows:

  1. With the Data Window up, select the County layer.
  2. Select the Choose Columns button in the lower left.
  3. In the dropdown on the left side, select Demographic Data and then Pop 2021. Use the Right Blue Arrow to move the Pop 21 into the analysis.
  4. Click the Choose Columns button closed.
  5. Next – Choose the Filter button on the Data Window toolbar. We are going to create territories by population. You should, at this point, clear the previously arranged Color Coding (Clear White X button on the Master Toolbar) from the County layer to enable territories by the county to display. To set up the first territory, in the dropdown, select Demographic Data and then Population 2021.
    1. In the Modifier section on the right, choose <= (greater than and equal to) and input 29,999. Click Filter. This action has filtered the counties to show only counties with 30,000 people or less.
    2. Click the New Territory button on the Data Window toolbar.
    3. Name the Territory and Save it. I would name it descriptively – ‘Counties w/Pop up to 29,999.’
  6. Repeat the filtering process. Return to the filter button view.
    1. On the existing filter, change the modifier to be > 30,001.
    2. Click the Add filter button, and again select the Demographic Population 2021.
    3. This time in the modifier, select <= (less than or equal to) and input 149,999.
    4. Run the filter.
    5. Create the new territory and name it.
  7. Finally, repeat the filtering process.
    1. Remove the second filter.
    2. In the remaining filter, change the modifier to > and input 150,000.
    3. Run the filter, save, and name the third territory.
  8. With Territories created, we can now export our data and segment by territory.
    1. In the Data Window view, select the data layer to be exported – Job Sites in this case – and click the Export button on the far right of the Data Window toolbar.
    2. Select Segment Data Records by Territory.
    3. Click Next.

The exported report (CSV File) will list all construction site locations segmented by territory. The territories, in this case, represent demographic segments. Be sure the territory names reflect the demographic population segment as filtered.

For some reason, this construction company required a list of job sites arranged by population. Your business might require segmentation by some other demographic category or location dataset. You will note the attached video is based on age ranges. The above-noted approach could be valuable in such cases.

_______________________________________________

Discover why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra or g2crowd.

Contact: Geoffrey Ives at geoffives@spatialteq.com or Jason Henderson at jhenderson@spatialteq.com

 

 

Posted in Business Mapping Software blog post, How to instruction | Tagged , , , | Leave a comment