Map Business Online for Marketing

In preparation for our product release – Map Business Online Pro, scheduled for the fourth week of September, consider how Map Business Online is already used as a marketing mapping tool.

The current release of Map Business Online has a Market Analysis button on the master toolbar.  It is that set of market analysis tools that will be enhanced by the release of Map Business Online Pro. Users who upgrade to Pro will find multi-center point analysis by driving time and driving distances, as opposed to simple radius searches and straight-line distances measures. Map Business Online Pro users will also be allowed to import up to 250,000 location records per map, among other cool features.

Marketing professionals across North America use Map Business Online as a platform for displaying marketing areas of interest. Often those maps utilize the ZIP code and county layers included in Map Business Online. But the Add Map Layers button also offers a Census Bureau/OMB district layer called Metropolitan Statistical Areas or MSA’s.

MSA geographies were created by the United States Office of Management and Budget to represent major urban areas around the USA for  market analysis. More specifically:

The United States Office of Management and Budget (OMB) has defined 384 metropolitan statistical areas (MSAs) for the United States and eight for Puerto Rico.[1] The OMB defines a Metropolitan Statistical Area as one or more adjacent counties or county-equivalents that have at least one urban core area of at least 50,000 population, plus adjacent territory that has a high degree of social and economic integration with the core as measured by commuting ties.

MSA’s provide map users with standardized major metropolitan areas to build sales territories or analysis around. These districts can be used to develop market analysis for business expansion. Map Business Online demographic data is preformatted for analysis by MSA. This can help streamline market analysis around a city without the added pain of pulling in all the major jurisdictions for that urban area.

Think of it this way. An area like Washington DC, or Minneapolis/St. Paul is not made up of one big city. They are often an area made up of multiple cities, boroughs, or neighborhoods. Analysis by area then requires a step dedicated to consolidating those city components  into a territory or marketing area. In which case, MSA’s are already available for exactly that type of analysis.

Demographic Analysis by ZIP Code or MSA

Market Analysis often relies on demographic data. Census Bureau demographic data is a broad library of statistics about how people live and work here in the United States. While Map Business Online doesn’t provide every Census layer yet, the library of demographic data options available in the tool is significant and growing.

These demographic layers provide critical information about your business’s customers: who they are, how they live, and where they live. Just the brief exercise of mapping your company’s most lucrative ZIP code and then overlaying a few key demographics can be an eye-opening experience. If you haven’t conducted that market analysis, you should.

Maps are Just Cool

It’s nice when every so often you get reminded about how cool the mapping software you sell is. I was on a call with a customer this week. A talented young lady whose job title is Franchise Development Manager. She works for a franchise company and uses Map Business Online to create map visualizations and franchise territories supporting their franchise selling process.

In discussing her use of our business mapping software, she made one of those obvious statements that you wished you’d come up with. She said, “Map visualizations, equal sales.” For a franchise sales business, a business map helps close the deal.

Visualizations Equal Sales

This truism for business mapping software is very powerful. Converting a complex business operation into a business map can be transformative and informative at once. If your business system lends itself to a geographic view, map visualizations can make that sale. Not all business models will present with obvious geographic elements, but map visualizations can be extremely useful none the less.

Because sometimes the presentation you have coming up, or the public meeting you’re attending this week or even your boundary trampling in-laws, can benefit from a succinct and well-positioned map visualization. “Mom, Dad. We love you, but if you stop over before 9 AM on a weekend morning one more time, this section of the map, right under my cursor here, color-coded in blood red, is where you are going to be buried. And much sooner than you think.”

A well-constructed map visualization of a business system, that lends itself to geographic descriptions – one that uses address data in some way or considers coverage areas in terms of ZIP codes or counties – becomes a powerful sales and marketing tool. A carefully crafted business map carries authority. Maps are convincing.

Maps can equal sales. And marketing maps can drive conversions.

Maps Build Awareness

And gosh darn it, people like maps. You can do a variety of cool things with Map Business Online. In addition to creating sales territories and identifying the number of white male geezers (Google Definition: informal, derogatory, an old man) that reside in ZIP code 90210, a business map user can:

  • Turn on the satellite map background and fly to your favorite childhood home or grandparent’s residence, for a bird’s-eye view that didn’t exist when you were a kid
  • Plan that extensive summer-time mountain hike for next year, that your significant other promises to do, but never really seriously intends to even attempt
  • Or create weird looking marketing maps like this one

A Marketing Map Using MSA’s

Maps are always surprising humans. Mapping technology has advanced rapidly over my lifetime. As digital maps became ubiquitous, people became more engaged in active mapping. Users complain when addresses are wrong, ZIP codes are incorrectly placed, or when points-of-interest data are not accurately represented.  Maps, made by humans, are never perfect. But map users demand better maps every day.  And they will get better. Just look at Columbus’ maps.

Maps have improved awareness so much that today maps are regularly used to solve crimes. A case in point revealed as I wrote this blog. If you plan on committing a crime, make sure to take mapping software advances into account.

So keep those marketing maps coming, and have fun with them. Because most of us have in-laws. And map visualizations can keep them at bay.

Are you using the Map Business Online Desktop App for MAC or PC? It’s hipper than Instagram and it comes with your subscription. Escape Web-Browser Tyranny!

Value-Added Resellers – Offer the tool to your customers as a reseller. Make money on training and consulting. Contact us with further interest in reselling Map Business Online.

Win a $20 Gift Card! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

America’s best geo mapping software.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

Discover Map Business Online – tools for making maps for business

 

 

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How to Review Your Business Map to Maximize Its Effectiveness

How could this sales territory map be improved? At first glance, many might think this is a great map. They might even wish they could develop a business map that looked like this map. But does this map serve its purpose, a territory map, in the best possible way? How could we improve its look?

A Business Map the Needs a Refresh

The first thing I think of when I look at this map is – the map is too red. Why is that? Well, as it turns out the ZIP code layer is color-coded by Census population data, using a graduated red color scheme. I could tell that this was the case by retrieving the Map Legend and turning on the ZIP code layer in that legend. Read more about map legends in Map Business Online.

Another way to check for color-code schemes is to click the Color-Code map button and see what data is selected and how it has been shaded.

An additional aspect I don’t like about the map is the “Prospect” point layer color choice – black. Against the dark red ZIP code map layer is too dark for the map viewer to distinguish the black points against the map. Dark points against a dark map get lost, in the sauce. “Make it stop!”  For now, I just turned it off. But you could make the point layer color a lighter Blue or Yellow.

As we use Map Business Online to create business maps, our stored map library gets more and more populated. We might create a map on the fly for general business purposes and as that maps get used for this application and that application, its applicability could deteriorate to the point where your attention may be required. You need to re-edit that map.

A Cleaner Business Map

Back to my map issues. I can do a few things right away to get my map back to where I want it to be.

  1. Using Map and Data I can uncheck the ZIP code layer and the Region layer, re-exposing my territories, as originally intended.
  2. I can also uncheck the Prospect point layer using Map and Data.

When I uncheck these layers and just view my territory layer, the map becomes much more effective as a communicating visualization. It clearly defines a group of sales territories. The labels are off, and the black Prospect points are gone. Personally, I like this map view.

It’s clean:

  • The territory boundaries are clearly defined.
  • The fill colors of the territories are not overstated, and the colors used are fairly balanced – not too many overlapping shades. That is a thing.
  • There is no background map applied in this case. Sometimes that’s a relief on the eyes. Sometimes the viewer needs the background map for spatial reference.

A Map Business Online user can control the map legend placement from within Map and Data by clicking the Map and Data Edit Gear and choosing to Edit Map Legend. You can see how selecting the territory layer in legend control adds value. It clarifies what this map is all about. You could add more layer definitions to the legend but do so only if it’s necessary for communicating map meaning. Map legends quickly get crowded and lose value.

Rethink Your Labels

But we should probably address labeling. Because a territory map usually requires labels to help the map viewer understand what they are looking at. And, in Map Business Online, it’s easy to aggregate numeric values from imported data, like sales figures, into the label. So, here’s the same map with labels turned on. I left the Map and Data label dialogue in the picture view so you could see the Show Label button – “Add All Custom Labels.”

Adjust Labels

Now as I look at those labels, I think their clarity could be improved. So, while still in Map and Data, I’ll choose Format Labels and where I’ve already selected the labeling scheme and I will adjust the label text to remove the word ‘results’. I also changed the font size of the label to small. Now the map appears more concise and less cluttered. A final label tweak – I manually moved the overlapping labels apart with my cursor.

Adjust Text on Labels

The last move I’m going to make on this map is to turn the Map Title back on. That’s also located in Map and Data, under edit map properties. The map title can add that obvious statement explaining what the heck this map is.

A Cleaned Up Territory Map

I write all of this to give the Map Business Online user a sense of how to adjust some map controls to get back to a map that communicates effectively. And to show that even after you’ve created and settled on your map view, going back and viewing it later may expose some easy updates that will make your map sing once again, or for the first time.

Are you using the Map Business Online Desktop App for MAC or PC? It’s hipper than Instagram and it comes with your subscription. Escape Web-Browser Tyranny!

Value-Added Resellers – Offer the tool to your customers as a reseller. Make money on training and consulting. Contact us with further interest in reselling Map Business Online.

Win a $20 Gift Card! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

America’s best geo mapping software.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

Discover Map Business Online – tools for making maps for business

 

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How Do I Edit Map Business Online Maps?

Sometimes users who are new to Map Business Online find it easy to create a map and build a territory, but then they have trouble finding the editing tools. Users come to Map Business Online business mapping software from MapPoint, Maptitude, eSpatial, and sometimes no map experience at all.  Every software system has its process for editing. So, where are the Editing Tools in Map Business Online?

We certainly do not mean to hide editing tools. Once you’ve been shown how they work, it should be easy for you to find editing tools again and to uncover new editing features as your use expands.

Editing Map Layers

A map layer in Map Business Online is a ZIP code layer, a County layer, and a Territory Layer; pretty much any layer you see listed in the CheckBox of Map and Data. Read more about Map and Data.

To find the editing tools for any layer, hover over the map layer description in Map and Data and click the Edit Map Properties Button. This gives you access to the map look and feel tools. Here you can edit fill and boundary colors as well as boundary widths. Transparency controls are located here also. And under the Labels tab, you will be able to edit the labels of all map layers, including adding demographic or imported business data aggregated totals to labels. There are five flexible label fields available for relevant numeric business data to be aggregated into a map layer label.  Which means you can total annual sales by ZIP code, or aggregate all expenses by territory.

Editing a Sales Territory‘s Components

To edit the base segments of an already constructed territory, make sure your component map layer is checked on and visible. For instance, make sure ZIP codes are available for selection. To remove a section from a territory made up of ZIP codes, select the first ZIP code, targeted for removal, with your cursor. If presented with a choice between Territory name and ZIP code ID, choose the ZIP code. Now hold down the shift key and select as many additional ZIP codes as required for the total edit. When you’ve selected all your targets, click the “Add/Remove” Blue Puzzle Piece icon in the mini toolbar. Now you’ll be presented with a set of options:

  • Create New
  • Add
  • Remove from all
  • Remove from all except
  • Update
  • Intersect

In this case, click Remove. The territory will be adjusted, and the Data Window will present the new list of ZIP codes associated with the original territory name. This approach works for all map layers – ZIP5, ZIP3, county, state, MSA, and Census tracts. Please note, this approach to map layer selection and editing also works for territory creation – hence the Create New option in the edit list dropdown.

To further edit the territory map look and feel click the Territory Label. Along the mini toolbar associated with that territory, find and click the Edit Territory Properties button. Here you will find editing tools for editing territory names, color fill adjustments, and label controls. Use this tool to make your territories stand out, or fade into the background, depending on your map’s purpose.

Another aspect of territory maps is the Map Business Online Data Window analysis view. There are some editing, filtering, and database management tools in the Data Window. Read more about the Data Window here.

Editing a Map Object

Editing Imported Data

For full control over imported data editing, a Map Business Online user should apply the Unique ID system. This means adding a column to your imported data that assigns a unique identifying number to each record. It could be as simple as 01, 02, 03…..Read more about unique ID use here.

The unique ID approach enables data editing through the Data Window view. Select your imported data (with a unique ID) in the Data Window dropdown. Hover your cursor over the target record’s left column of color dots. (Those colored dots represent how accurately your data geocoded.) Click on the Pencil Icon. Choose to edit Address & Location or edit Data Properties. Go nuts.

Sometimes a user may want to edit imported data record formatting in Map Business Online. For instance, a phone number might not look like a phone number. For data formatting edits, return to the Map and Data box. Hover over your imported data layer. Click the Edit Map Properties button and then, under the General Tab, select Customize Dataset.

Within customize Dataset you will find three dropdown options. They enable accordingly:

Editing a Draw Layer, Otherwise Known as a Map Object

Sometimes you just need a circle or a polygon on the map. A user might use that drawn map object to query an area of imported data points. By selecting either a Search Data tool or a Draw Tool (these tools are located right next to each other in the middle of the Master Toolbar) the user can easily query a data layer or Summarize Data available within Map Business Online. Read more about the Summary Tool.

Each Search Tool or Draw Tool map object has an object editing tool associated with it. You’ll see the Edit Box appear when the object is created or reselected. Within that box are tools to edit color, fill and label. Have a ball.

The Wrap Up

The above-described editing processes address most of the editing processes in Map Business Online. You’ll find a few more general editing tools in Map and Data like Legend Control, Map Title, Territory Intersection, and miscellaneous controls. Don’t be afraid to poke around on your own in Map Business Online. You can’t break the map. Explore the tools:

  • Along the master toolbar
  • The data window toolbar
  • The More Data button in the Data Window lower left
  • Map and Data
  • Use the Help button
  • And use the Blog
  • Contact us via the contact button or Chat

I promise that you will quickly become a regular user of all the editing tools in Map Business Online.

Are you using the Map Business Online Desktop App for MAC or PC? It’s hipper than Instagram and it comes with your subscription. Escape Web-Browser Tyranny!

Value-Added Resellers – Offer the tool to your customers as a reseller. Make money on training and consulting. Contact us with further interest in reselling Map Business Online.

Win a $20 Gift Card! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

America’s best geo mapping software.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.  Discover Map Business Online – tools for making maps by map makers.

 

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How to Create Territories, Regions, and Divisions Using Map Business Online

Territories, regions, and divisions are geographic management segments designed to enhance the sales management process. These sales territory alignment areas of account responsibility, provide a platform for communicating goals, sales accountability, and for tracking progress against goals.

A sales manager in charge of a region is focused on the big company picture. She is directing her team of territory managers towards their regional sales goals.

A division sales manager is laser-focused on the biggest picture. She needs to make sure her regional managers have all the resources they require to achieve the overall company goals for the year. All the regional sales revenues and expenses roll up into the divisional numbers.

Map Business Online provides an easy-to-use mapping software for sales territories.  Its territory process allows the choice between incremental cursor selection, polygon tool lassoing of areas, and a territory spreadsheet import to create new territories. Easy territory editing tools let the territory builder quickly alter their ZIP code, county, or other area component selection. MapPoint users will find this tool to be a refreshing step forward in digital sales territory management.

Creating Hierarchical Territories

In Map Business Online, the thing to keep in mind about developing territories, regions, and divisions is that they are built-in hierarchical fashion – territories first, followed by regions and then divisions. One feeds into the other.

  1. Create Territories First
    1. Territories may be created using spreadsheets referencing ZIP codes, counties or state map layers, plus a column for Territory Name. (Other map layers include Census tracts, Marketing Statistical Areas, and ZIP 3 areas.)
    2. Territories could also be created by using a polygon search tool used to lasso a series of ZIP codes, counties or states into a territory.
    3. Territories could also be created incrementally by selecting one ZIP code or county at a time with your mouse cursor (hold down the shift key for multi-select.)
  2. Regions are Created Next – A region is created by selecting two or more territories with a polygon search tool. Once you’ve selected your target group, finish the polygon and name the region. Do this for all your regions.
  3. Divisions are the Final Step – A division is created in the same manner as the regions are created. The only difference is in the case of division creation your polygon search tool is used to select groups of regions.

While you create territories or later as you create regions and divisions, you will begin to notice that the various layers obstruct visibility of the layer underneath. Regions cover territories and divisions cover regions. Map Business Online provides a set of map layer editing tools in Map and Data to resolve the overlaying visibility challenges.

Focus on Regions & Divisions

Adjusting Your Territory Map’s Look and Feel

Use Map and Data’s Edit Map Properties function to edit the look and feel of the various map layers. These editing tools help the user create exactly the map view their map audience needs to see. Read more about Map and Data here.

To access these map adjustment tools hover your cursor over the Territory Map Layer and click the Edit Map Properties Button. A panel opens up and displays a series of tools that were specifically designed to support territory map editing. Within the map and data layer tools, you will find tools to:

  • Adjust the thickness and color of territory map boundaries.
  • Adjust the color fill of the territory areas. Most critical to territories, regions and divisions management is the Transparency Scroll Bar. This allows your viewers to see all hierarchical layers at once if you desire that.
  • Choose to Hide Internal Boundaries (like ZIP code areas) that show in your territory map. You may choose to leave base layers visible if they are important to your map audience.
  • Choose to color code the territory map based on demographic data or a numeric element, such as sales results included with your imported data.

Under Territory Options, Map and Data also provide the map creator with the ability to allow and display areas of territory overlap. Users typically display that overlap with a specific color choice like bright red.  Here, toward the bottom of Map and Data the user can choose an appropriate map background – or none at all.

All of these tools impact the way your map looks. And this means you are going to have to decide what look and feel best supports your business’s territory map requirements. Read about business map look and feel here. But in general:

  • Avoid obnoxious colors
  • Help boundaries to be seen
  • Make any text succinct and keep it pertinent to your map intent
  • Avoid map clutter – too many data layers can be overbearing
  • Try different color schemes
  • Ask a colleague for their perspective

Import and Display Business Data

One important aspect of sales territory maps, especially with regions and divisions, is aggregating sales data by segment. With Map Business Online, imported data should include sales by time segment. Customer data can be imported by customer address and include a column for total sales by account. These sales records or points on the map can be easily aggregated into sales totals by territory, region, and division.

Map Business Online labeling tools are also located in Map and Data. Simply click Edit Map Properties and choose the Label Tab. Here you’ll be able to fill five flexible fields under each territory or region label with your most critical data totals. You could also fill these fields with demographic data included with your subscription. Read more about map labeling here.

All told, the above-described sales territory mapping tools provide an array of visual options designed to help your sales managers better monitor and manage sales progress against goal by territory, region, and division. Use these tools to share progress with your sales team or to present results to the management team.

Are you using the Map Business Online Desktop App for MAC or PC? It’s hipper than Instagram and it comes with your subscription. Escape Web-Browser Tyranny!

Value-Added Resellers – Offer the tool to your customers as a reseller. Make money on training and consulting. Contact us with further interest in reselling Map Business Online.

Win a $20 Gift Card! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

America’s best geo mapping software.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.  Discover Map Business Online – tools for making maps by map makers.

 

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , | Leave a comment

Accessing Map Business Online Business Listings for Sales Growth

So, you manage or own regional business and you’re looking for more customers. You have a service business that caters to other local businesses by providing cleaning, plowing, or landscaping services. You’ve done well. But you want to grow. After all, you’ve hired a couple of salespeople. You need to:

  • Feed your sales team lists of prospective customers they can call
  • Provide organized customer mapping that displays current customers as well as prospects
  • Provide sales route mapping with efficient travel activity

Map Business Online may be just the thing to help expand your business. Our data mapping software provides an array of tools that can geographically organize your marketing and sales teams.  Map Business Online also provides access to business listings in your area, searchable by business name, industry, or geographic area.

Try Map Business Online Business Mapping Software for Free

We offer a free, 1-month trial, that provides a limited-feature experience with the opportunity to import and visualize your address-based customer lists, in spreadsheet format, onto a business map. The free trial includes a set of free business listing credits you can apply to any area of the USA map.

One of the first things customers try to do, when they sign up for Map Business Online, is import customer address data. Read more about importing customer data here. Customers also like to build sales territories. Map Business Online is the best sales territory mapping software. You can build three territories using the free trial. Read about setting up sales territories here.

Accessing Business Listings

The nub of your interest maybe be generating business intelligence and customer prospects by location. Consider Map Business Online business listings.

Along the Master Toolbar at the top of the application, a little more than halfway across, find the Icon Button showing a Yellow Pages Book with Binoculars. That’s the Business Listing Button.

From within this button, you will be able to find business listings by:

  • Business name
  • Industry category
  • Geography – ZIP code, City, or State or by drawing a polygon on the map

You can test any of these approaches using the Business Listings search function and the application will tell you the number or count of business listings under that category and located within your area of interest. Try it by business name:

Under Business Name, in the first blank field, type in McDonald’s. It will flash a message telling you there are 23,233 businesses with that name across the country. Now, that total includes McDonald’s restaurant, but it could include other businesses using the McDonald’s name, such as McDonalds Farm. Click Validate to engage the target business in the Business Listing search.

Now click the Count button in the lower right of the right-side panel. Once again, you will find that same count because the area you’ve specified is the whole nation.

So, let’s narrow it down.

Search Business Listings by Geography and Polygon

Click into the Geography section of Map Business Online Business Listings. Choose ZIP code. Type in 02134 and press Validate. Now click the count in the lower right. One McDonald’s in the Boston ZIP code 02134. The State geography search works the same way (use a two-letter abbreviation) as does City, which you will have to spell out with a State abbreviation referenced: Worcester, MA

The Validate and Count processes confirm the number of businesses in your area of interest under that name or industry category. There is no fee until you choose to start the buying process by clicking Next in the lower right of the Business Listings results page.

To reset the search, and get rid of the ZIP code we searched, simply click Clear All. Now you may start again.

Another way to search by geography is to create a polygon or circle on the map. Click into the section called Circle or Polygon. You can read the instructions in the dialogue box.

  • Close the business listings dialogue and return to the Master Toolbar
  • Select Search Tools to the right of the Business Listing Button
  • Now select Circle or Polygon tool and draw your area of interest on the map
  • In the Mini-Toolbar next to the map object click the Business Listings button (that Yellow Pages book icon again)

Your Business Listing dialogue has reappeared, but this time it notes the Polygon or Circle you just drew, as the search area. Type in McDonald’s again to see how many businesses, with that name, are located in your area of interest.

At this point in the process, you could buy those listings by clicking Next  in the lower right.  But let’s keep searching for business listings.

Search by Industry Using NAICS Code

Searching business listings by industry type mean you can isolate business listings into sensible categories like dentist offices vs. dental associations or dental equipment suppliers. There are thousands of categories of businesses. So, having a resource to narrow down that search is important.

Fortunately, the National Association of Industry Classifications (NAICS) handles this for us. SIC codes were an earlier and similar categorization of industries. Either classification scheme is usable in Map Business Online.

To search by Industry, you will need to go to NAICS to search for the categories of business listing industries you want to pull. Go here and look up some of the industry types you’re interested in – https://www.naics.com/naics-search-results/ Get the codes and bring those 6 digit codes back to Map Business Online for a search. Examples:

  • Machine Shop – 332710
  • Animal Protection – 115210
  • Furniture Stores – 442110

Once you’ve found a category you think will work for your market, jot down the codes or copy the code, open the Map Business Online Business Listings search, select Industry and paste in your category code. Click Validate and Count to see how many of those records are in your area of interest.

Once you decide to purchase a set of business listings, click Next. The tool will report how many listings you are purchasing, how many current credits you have, and how many will be left after this transaction. Each credit has a base value of $0.15. Purchase pricing breaks at 5,000 units, down to $0.10 each.

Business Listing Points on the Map

After purchasing your Map Business Online business listings, your set of listings will display on the map as points. You are free to color code or symbolize these records as you would any other dataset in Map Business Online. You’ll also have a Data Window view with data details. Feel free to export the data out for use outside the application.

Business Intelligence from Business Listings

Map Business Online mapping software can be viewed as map-based business intelligence. Business listing data secured through Map Business Online includes information about each business:

  • The critical contacts at each location with contact information
  • Employee counts
  • Rough sales estimates
  • Branch locations

This information coupled with business mapping capabilities lends a vast amount of business intelligence for your company to apply to market analysis, competitor analysis, expansion planning, and strategic planning.

For example, a retail chain competitor imported into Map Business Online gives the map viewer the geographic extent of the competitor branches. The map viewer can get a sense of business size and branch location placement. By considering this information along with demographic data, existing customer and resource location data, a business manager has a pretty good sense of their market position. For a few more critical details, call a few contacts from your downloaded business listings. Pretend you’re Ed McMann.

“This is Ed McMann from Publisher’s Clearing House. What is your best selling product.? What?  Anything goes now-a-days, right?

OK. So celebrity impersonations may not be your thing. Try collecting business intelligence and prospects through Map Business Online business listings, and find out how much more you’ll learn about your marketplace.

Are you using the Map Business Online Desktop App for MAC or PC? It’s hipper than Instagram and it comes with your subscription. Escape Web-Browser Tyranny!

Value-Added Resellers – Offer the tool to your customers as a reseller. Make money on training and consulting. Contact us with further interest in reselling Map Business Online.

Win a $20 Gift Card! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

America’s best geo mapping software.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.  Discover Map Business Online – tools for making maps by map makers.

 

 

 

 

 

 

 

Posted in Business Mapping Software blog post, How to instruction, Sales and marketing | Tagged , , | Leave a comment

A New List of Handy Tips

Every so often I like to write about common questions that come up while tech supporting Map Business Online. Perhaps this list could save all of us a phone call or chat or two. So below is a list of common hiccups and fixes that occur among Map Business Online users. The most common reported issues seem to shift over time while some reoccurring issues remain like confusion over Point ZIP codes.

Where’s my legend?

Map Legend’s help your business map viewer understand your map. Map Legend on/off and editing controls are located in Map & Data – Edit Map Properties. You’ll see the controls in the lower section of the first panel you land on. Be sure to check the box for Show Map Legend, and the then Update Map Legend. Also, check behind the Map &
Data box for your legend. Yup. That happens.

One more thing to check is your Web Browser. If you are using Map Business Online through a web browser, as opposed to the free App for Windows or Macs, you need to set the browser Zoom level to zero. It should not be zoomed in or out. So if you see the setting at -90% or +110%, adjust that web browser zoom to 0%.

Remember to use Map & Data to adjust your map’s look and feel. By hovering over any map layer you can change border line color and thickness, fill controls for color, transparency, and on/off, label sizes and colors, and many other settings for your map.  Map & Data provides controls for imported data layers too such as data formatting (phone number vs. numeric), point callouts, and symbol sizes and colors.

Your Team Administrator Left the Company

If your Map Business Online team admin is leaving the company or the department, you may need to change administrative control of Map Business Online.  Try to do it before they leave. Have them use the Account link to associate the subscription with a new email address. That is the easy way.

Please remember, the person who takes over any Team accounts will very likely lose their own maps. If you want the new admin to maintain access to maps, email us. If the current admin has already left the company and access to their email address is not possible, email us. Due to privacy restraints, we must be very cautious about administrator changes. We’ll get you there, but we’ll need to talk about your map requirements and get your company approvals to make changes

I Can’t Find My ZIP Code

I write about this a lot, because users panic about missing ZIP codes a lot. It turns out that ZIP codes are more complicated then we were all led to believe as kids. Your ZIP codes are there, you just need to understand how point and boundary ZIP codes are displayed and used within Map Business Online. Read more here.

I Can’t Edit My Sales Territories

Territory editing in Map Business Online is pretty straight forward and fast. Select a ZIP code or county with your cursor, choose the Puzzle Piece Button on the Mini-toolbar and Edit away. Most often an inability to edit territories is a result of using the Filter Data on Map function to isolate a territory. The business map user probably got interrupted or didn’t turn off the filter, which turns off editing. Go to Map & Data and hover your cursor over the Territory Layer. Click Edit Map Properties. In the first panel notice the Filter Data on Map check box. You will probably find the Filter Data box checked on – uncheck it. If it’s not checked here, check the other Map Layers to see if ZIP codes or Counties were filtered in the same way.

Complex Territory Heirarchies

The Map Business Online Website is Down

It’s possible, but rare. Although we did experience an issue last month, it does not occur often. Other issues that could stop Map Business Online from working include ISP issues. Sometimes local Internet providers have problems. Your business’s IT department may be doing some WiFi work or adjusting Firewall controls.  Please double check with IT depts. in case they are changing things or installing a new doohickey.

My Maps are Gone!

Sometimes first-time users save a map and then can’t find it. Generally, if you been using the same machine, Map Business Online will remember your map view when you log-in again. But that’s a cached image in your web browser not a saved map. Be sure to click the Save Map button (Floppy Disc Icon) on the Master Toolbar, to save a map. To access saved maps, click the Green File Folder button on the left side of the master toolbar. That is your stored map library.

And when you save your map, pay attention to the save map dialogue. You should consider saving you map in the  My Template Folder, as opposed to the My Maps folder. The My Template folder is the place to store maps you do not want to lose by having the file name changes, or the map inadvertently deleted. Try this process for important maps:

  1. Name and Save as a My Template Map
  2. When required for more work or sharing, open the My Template map and save it with a new name in the My Maps folder
  3. Edit as required and resave in My Maps

In this way, your master territory maps, or critical business maps are protected.

My Account is Blocked

Relax, it will reset shortly. Give it about 15 minutes or email us and during business houses we can reset it right away. While you wait, review that password and make sure Cap Locks is not set to on.

I Can’t See through the ZIP Code Layer to the Map Background

Map Business Online lets the user check map layers like ZIP codes and states, on and off in the Map and Data box. All layers are initially set to opaque – you can’t see through them. Simply hover your mouse over the Map and Data map layer in question and click the Edit Map Properties Button. Let’s imagine it is the ZIP code layer. In that first panel you will find map look and feel controls such as:

  • Border color and thickness
  • Fill color
  • A fill transparency scroll bar – move this bar to the right to expose the map background
  • Other cool stuff

Contacting Map Business Online

If you require assistance there are multiple ways to reach us:

Quick questions about the product, purchasing Map Business Online, or simple technical question can be handled through our Chat system. You’ll find the lime green icon in the lower right of the website. Take it for a spin.

Lastly, here’s a link to our most helpful and most watched tutorial videos.

More complex questions may require email support. Click the Contact button and choose your pathway in:

  • Ask a question, provide feedback
  • Request a web demo
  • Complain or threaten

You can also call the 800 number 800-425-9035.

Win a $20 Gift Card! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

America’s best geo mapping software.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.  Discover Map Business Online – tools for making maps, made by map makers.

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A Word About ZIP Codes – ZIP5, ZIP3, ZCTA, and Points

Map Business Online includes a map layer of ZIP5 codes for spatial reference to ZIP code boundaries.  US Postal Service (USPS) ZIP code boundaries are used as the basis for territory construction.  By applying map layers like ZIP5 codes, states and counties as the basis for territory construction Map Business Online is able to incorporate data into territory analysis views. Data that might include demographic categories or user imported data.

Map Business Online also includes access to ZIP3 or 3 digit ZIP codes through the Add Map Layer button. This does require a full-year subscription.  3 digit ZIP codes represent larger areas around the nation.  A 3 digit ZIP code is simply the first three digits of a 5 digit ZIP code. So for Massachusetts, the 3-digit ZIP code numbers would include 021 and 019. The 5 digit ZIP code where I grew up was 01966.

3 Digit ZIP Codes

First time Map Business Online users will note that the ZIP code layer delivered with a new subscription uses the ZCTA ZIP codes from the US Census Bureau. ZCTA stands for ZIP Code Tabulation Area. A business mapping user can change the ZCTA layer to the USPS standard ZIP5 Code layer by clicking the Edit Properties Gear in the Map & Data toolbar. Choose the ZIP Code tab and the Drop Down to USPS ZIP Codes With Fillers. CTA ZIP codes may provide more accurate estimates for certain Census categories.

I recommend selecting the ZIP5 codes with fillers because this ZIP5 code map layer option will automatically accommodate national parks and other areas where ZIP5 codes do not exist. This avoids lots of territory holes, especially out west. So if you notice your territories have white spaces in them, the fill isn’t consistent, it is probably from lack of fillers. Remember, if you do change to ZIP5 codes with Fillers the fix is not retroactive. You will have to reconstruct territories to fix the holes.

ZCTA ZIP code and USPS ZIP5 code boundaries generally reflect the same boundaries.  But there can be some differences. ZCTA is a Census Bureau version of ZIP codes used for tabulating Census collected data. ZCTA ZIPs are more closely aligned with Census block areas, where the USPS postal codes are more focused on mail delivery and other USPS concerns.  ZCTA ZIPs are designed to focus on populated areas. Rural areas may not have associated ZCTA ZIP codes. Read more about ZCTA ZIP codes here.

Map Business Online includes ZCTA Census based ZIP codes at first because these are freely available from the Census Bureau, making them appropriate for use with our free 1-month trial of the product.

ZIP5 codes are generally attributed to the US Postal Service. USPS ZIP codes in Map Business Online map layers are boundary ZIP codes.  Map Business Online boundary ZIP codes are used to create territories and areas of interest. A radius search of a ZIP code layer returns a collection of boundary ZIP codes for export.

Point ZIP5 codes are large USPS mail stops for big facilities like military installations, hospitals, assisted living centers, or sky scrapers.  The USPS ZIP Code list includes 33,238 boundary ZIP codes and 7,785 point ZIP codes. A complete list of Boundary and Point ZIP codes is available in the Map Business Online Public Data from the Server, accessed through the Plot Data button on the master toolbar. Read more about Boundary and Point ZIPs.

While all of this ZIP code information may feel a little overwhelming, please keep in mind that ZIP codes are a man-made orgnization tool to help deliver the mail efficiently. ZTCA’s are a twist on that tool to help the Census Bureau compile data, and boundary and point ZIP codes are simply differentiating areas and large buildings.  With all that in mind, go build yourself a ZIP code map.

Point ZIP Codes over Boundary ZIP Codes

 

 

 

 

 

 

 

 

Value-Added Resellers – Offer the tool to your customers as a reseller. Make money on training and consulting. Contact us with further interest in reselling Map Business Online.

Win a $20 Gift Card! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

America’s best geo mapping software.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.  Discover Map Business Online – tools for making maps by map makers.

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How Do I Search Data By Territory?

How Do I Search Data by Selected Territories? That’s a great question for a Map Business Online user to ask.  Did you realize there is a button on the Data Window toolbar called Search Data by Selected Territories?  Well, there is. It is a Bright Yellow Puzzle Piece – See my carefully highlighted picture just below.

The Search Data Button in the Data Window

That innocuous little button does a variety of things, but is especially useful for sales territory mapping.  Let’s explore this further.

The Data Window

The Data Window provides a datasheet view of any data layers you’ve imported; data Map Business Online provides like map layers and demographic data; and combinations of data that you have overlaid and filtered using the More Data button and the Filter button.

Read more about the More Data button.  Read more about the Filter button.

The Data Window provides its toolbar of functions along its top margin. These buttons enable a variety of capabilities. Notice the Data Drop Down selector on the far left of the Data Window toolbar. You will discover that as you drop down and select different layers, a changing array of buttons appear in Data Window toolbar.

The Data Window toolbar changes depending on the type of data you’ve selected.

Try selecting the different data layers available. Notice the shifting toolbar options. When you select an imported point layer, the Data Window toolbar functions are focused on filtering and editing point layers.  When you select a map layer, the toolbar provides tools that are focused on filtering and editing map layers. What a convenient and clever business mapping software!

http://www.mapbusinessonline.com/Solution.aspx/Excel-Maps

Querying Data by Territory

A major use of business mapping software is the ability to query a set of data based on an area on the map. That area could be an administrative district like a ZIP code, a drawn circle or polygon, or a territory. Examples of data querying requirements might be:

  • I’ve imported a list of prospects. I want to see all of the prospects within these specific counties
  • I need to find all the boundary ZIP codes in my territories
  • We need to see a list of all patients with the flu in these three ZIP codes

For this blog, we’re concerned about querying data within a Territory

For example, a new sales manager has imported all the company’s customers into a sales territory map. The manager plans on sitting down with each sales rep and to discuss their existing customer base. The map view shows a distributed set of blue dots over all the territories nationwide. To prepare for the meeting, the sales manager pulls up an isolated map view of each salesperson’s territory with the Data Window view of the rep’s associated customers.

The process in Map Business Online:

  1. In the Data Window Data Dropdown, select the imported company customer list
  2. Next, select the Yellow Puzzle Piece or Search Data by Territory button
  3. Choose the option to search inside a territory
  4. Select the territory of the next rep your meeting with
  5. Name the filtered result
  6. Export or simply use the Data Window in the meeting to view the data

The manager could also go back to the Territory view and filter to select only that territory, clicking Filter Data on the Map, to isolate and view just that territory for the meeting. Watch a video that demonstrates how to Filter Data on the Map.

Another quick solution using the Yellow Puzzle piece button is the query of all the boundary ZIP Codes. Using the Data Window Dropdown, select the ZIP5 code list, then select the Yellow Puzzle piece button. Name the result and export.  Remember, those are boundaried ZIP codes. If you want ALL ZIP codes, you will need to retrieve the latest total ZIP code list from the Plot Data Button:

  • Click Plot Data and choose the lower option – From Server
  • Drop down to the Public Data
  • Select the most recent ZIP Code (2019) list
  • Import the list – it will populate all sorts of dots on your map (you can uncheck in the Map and Data)
  • Select and Query using the Yellow Puzzle Piece as above to secure a list of every ZIP code in that particular territory or all territories

Read more about Point and Boundary ZIP Codes here.

Use the Yellow Puzzle Piece button in the Data Window for quick and easy data query and export.

Value-Added Resellers – Offer the tool to your customers as a reseller. Make money on training and consulting. Contact us with further interest in reselling Map Business Online.

Win a $20 Gift Card! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

America’s best geo mapping software.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.  Discover Map Business Online – tools for making maps by map makers.

Posted in Business Mapping Software blog post, How to instruction | Tagged , , | Leave a comment

How Do I Color Code My Business Location Data?

Another common Map Business Online Chat inquiry centers around color-coding imported address data points. Any address or Latitude/Longitude dataset imported into Map Business Online can be color-coded by symbol.  You can also color-code by map layer (ZIP code, county, Census tract).  So, by all means, add extra columns to your data for color-coding.

Your spreadsheet should include columns for Name | Address | City | ZIP code | Sales | Sales Rep | any other data you want to include. Read more about importing data here.

Business map user color-code and symbolize their imported layer for a variety of reasons which could include:

  • To differentiate location points by type of business
  • To display ranked sales by rep or account
  • To quickly identify where a field person starts their day

Color Code with Symbols

Keep in mind, in Map Business Online, when using the Color Code by Symbols button (the three colored dots), you can only color-shade your points and symbols by one theme or one column of your data. For example, you can color-code points based on Revenue 2018. But you can’t color-code by both Sales Rep and by Revenue 2018.

If you want to color-code by two or three themes or variants use the Color-code with Circles or  Put Charts on the Map options. Both are buttons on the master toolbar. See below.

That being said, you could color-code a set of imported addresses by Sales Rep and then note the Revenue 2018 in the point’s label. You could also note the revenue by state, county, or territory in those respective labels. Those revenue numbers would be totals, aggregated by jurisdiction. Map Business Online’s labeling function will sum the data for you. Each jurisdiction label, and each imported point callout has five flexible label fields for you to populate. That’s in addition to name and address data labels.  Read more about labeling here.

Most of the time you will use the Color-Code with Symbols button on the master toolbar to color code points. Map Business Online lets the user color and symbolize with a range of up to 100 colored symbols. That’s plenty. Any more than that and you’ll lose your map audience’s attention (first their eyes glaze over, then they start to drool.)

Within the color-code by symbol dialogue the business map user can:

  • Adjust coloring shades of symbols – Map Business Online even accepts HEX number id’s
  • Choose symbols from the library or import your symbols
  • Adjust color-shade range values
  • Choose from preselected coloring schemes

Best of all, it’s wicked easy to tweak. Just click the Color-Code with Symbols button again to adjust the coloring scheme to your liking. It remembers what you did.

Remember, if you want to represent three separate columns of revenue covering three years, select the Color Code with Circle or Put Charts on the Map buttons. These buttons allow you to select two or three comparative columns and adjust the data symbol intensities and chart options, creating obvious comparative visualizations for your map viewers.

Try Map Business Online Desktop Apps for Windows or Mac – Faster, Better, Cooler

Color Code Map

But wait. You could also uncheck you imported Data Layer in Map and Data and color-code map layers and territories based on imported data columns. The same rules apply, but this time your color-shading will be applied to ZIP codes, State, Counties, or Territories. Read more about Color-Shading ZIP codes etc. here.

In some business circles, the color-shading of administrative districts like ZIP codes is called heat mapping. In Map Business Online we include our Heat Mapping option, which simply plots graduated intensity colors based on numeric values in a column of your data. Use the Heat Map button on the master toolbar to try that out on your map.  This is a great way to display sales figures because it quickly shows the most intense areas of activity. And it’s a great way to wake up that drooling audience (see ‘drool’ above.)

Color-Code Map is also a way to access Demographic Data for color-shading a map layer. For instance, you could color code the ZIP code layer on a map by population levels in each county, or you could color-shade the city limits layer by medium income.

Just as with color shading by points the Color-Code Map dialogue provides controls over summation by map layer, exact color, data source, number of ranges, color applied to areas with no data, and it offers preselected color schemes.

Color-Code Map functionality is also reachable through any map layer settings gear in Map and Data. It’s nice to have multiple ways to get to the same operation across the program.

Single Symbol & Color for Imported Points

You will notice, as you import your business data the application automatically assigns a color and a symbol to your data.  You’ll see blue dots or circles at 50% presentation size on the map after import.  To adjust these points to a new color or symbol, without a creating a whole color-coding scheme, simply select the imported layer in Map and Data and click the edit settings gear – here you will find a symbol selector and a color and size adjustment tool.  You will find the same adjustment tools in the Data Window when the data layer is selected.

Same Bat function, two Bat places

Use these selectors and adjusters to tweak the point layer on the map – change from one color for all points to another color. Change the size of all points. Or choose a new symbol for all locations. But if you want to apply a full color-coding and symbol variation scheme, return to the top of this blog.

Import You’re Own Symbols

In all of the above scenarios, where the symbol library is available, you have the option to import your own small Jpeg symbols. Place your cursor in the Symbol Selector as if to select a new symbol. But instead of selecting a symbol, push the scroll bar on the right to the top. There it is – the ‘import your symbol’ function.  It’s pretty self-explanatory. Before you go further, go make or find a symbol online or at a yard sale or in the back of a magazine at the barbershop. Once you’ve got your custom symbol, go back to the scroll bar and import it.  Now it is in your library of symbols for you to access.

The import symbols process is one way to drop a logo on the map, depending on file size.

These are the straight forward approaches to color-coding and symbolizing your imported data in Map Business Online. Now let’s clean up that drool.

Value-Added Resellers – Offer the tool to your customers as a reseller. Make money on training and consulting. Contact us with further interest in reselling Map Business Online.

Win a $20 Gift Card! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

America’s best geo mapping software.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.  Discover Map Business Online – tools for making maps by map makers.

 

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I Hope This Isn’t Too Revealing

Business mapping software and GIS tools transform location-based business data into new perspectives on business issues. These new views of your business data are used to confirm suspected trends in business, or they may reveal something completely unexpected.  “My heavens,” said Granny, “Business maps are so very revealing.”

Examples of what business maps reveal to the Map Business Online customers who subscribe to them include:

ZIP codes with High Populations Expose Inadequate Sales Coverage – Sales territory alignment and sales coverage areas are common applications of business mapping software.  Demographic ZIP code maps, while less common, are created regularly. Combining these layers, perhaps with an overlay of the locations where salespeople start their day, can be revelatory. Look for areas with high population counts. The map view can be a simple ZIP code heat map based on population. Make a note of all high population ZIPs that do not have a salesperson starting their day within 20 miles of that ZIP code center point (radius distances will vary based on business type.)

Insurance organizations often match agent or adjuster density with population density. Retail and restaurant chains also consider population densities when expanding.  Matching sales coverages to demographic statistics are so revealing, it’s absolutely shocking.

The Top Five Most Lucrative Cities for Expansion – Market analysis can feel overwhelming. The opportunity to expand your business is a great problem to face. But you are busy managing your unique business, not the business of market analysis. How can you get it all done?  The good news is that business mapping software can easily reveal your best markets for expansion if you provide your critical business metrics.

Armed with your best performing ZIP codes and a general sense of who your ideal customer is, business mapping software can generate a ZIP code profile of your business. This analysis might include a demographic breakdown of your typical customer and the rough size of your best performing service area. You know this. City income levels by age and sex are often a crucial demographic for consumer businesses, as are population statistics. Presented with the ten most lucrative urban or rural options, you and your team can think through which of these cities is your best expansion option based on additional factors related to your specific business  – like the job market, city climate, childcare resources, and crime statistics.

Armed with your everyday understanding of your business, business maps can be daringly revealing.

Try Map Business Online Desktop Apps for Windows or Mac – Faster, Better, Cooler

Sales Territories are Defined by Critical Business Elements – Sales territories are often created and assigned based on legacy sales dollars per region, demographic income statistics, or population levels. These are classic applications of Map Business Online. But sales realities don’t remain static after the first territories are posted. Over time markets change, while industries rise and fall. By regularly reviewing the sales territory structure with respect to sales trends, savvy sales managers can tweak account assignments and coverage areas to address changing markets. These reviews need only take place once or twice a year, but online business mapping makes this analysis fast and painless.

Sales territory maps should consider emerging industry opportunities.  Are all salespeople calling on alternative energy and biotech companies? If not, why? Does any single customer organization constitute more than 25% of a salesperson’s total revenue stream? (allowable percentage may vary.) Why?  These are questions that business maps can help expose and answer.

Reviewing your sales territory structure on a regular basis is revealing, rewarding, and comforting.

A Single Salesperson’s Territory – The humble traveling salesperson. To the traveling salesperson, the sales territory map is a Godsend. An affordable solution with optimized vehicle routing, many road warriors use Map Business Online to manage their sales routes. The salesperson’s customer views are just as critical. Some with basic requirements including just a few hundred customers and prospects might even use the tool as a CRM. Their sales map represents their world. They take notes on accounts and plan their visits, all within Map Business Online. A revelation here might be the fact that they haven’t called on an account in several sales cycles. Regularly color-coding customer locations by the date of last sales call will provide an informative map view for the salesperson on the go.

Other Map Business Online map views helpful to sales associates include:

  • Business listings from specific NAICS industry categories by coverage area
  • A map view of lost accounts for occasional follow-up
  • A map layer of all coffee shops and diners with WiFi

Salespeople’s maps leave little to the imagination.

Manhattan Home Care Clinician Territories – We all know New York is unlike anywhere else on Earth. Well, that fact impacts home care clinicians too. Map Business Online territories arranged by Census tracts are used to accommodate high population areas around Manhattan and other densely populated urban areas. Typically, ZIP codes are applied, but in New York, a ZIP code could include a half a million people. A switch to Census tracts, as a base map layer, allows the healthcare map-user to focus in on smaller city segments.

Census Tract Map Layer in Use

Home care scheduling can be an overwhelming task to manage. I’ve spent time with a home care agency scheduling team. So many aspects of home care appointment management are subject to change at any moment:

  • Patient status – sudden hospitalizations or just not feeling well
  • Homecare agency overloads or staff shortages (think the Flu)
  • Traffic issues
  • Weather emergencies
  • Patient deaths
  • They forgot their appointment
  • Car trouble

And any of these sorts of issues will throw off appointment scheduling balance leading to more delays and cancelations. I was horrified to realize how difficult homecare scheduling really is.

Digital map views with patient and clinician overlays can institute organization over a chaotic environment.  Start of day staff visualizations helps schedulers view options when things get crazy. Territory assignments based on realistic driving time estimates, and peak traffic time-of-day assessments, help to guide decision making and ease scheduling nightmares.  They don’t all go away at once, but things can be managed more effectively using business maps.

And homecare scheduling with maps isn’t for everyone. But you may find within your organization a person who loves maps and also understands scheduling. Mash those two facts together and watch your system improve. Reveal that map geek and leverage their spatial skills towards business problems.

No matter what they are wearing, maps can never be too revealing.

Value-Added Resellers – Offer the tool to your customers as a reseller. Make money on training and consulting. Contact us with further interest in reselling Map Business Online.

Win a $20 Gift Card! Refer a business associate to Map Business Online in exchange for a $20 Amazon Gift Card!

America’s best geo mapping software.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.  Discover Map Business Online – tools for making maps by map makers.

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , | Leave a comment