Why Do Large Enterprises Invest in Business Mapping Software?

Why would a large enterprise business like a bank, an insurance business,  a manufacturing concern, or a medical center consider purchasing business mapping software like MapBusinessOnline?

There are many reasons why large companies choose to purchase online mapping software, such as MapBusinessOnline, a secure, cloud-based map visualization tool.  Read more about business mapping software here.

Sales Territory Mapping

The most common reason business mapping companies come to MapBusinessOnline is for sales territory mapping.  A big company generally has an established level of territory mapping when they come to us. But those territories may be nebulous, filled with legacy account responsibilities, or just in need of updating.  The business may have morphed into something new, and territory design may need to shift from State-based territory alignment layers to ZIP-code or county alignment layers.

We still get a boatload of inquiries from enterprises whose sales territories date back to Microsoft MapPoint – a tool so old it’s got hair on it. Many ex-MapPoint users seek a replacement for this obsolete software. Expect some higher price points but more advanced functionality when you move on. (Unless you tapped into MapPoint’s fleet tracking capability, in which case you should expect to pay at least $10,000 more than MapPoint. Just saying.)

MapBusinessOnline – Sales Territories for Big Business

Sales territory mapping capabilities in MapBusinessOnline cover a wide variety of standard and advanced business requirements, including:

  • Addressing overlapping sales territory exposure.
  • Sales territory hierarchies (requires  MapBusinessOnline Pro version.)
  • Export monthly, quarterly, or annual sales results by ZIP code and territory.
  • Color-code territories by sales activity, demographic characteristics, or other numeric values.
  • Demographic and market analysis views of territories for expansion planning.
  • Franchise sales territory development and tracking.

These are just a few of the ways big and small enterprises apply territory maps.

An Insurance Mapping Project

Strategic Planning Maps

Big business executives spend a lot of time getting all strategic. That’s a significant aspect of their jobs. But to ensure their strategic vision is as forward-thinking and innovative as possible, they must consider a geographic analysis of their business, where it makes sense.

So, where does business mapping provide the best support for strategic planning? I’m glad you asked.

Generally, strategic planning is about growth. How fast can we grow, and can we financially support the expansion?  Business maps provide answers that enable faster growth:

  • Business Maps Expose Opportunities – Map-based or location-based market analysis can establish where a business is doing well and extrapolate that success to undeveloped sections of the country that present similar demographics.
  • Finding Gaps in Sales Coverage – Business maps displaying customer locations, color-coded by sales activity, can reveal gaps in account ownership and sales coverages. One insurance company dedicates a whole business map to exposing gaps in sales coverage.
  • Merger Maps – Acquisition planning for large mergers, such as hospital system’s mergers, requires an understanding of where potential acquisition targets exist.  Visualizations with firmographics of facility concentrations and competitor placements are prerequisites for merger decision-making.
  • Associate Mapping – Where do all our employees reside or start their day? This question has recently become much more interesting as the Work-from-Home workplace became the norm, post-pandemic. A business map quickly displays these locations and can be tweaked to present an employee location map from various perspectives:
    • Employee concentrations.
    • Employee access to high-speed Internet.
    • Employee proximity to health care services.

Maps Add Unique Perspectives to Strategic Planning

Risks and Liabilities

Any decent SWOT analysis is going to include a section on risks and liabilities. As businesses plan, they must consider known obstacles to growth and potential disasters that could impact a workforce, a supply chain, or a communication network.

This writer would like to believe that, as a nation, we’ve learned a thing or two about disaster preparation over the last 18 months. But then again, I don’t want to go out on a limb.

Risks and liabilities come in many flavors. A simple asset address or latitude/longitude map provides an essential reality check on where company investments are physically located:

  • How many buildings exist in coastal areas at risk of hurricane or extensive winter storm damage?
  • What communication networks does the company depend on for phone and computer services (inbound and outbound), and what impact would inclement weather have on those telecom assets?
  • Are call center resources adequately redundant and located far enough apart to provide overlapping support during power outages or pandemics?
  • Does the company have a high-speed internet work-from-home infrastructure covering 85% of the workforce?
  • Are critical business resources at risk of weather, war, pandemic, flood, or fire impact?

Utility companies monitor risks like the list above regularly. Other industries must also assess risks and their impact on their constituents, customers, and the bottom line.

The pandemic of 2020/21 has severely impacted critical aspects of all kinds of businesses, many of which have location components that managers can view on a map:

  • Supply chain impacts – Where are business-related bottlenecks occurring, and how can we help unblock them?
  • Labor shortages – Which cites report an available workforce within commute distances of our offices?
  • Where are the nursing shortages? Rank and visualize city limits by the percentage of vaccinated RN’s

We don’t claim to have answers for all the complex, post-pandemic issues US businesses face today. But I believe location-based analysis can assist in preparation for disaster and help identify where business challenges are most likely to occur. Business maps expose potential flare points and suggest mitigation pathways.

Security and Software Access

MapBusinessOnline is a cloud-based service. Large enterprises will want to ensure that their associates’ subscriptions to business mapping software in the cloud are safe and secure. At MapBusinessOnline, security and consistent access to maps and analysis are our primary concerns.

We subscribe to Www.Veracode.com for regular software penetration testing and security reviews. MapBusinessOnline is cloud-hosted by Microsoft Azure and includes all the security protocols Microsoft provides through hosted services.

SingleSignOn (SSO) access to MapBusinessOnline is available, making it easy for many end-users to safely and quickly sign-on. Ask a technical support representative to connect with your IT Group to set these access protocols up.

MapBusinessOnline privacy rules and login protocols protect your users and your business maps from outside access. Please don’t ask us to access your maps because we cannot. Your business maps are protected. Only your users can view and edit the maps they create.

So, there are lots of reasons why large businesses would invest in geographic mapping software like MapBusinessOnline. Not to mention the myriad of maps useful to business analysis in general:

The list goes on, like the beat. Rapidly expanding large enterprises need to add location analysis to their business processes for that geospatial perspective their competitors may already be viewing.

_______________________________________________

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and then download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows’ Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra, or g2crowd.

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Supplementary Mapping Features Within MapBusinessOnline

In addition to business mapping core graphic and data tools, MapBusinessOnline includes a set of supplementary features that add tremendous value to both MapBusinessOnline Standard and Pro versions.

Managing Sales Territories Using MapBusinessOnline

We tend to talk about creating sales territories, color-coding imported customer locations, and finding more hot breweries to visit. (Maine is, after all, arguably the brewery capital of the USA.) Here are some additional MapBusinessOnline features included in our business mapping software that you may not be aware of.

USA School Systems Data – Not for everybody? Sure, but if part of your job is to compile a map of public and private school systems across the USA or a region, we’ve got you covered. Located in the Dataset – > Public Data folder, users can import point layers that describe school names, addresses, number of students and teachers, and basic information about each school.

Create a business map describing school systems. These school point layers are split into four nationwide sections because they are significant. Use the point views to create school district territories by ZIP code. View school district maps as a guide for cannabis retail outlet and grow-facility placements.  (Because these new businesses shouldn’t exist next to a school.)

Calculated Data Columns – Calculated Data Columns is accessed by map layer in the Map and Data box. You’ll find this functionality in Map and Data when you click the Edit Map Layer Properties button. Scroll down to see the Calculate Data tool.

A Calculated Data Column is a basic formula. The tool allows map creators to sum or divide data columns with each other. Any Calculated Data result is available for use in  Data Window analysis and the color-coding functions of MapBusinessOnline. Examples of how to use this powerful tool include:

  • Sum numeric data columns across like demographic data categories – income by age, population by age, or related consumer expenditures.
  • Divide demographic categories by entire populations to create ratios and percentages.
  • Divide or sum columns from imported business data. Or combine imported data with demographic categories. Get creative.

Create market analysis with demographic rankings. See our customer case study example.

Search & Segment Data Across Multiple Center Points by Radius

The first option under Analysis, Search & Segment lets the business map user collect geographic segments, like ZIP codes, for a defined radius around multiple center points. You can even draw the circles around up to 200 points at one time while generating territories based on City limits, Counties, or ZIP codes.

Use this tool to determine how many records from Dataset B fall within a radius of X miles of Dataset A. Save the results as a subset list in the Data Window. Check the Filter Map View by Content box to show only those records on the map.

Search and Segment Data is powerful functionality. It will give you a taste of the power of MapBusinessOnline Pro, which can add Driving time and Driving distance analysis to the party. Read more about the difference between MapBusinessOnline Standard and Pro.

Search & Segment Multiple Points by Driving Time (Pro feature)

Business Listings

Although this service can cost a little money ($0.15 per business listing), searching and downloading business listings works similarly to importing business address records. The tool is in the middle of the Master Toolbar under Search Tools. It’s the Yellow Pages icon with the binoculars.

Search for listings by NAICS or SIC Industry Code, business name, keywords, or search geographically. Plot business data points on the map and view firmographic data in the Data Window view.

  • Create competitor maps that display all your competing stores or offices on the map.
  • Find new customers based on industry type.
  • Filter and export records for use outside the application.
  • Secure contact information by company.

Add a visual point layer of competing companies or key resource locations to business analysis maps. Generate outbound call campaign contact lists by title.

Data Window – Choose Columns and Data Filtering

Not all of us working saps is a database wizard. Excel spreadsheets are as far as we got for many of us, riding the wave of technical advancement sweeping the world since 1980 (when I entered the workplace.)

But database management tools don’t have to be SQL to be effective.  MapBusinessOnline includes several light database management tools in the Data Window. Don’t be intimidated.

In the Data Window, click the Choose Column button in the lower right. Use Choose Columns to add demographic data, calculated data columns, and imported business location data to your analysis. Move data in from the left side, and pull data out from the right side.

Now close the Choose Columns function, and return to the Data Window toolbar to explore filtering options.

With imported data or a MapBusinessOnline map layer selected in the Data Window dropdown, the map creator or map viewer can filter that data using the Filter & Search section of the Data Window toolbar.

The ‘Filter by code‘ search box lets the user input a search term to quickly filter the left-most column of data.  Search by name, number, or range of numbers.

For example, select the ZIP code layer in the data dropdown. To set a filter range, put in a ZIP code, then a dash, and the end ZIP code number.  Wicked easy.

More advanced filtering happens when the user clicks the Funnel icon to the right of the ‘Filter by code’ search box. The funnel opens a full-featured data filter tool:

  • Select MapBusinessOnline map data layers, purchased business listings, calculated data results, or imported data for filtering in the Data Window dropdown.
  • Apply modifiers such as >, <, =, ‘contains’, ‘one of’, or ‘not one of’.  Try it. You’ll see the full list of modifying options enabling a variety of filtering options.
  • Export filtered data results for use outside of MapBusinessOnline
  • Save the filtered data results as a territory or a marketing list.

A business map users could apply MapBusinessOnline data filtering to:

  • Generate subset location-based business intelligence reports.
  • Conduct market analysis on city, ZIP code, or county map layers.
  • Define ZIP code-based territories by demographic characteristics.

MapBusinessOnline includes various tools and features.  Users will discover many direct and supplemental ways to explore geographies and geographic data and solve business problems.

Thank God for business problems.  Without them, we’d all be unemployed, stuck at home watching TikTok videos.

_______________________________________________

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and then download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows’ Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra, or g2crowd

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com

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What is Business Mapping?

What is Business Mapping, anyway?

Business mapping is applying advanced location technology towards building digital visualizations and geographic models of commercial activities.

A business map is an accurate digital, geographic model of the world, or a place within the world, overlayed with business data, map objects or shapes, and text to describe a business situation.

General business users use these business mapping models to understand their business opportunities, risks, and trending positive or negative factors impacting growth. In its plug-and-play nature, business mapping breaks from Geographic Information System or GIS mapping, which offers more customizable and scientific geographic analysis and necessitates trained technicians and significant investment.

As opposed to more advanced GIS mapping tools, business mapping is accessible to the general business public in monetary commitment – the tools are affordable – and through ease-of-use – the tools are relatively easy to learn and apply quickly. Businesspeople use business maps to plan expansion – to mitigate known and unforeseen obstacles to trade.

A School District Business Map Created Using MapBusinessOnline.com

Business Mapping Software

Business mapping desktop or cloud-based software services are the software platforms developed by a half-dozen or more technology companies that offer location-based solutions, including:

Various digital map views and map layers can be combined to provide engaging and informative geographic views of business data.  Customer address lists, sales revenues by area, and product registrations by ZIP code, for example, can all be viewed against a map in a way that delivers answers to crucial business questions like:

  • What ZIP codes are responsible for the majority of sales?
  • Where do most of our customers live compared to where our product technicians start their day?
  • What region purchases the least amount of XYZ product and why?
  • What is the best performing ZIP code for our services, and where can we find untapped ZIP codes with similar demographics?
  • Based on the number of clients per 50-mile radius or 50-minute drive time, where should we seek to hire new support technicians?
  • How should we construct our franchise territories to reflect roughly balanced opportunities based on demographics?

Business maps provide business answers to questions like the ones listed above. Users of business mapping software can develop a variety of map-based business analyses that expose trends in business, trends not necessarily discoverable through spreadsheet analysis.

Health Care System Analysis Map Using MapBusinessOnline.com

A significant benefit of Business mapping software is that it provides multiple map-based views of business situations to solve business challenges. Business maps meld together a variety of graphic layers, location-based datasets, and background views to present comprehensive map views with tabular data.  These maps views include:

  • Choropleth maps – Thematic maps based on demographic data or imported business data.
  • Color-coded symbol maps – Imported location-data points color-coded by data columns.
  • Demographic Maps – Accessing a comprehensive library of demographic categories.
  • Dot density maps – Thousands of data points revealing dense clusters in certain areas.
  • Driving time and distance queries – Map analysis across a USA-wide road network, in all directions.
  • Territory maps – Maps that reflect areas of accountability for sales, service, or other work-related activities.
  • Heat maps – Maps that reveal high or low levels of numeric data-driven intensity.
  • Market Analysis Maps – Comprehensive demographic categories overlayed with imported business data for decision-making.
  • Spatial Searches – Radius and polygon data searches of user-defined areas exposing location-based data trends.
  • Territory maps – Maps that reflect areas of accountability for sales, service, or other work-related activities.
  • Vehicle route map – Map views and efficient directions for business-related travel.

These map visualizations and thematic maps combine location-based data with graphic drawing and search tools to describe or reveal business realities.

Situational Awareness

Like business mapping’s parent software, Geographic Information Systems (GIS), accessible business maps synthesize digital illustration tools, data importation capabilities, and database management systems to deliver the map creator and viewers Situational Awareness around their business system.  Situational awareness is the desired perspective of most successful businesspeople. Always remember: Bad news early beats bad news late, every time.

Every business has its business model and a set of challenges it must overcome to maintain profitability and growth. Thorough business analysis in support of sustained growth requires more than just spreadsheets and brainstorming sessions.  Business mapping ingests standard business data and presents those data subjects against map views enhanced by additional datasets, such as imported industry data. Map-based analysis results generate situational awareness for the map viewer. Maps inform business planning just as they enhance criminal analysis and military strategy.

A Crime Map Using MapBusinessOnline.com

 

 

 

 

 

 

 

 

 

 

 

 

 

Examples of business map induced situational awareness might include:

  • Identifying all competing stores within a 30 minute drive time of our five new store locations.
  • Demographic profiles of target ZIP codes showing the last five years Median Household Income trends.
  • Recent arson events by address for a small city, including an address visualization of insurance claim ownership

Horizontal Applications for Any Vertical

In addition to accessibility, business mapping tools are flexible in application, meaning all industries can benefit from location-based analysis and data visualizations. Business maps are no longer the tools of just mining and oil & gas companies.

But in the same way that geographic maps expose opportunities and obstacles for energy and mineral extraction companies, maps offer run-of-the-mill, everyday businesses crucial assessments for operational planning and strategic plan development.

Any business in any industry will find a reason to apply business mapping software to their planning and analysis processes.

A map does not just chart, it unlocks and formulates meaning; it forms bridges between here and there, between disparate ideas that we did not know were previously connected.”  – Reif Larsen.

Business mapping software presents fresh insights into many of the toughest challenges business people encounter.  And what business couldn’t use an affordable, competitive edge? Maps are nothing new, but business mapping may provide just the right new perspective to make a difference.

_______________________________________________

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and then download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows’ Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra, or g2crowd

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com

Posted in A story, Business Mapping Software blog post, Sales and marketing | Tagged , , , , | Leave a comment

How Do I Import a Location Dataset of Electric Vehicle Charging Stations?

This week, a user contacted us looking for a location dataset of all Electric Vehicle Charging Stations across North America. They thought MapBusinessOnline business listings might have this dataset.

I knew MapBusinessOnline Business Listings data did have some EV Charging records, but when I viewed the data, it was less than 2,000 points nationwide.  I knew this data was inaccurate. I suspect that NAICS and SIC Industry code databases haven’t caught up with consumer demand for EV Charging Stations. So, to Google, it was.

As it turns out, the U.S. Dept. of Energy has an alternative fuels data center. Here, I was able to locate and download a dataset of 57,420 alternative fuel service stations.

The data is geocoded by latitude/longitude, which imports sweetly into MapBusinessOnline. In the Data Window, I filtered the data by Fuel Type = ELEC and discovered that Electric Charging Stations make up 50,263 of the total number. Not bad.

To apply such a Filter in our MapBusinessOnline business mapping software:

  1. Click the Funnel icon on the Data Window toolbar.
  2. In the dialogue box, on the right, select the imported data. On the left side, set the modifier dropdown to ‘=’ and insert the fuel type column option ‘ELEC’ for electric.
  3. Click Filter in the lower right, and he results will display in the Data Window.

Filtering results are both exportable and available for territory and marketing list creation.  Read more about data filtering in MapBusinessOnline.

Now, having bothered to import this not insignificant dataset of alternative fuel stations into MapBusinessOnline, what else can we do with it?

Color-Code by Point

Color-coding data points is a fundamental and popular feature of almost all business mapping tools.  A Dot Density map view can be visually stimulating when you have upwards of 5,000 points in the map view. (Not Niagara Falls visually stimulating, but maybe Christmas sweater visually stimulating.) Color-coding by data point generates a map visualization of imported data.

The imported dataset of alternative fuel stations provides at least seven types of fuel under Fuel type. My approach is to color-code on the Fuel Type column, making the non-electric points small and the electric points appropriately visible. After all, for our stated purposes, we’re just concerned with Electric Charging Stations.

Alternative Fuel Stations Color-coded by Point

With such a point color-coding process, our map can focus on the charging stations locations.  The map creator can append additional data to five flexible label fields or Callouts associated with each point with a little more effort. Callout labels can be turned on by default, turned on incrementally by clicking a point, or viewed as pop-up labels activated by cursor hovering.

Read more about labeling here.

Present the Data as a Value in a Circle

Along the MapBusinessOnline master toolbar, under Color-Coding, is an option for ‘Circles.’ This symbolization option allows the map-maker to replace the dots or points on the map with adjustable circles that display the text value of an Excel record within the circle.

This view can be valuable if the geocoded records on display include a critical numeric value. The decision to display a circle with numeric data will probably be made based on how critical that numeric value is to the map viewer’s decision-making process.

A dense field of numeric circles can be a lot of data for the human brain to process from a business map visually. Try to make the point layer on the map easy to read for your map viewers:

  • Keep colors easy on the eyes.
  • Make the most crucial point the most important color.
  • Make sure to explain map points and numbers using text boxes, the map legend, or map layer labels.

Color-Code by ZIP Code

Another approach is to color-code the ZIP code layer by the imported EV Charging Stations. This approach allows the point layer to be turned off entirely and lets the ZIP code layer provide a quick visualization describing the number of charging stations available within a given ZIP code.

If the map viewer decides they need to have more details, they can turn the imported data layer back on and scan the details in the Data Window.

Color-shaded ZIP code maps are sometimes called heat maps. MapBusinessOnline also includes a ‘heat map’ view that converts a point layer into a colored intensity layer like a weather map showing severe storm activity.

Read more about color-coding point layers.

Turn Up the Heat Map

MapBusinessOnline heat mapping combines the clustering perspective of a dot density map with the numeric value intensity of an imported data column.  Choose the Heat Map button, select your data and your desired numeric value column within the data, and then adjust the color and intensity options as required. MapBusinessOnline makes it easy to reset the data visualization process and try different color and intensity schemes.

EV Charging Stations DC Fast Count Heat Map View

Charts and graph options are as available as data visualization tools. These Excel-like data depictions are best applied where multi-year data exists by location point. Year-over-year sales reports, or demographic trends over time, can be display for points on the map.

Whether your data is energy, retail, healthcare, or insurance-related, nearly all industries can benefit from the transformative process of visualizing your business data against a compelling map view.

_______________________________________________

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and then download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows’ Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra, or g2crowd

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com

Posted in Business Mapping Software blog post, How to instruction | Tagged , , , | Leave a comment

Let’s Add a Territory Layer to a Business Map

A few weeks ago, we built a business map from scratch – see this blog.  This week I thought we might expand on that very same business map by adding a territory layer and sharing that sales territory map with our constituents.

The first thing a territory creator needs to do before they begin mapping is to decide which map alignment layer the territory maps will use.  Will the territories be based on a ZIP code, County, or State map alignment layer?

Territory Planning

The map editor could create multiple territories, each with a different map alignment layer. Still, she cannot make a single territory using more than one map alignment layer.

For example, in MapBusinessOnline, the map creator can create a state-based territory map.  But to split a territory between two partial states, or one whole state and one section of another state, would require basing that territory on the County or ZIP code map alignment layer.

That’s a hard and fast rule in MapBusinessOnline – One map alignment layer per territory.

Keeping that rule in mind, you should be able to quickly determine which map alignment layer is best for your territory map.

In my map of brewery locations, I believe the sales opportunity for a brewery supply company is local. Therefore, I would build my brewery territory map based on ZIP codes. If I had more multi-branch brewery locations, I might consider counties as a map alignment layer. But there aren’t many breweries with multiple outlets in northern New England.

ZIP codes it is then. ZIP codes are a popular choice for sales territory maps.

Territory Maps for a Brewery Supplier

Breweries need lot’s of stuff to make beer. Our brewery supply company will offer a one-stop-shop for standard brewer supplies, which could include:

  • Grain deliveries
  • Associated ingredients
  • Keg containers and pumps
  • Bottles and cans
  • Other supplies, as required

The overall northern New England region is our brewery supplier’s theater of operations. The company’s name is One-Stop Brewery Depot.  One-Stop has three salespeople on the road. The three territories are going to be named Maine Breweries by ZIP, New Hampshire, and Vermont.

But we’re also planning to hire a body for the Boston area to test the market. So we will also set up a trail territory there covering a list of specific ZIP codes.

Remember,  we have imported a USA breweries dataset that provides the brewery location points by latitude longitude, and all those records are geolocated correctly. But the address, city, and state columns had some issues. No matter. I cleaned up the columns on the states I required for my territories.  We’ll be using those brewery locations to help define our territories.

Territory Creation by Imported File or Polygon Search

One fast way to create territories is by importing a spreadsheet. It is easy to create a spreadsheet for territory import.  As noted above, the map alignment layer is ZIP codes. For ZIP code territory, creation by import MapBusinessOnline requires two columns: Territory Name and ZIP Codes.

Let’s create an import spreadsheet for the trial sales area of Breweries around Boston. It’s a simple spreadsheet that looks like this:

ZIP Code Territory Name
01966 Boston Mass
01234 Boston Mass
02155 Boston Mass
02128 Boston Mass
02136 Boston Mass
02131 Boston Mass

With my spreadsheet saved, I click the MapBusinessOnline Create Territories button and find and import my spreadsheet.  In a few seconds, my first Boston territory is on the map.  However, I would like to fill in more ZIP codes, so I selected the Polygon Tool from the Search Tool list.

  • Create a polygon around the Boston area,
  • Choose to search the ZIP code alignment layer
  • Select Update from the Territory Edit menu and add the list to the Boston territory

The Boston territory provides a reasonable territory starting point for a Boston trial. We can adjust it again later as necessary.

Boston Trial Territory Updated for Wider ZIP Code Inclusion

After any territory is made, it’s a good idea to review the territory for corrections and tweaks:

  • Did you a get all the ZIP codes applied as expected?
  • Are the territory colors satisfactory?
  • Will adjusting transparency improve the map?
  • Does the territory name read correctly?

Read more about creating sales territories.

I created our Maine territory by filtering ZIP codes.  In Mass, Vermont, and New Hampshire, the breweries are evenly distributed across each state. Territory management can be statewide or city-focused. So, New Hampshire and Vermont are easy polygon search tool/lasso operations. Those territories are both completed in just a matter of seconds.

  • I zoom into the Vermont and New Hampshire view.
  • I turn on the State layer, uncheck fill, and darken the state boundary, to give myself a guide for the polygon lasso.
  • Select the polygon search tool and run the polygon through all the ZIP codes around the Vermont border. Bring the line back to the beginning.
  • Save the territory name as Vermont.

Do the same process for New Hampshire.

But in Maine, there are vast swaths of northern counties with no breweries to visit.  It makes sense to create territories in Maine by filtering the ZIP code list based on brewery presence.

I use the MapBusinessOnline Data Window view to filter the ZIP codes of interest for my Maine territory:

  • Select the ZIP Code layer in the upper left Data Window dropdown.
  • Click the Filter button (funnel icon) on the Data Window toolbar.
  • In the first filter operation on the left, I select the imported Breweries data and leave the operation beneath it at Count. I choose’>’ in the right-side modifier, and put the number ‘0’ in the number field. The result will show me all the ZIP codes across the USA with more than zero breweries.
  • Next, to view only Maine, I add another filter and choose the General option. I filter under General, by State and in the Modifier section on the right, I select ‘=’ with modifier ‘ME.’
  • Now the Data Window shows all the Maine ZIP codes that contain Breweries. I can now click the New button under Territories on the Data Window toolbar to create and name a Maine Breweries Territory.

Use the Filter Button to Create a Set of ZIPs & Convert Them to a Territory

Northern NE Territory Maps for One-Stop Brewery Depot

Northern NE Territory Maps for One-Stop Brewery Depot

I now have four territories created for One-Stop Brewery Depot. One for each northern New England state, and a trial territory for Boston. One salesperson manages each territory.

This business example shows how MapBusinessOnline can provide flexible territory options for just about any business. Once the territory layers are added, and the map look and feel is optimized, a manager can publicly share their map with constituents using the Share Map button – four buttons in from the left along the master Toolbar.

Shared maps for view only purposes are Publicly shared maps, as opposed to Privately shared maps which are for MapBusinessOnline subscribers only.  Free map viewers must download the Map App first. Then they can click on a shared link and view the map we created.

Further Reading:

_______________________________________________

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and then download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows’ Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra, or g2crowd

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com

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How to Export a Dataset of Cities Using MapBusinessOnline

Sometimes we take for granted an essential business mapping feature. A recent Chat request made this perfectly clear:

How do I export a list of cities within a circle or a polygon map object?

MapBusinessOnline provides online business mapping tools that make this data export operation easy to achieve. In fact, there are several easy ways to export a list of cities. MapBusinessOnline is an excellent tool for City Maps.

Export All Cities & Towns

The easiest way to export the complete list of cities is to add the City Limits layer to the map and export the list from the Data Window:

  1. Under Adding to Map on the Master Toolbar, click Map Layers.
  2. In the displayed list, select City Limits and then click Add to Map. (The Cities point layer is also available in Map Layers, but as a superficial point layer it is not helpful for data work.)
  3. You’ll now see the City Limits geographies displayed on the map. Open the Data Window on the far right of the Master Toolbar.
  4. In the Data Window selection data list dropdown in the upper left corner, drop down to the City Limits layer.
  5. With City Limits displayed in the Data Window, click the Export Button, the last button on the right on the Data Window toolbar.
  6. Save the file with a name and in a place you’ll remember. The data will open as a CSV file. CSV files can be opened from within Excel and saved as .XLS files.

As always with MapBusinessOnline map layers, you can add demographic data or imported data columns to the analysis view in the Data Window before export. Simply click the Choose Columns button in the lower right corner of the Data Window.

Read more about the Powerful Choose Columns button here.

Querying Cities with Circle or Polygon Map Objects in MapBusinessOnline

Conduct a Spatial Query & Export Results

‘Conduct a Spatial Query’ sounds intimidating, but it’s pretty easy. It’s nothing like holding a séance to speak with Uncle Bob from beyond the grave. Nothing like that.

A spatial query is simply a search for data within a defined space or map object.  Use the Search Tools to determine the Circle, Polygon, or Drive Time Polygon and then search the area for data.

  1. Create a map object using the MapBusinessOnline Search Tools’ right side option, towards the middle of the Master Toolbar. Click the dropdown and choose the Circle or Radius search option. Read more about Radius Searches here.
  2. With your search tool selected, drop a point and drag your cursor on the map to establish a circle location and size.
  3. Select the map layer (or data layer) to search for records.
  4. Now the query result will display in the Data Window. Name the query result.
  5. Export using the Export Button on the far right of the Data Window Toolbar. The data will open as a CSV file.

Or Just Query & Export the ZIP Code Map Layer

Another option, which can come in handy when working with ZIP codes, is to export a ZIP code map layer file or the map object’s ZIP code query results.

MapBusinessOnline includes a column called Place names in the ZIP code map layer. Place names are, simply put, a city or a town. If you export a list of ZIP codes from the data window, the Place names column comes along for the ride.

Working with ZIP code map layers in this fashion could be a convenient way to conduct several map-based operations:

  • Creating Sales Territories and territory planning based on ZIP Code Demographic Analysis.  Use Choose Columns in the lower right to add demographic data columns to your analysis.
  • Market Analysis – Again, use the Choose Columns button to add demographic data, business listings data, or imported data to your Data Window analysis views. Cities are particularly helpful for uncovering new markets in other sections of the nation.
  • Expansion Planning – Both ZIP code and City demographic analysis can expose new markets for expanding businesses.
  • Searching for Business Listings by City boundaries for competing businesses and sales estimates.

The Bottom Line: city data is helpful. MapBusinessOnline makes it easy for you to query, use, and export the City Map Layer data in various ways.

_______________________________________________

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and then download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows’ Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra, or g2crowd

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com

Posted in Business Mapping Software blog post, How to instruction | Tagged , , , , | Leave a comment

Let’s Create a Business Map from Scratch

Let’s build a business map from scratch, using MapBusinessOnline.

It would be a good idea for you, the potential business map creator, to have at the ready a location dataset(s) of any relevant business operations you’d like plotted on your map.

For my map example, I’m creating a business map that shows beer breweries across New England. I sourced my data from the POI Factory, a cool little website with downloadable location data. You’re welcome.

Most map creators will begin with a specific business purpose in mind. They intend is that their business map visualization will suggest solutions to problems or suggest answers to questions that have been unanswerable through other business processes. Geographic views provide new perspectives that expose trends and offer new areas for business activities.

Select a Background Map

Once you’ve opened MapBusinessOnline, with the initial map view on your screen, consider the background map you’d like to include with your map. Choose a map background layer in Map and Data – the grayish box of layers hovering over the map.  If Map and Data is missing, you’ll see a gray ‘>‘ or arrow smack dab in the middle of the far-left panel of your map.  Read more about Map and Data.

You can select a background map at any time, but I like to pick one in advance. A fresh background map helps the geographic juices start to flow. So wear a geo-bib.

Streets is the default background map.  I am partial to the National Geographic background map, which includes some interesting topography and is predominately green in color. The National Geographic background includes nicely defined state boundaries and names that do not conflict with the overall map purpose. Below are several background map examples:

Breweries Map – Streets Background

 

 

 

 

 

 

 

 

Breweries Map – National Geographic Background

 

You always have the option to select no background map at all. No background is a good option for demographic maps that do not require map orientation for the map viewer.  For my map, a map of breweries, I thought topography might come in handy. Never mind why.

I settled on the MapBusinessOnline Topographic map background, another option in Map and Data:

Topographic – Map Background

And don’t get locked into one view or another. Every map creation is different.  You can always tweak the various aspects of the map as your map nears completion.

Map Layer Selection

As a long-time business mapper, I generally have a pretty good idea of what map layers I will turn on for any business maps I create. You, as a new users of business mapping software, may want to give map layer selection some trial and error time.

Map layer control is in the Map and Data Box. It’s a checklist of map layers.  You’ll see ZIP code, County, and State layers listed, as well as the background layer discussed above.

Additional map layers are available at the click of a mouse in the Layers button under the Add to Map section of the master toolbar.  Add some map layers to the map view.  Click them on and off. Get a feel for what works and what doesn’t work.

Import and Symbolize Your Location Data

MapBusinessOnline makes it as easy as possible to import location data.  Still, importing data is a process:

  • Click the Datasets Button
  • Navigate to the data file location
  • Select the data
  • Process the import through the MapBusinessOnline import template

Follow the ‘bouncing ball’ and get your data placed on the map. Insiders call this process geo-coding. Read more about dataset imports.

Once your data is on the map, you can color-code and symbolize the map points based on columns included in the data.  I looked for more detailed brewery data, but the data I found for free had limited business data. So, I added a fake Type column to the data and color-coded the imported breweries based on that column of data.  I added classifications for the following types:

  • Tap House
  • Large
  • Regional
  • Brewpub
  • Microbrewery
  • Planning

In the biz, that’s what call classifying the data. There are lots of ways to classify data. You could classify businesses by sales values, or the number of employees. You could color-code your data based on a count per county or ZIP code. Read more about counts in MapBusinessOnline here. Decisions on color-coding imported data are based on how much value the process will add to your map. Please don’t do it for fancy colors, do it for improved map or business issue comprehension.

I wanted to visualize the data for the number of gallons of IPA sold, for example. That would have been a neat number to visualize, especially as a heat map. Unfortunately, the beer industry keeps those numbers close to the vest. Read more about Heat Maps here.

Adding Demographic Data

For my business map, I decided to add a demographic layer. I thought a city limits map layer color-coded by population might say something. It occurred that breweries placed in cities with a high percentage of 18- to 29-year-olds might do better.  So, my map now reflects that demographic.

I constructed that layer using the Calculated Data Columns function in the City Limits map layer. Calculated Data Columns are available with every map layer through the Map and Data box.  If you want to combine like data columns in a formula (sum, multiply, divide), you must set up Calculated Data Columns for the layer your targeting. Each map layer requires its only columns calculation.

In my case, I set up a new Calculation in the City Limits layer. I summed the three demographic age segments that comprise 18 to 29 year-olds in the numerator and divided them by the total population in the denominator.  I then chose Percentage as the operation for display.  You should also check your decimal point setting to keep things clean on the map view.

Next, I accessed the Calculated Data Column result from the Color-code by Boundary option under the Color Code Map section of the master toolbar. Just click the Boundary button and walk through the options. The Boundary button let me color-code the City Limits layer and describe the percentage of the population in the Map Legend. Read more about color-coding map layers here.

 

Calculated Data Column

Read more about Calculated Data Columns here.

Wrap It Up

With my map completed, I review the result and tweak as necessary.  Consider these critical business mapping concerns when completing and fine-tuning your map:

  • Is the map’s purpose achieved?
  • Is the map clear and concise to the map viewer?
  • Are colors and symbols easy on the eyes and not overwhelming to view?
  • Is the map background appropriate?
  • Did you double-check spelling and grammar on any text presentation?

Keep your business map focused and uncluttered. These suggestions apply to all business mapping, from ZIP code maps to sales territory mapping. Make it easy on the eyes of your map audience and, you will be asked to build more maps. Hey, it beats ordering office supplies.

_______________________________________________

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and then download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows’ Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra, or g2crowd

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com

 

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14 Business Maps & More from MapBusinessOnline

MapBusinessOnline provides business mapping tools for map creation. What type of map you create is up to you – the MapBusinessOnline user. Listed below are examples of common map types.

Dot Density Maps

Dot density maps display geolocated address points as small dots on the map.  Imported data with more than 1,000 records tend to cluster in urban pockets. Dot density maps show where clusters of activity occur in your theater of operation. These maps are great for customer analysis, demographic analysis, and, of course, pandemic analysis.

Dot Density Map Over Standard Streets view.

A Dot Density Map Over Satellite Imagery

 

 

 

 

Dot density maps are a great way to view business activity at a glance.  But don’t confuse dot density activity maps with Family Circus maps:

Customer Maps

Customer maps show where all customers or all customers of specific types, are located. MapBusinessOnline provides label flexibility, including the ability to color-code by type. Labels can also include important data about each customer – sales, contact info, birthdays. Because virtually every business has customers, customer maps are trendy business maps today.

Back in the early 17th century, it took Magellan years to get a map of his exploration business. But today’s digital customer maps are generated every day in a matter of minutes, and they are much more accurate. Very rarely do today’s explorers get lost on the Pacific Ocean and end up decapitated. It happens, but it’s rare.

Radius Maps

Radius maps are maps based on a circle. They call them radius maps because a circle shape on a map is constructed from the radius distance of the resultant map object. Click the Radius or Circle option and input the desired radius. Et voila! A circle appears on the map.

A Radius Map in Process in MapBusinessOnline

Once a circle is placed on the map, lots of information can be associated with that shape:

  • A map user can develop lists of customers within or outside of the circle.
  • Demographic data can be associated with the circle area.
  • Imported business data can be related to the circle. Data such as annual sales, energy consumed, or products sold.
  • The number of COVID-19 cases within the circle.
  • The number of vaccinated citizens within the circle. (Did I say that out loud? Heaven forbid.)

Concentric Circle Maps

Speaking of circles, MapBusinessOnline Standard and Pro versions both enable the creation of concentric circle maps.  Concentric circles are multiple circles of varying radii generated from the same center point. MapBusinessOnline Pro lets you create them a little more automatically, and it allows you to assign demographic data to the various circle areas as constructed.

Circles within Circles Constitute Concentric Circle Maps

Select the Summarize Demographic Data option in the MapBusinessOnline Pro set of market analysis options. Read the details on concentric circle demographic data mapping here.

Territory Mapping

I write about territory mapping all the time. MapBusinessOnline does provide easy-to-use territory and sales territory map solutions. Of course, there are many different takes on territory maps.

The most common territory map is a sales territory map. But even a sales territory map comes in different flavors:

  • Field sales map – Field Sales maps include all sales rep home locations and territories, customers, and possibly prospect accounts and resource locations. Field inspectors, technicians, and clinicians would all use the same map formation. Read more about why businesses choose MapBusinessOnline for sales territory mapping.
  • Sales planning map – Usually used by a field sales rep to route to customer locations and manage customer visits. Territories provide guidelines for areas of responsibility.
  • Franchise business map – Franchise territory maps often present open and sold territories. Usually, franchise maps are based on ZIP codes, but other map alignment layers could be applied. Demographic analysis is often used to justify markets in franchise business territory maps.
  • Regional sales territory map – Sales teams view their sales territories, rep home locations, and customers within a specified region of activity but not the whole nation.
  • National sales territory map – Same as above but at a national level. National sales territory maps encompass the whole USA. National territory maps can get quite complex. Their complexity is related to the number of sales reps, the products and services offered, and the various ways the business goes to market.
  • Hierarchical sales territory map – Hierarchies define levels of sales responsibility usually associated with tiers of sales management. Sales hierarchies often support three levels of territory management – ZIP code layer territories, regional territories, and territory divisions. Hierarchical territory maps are supported by MapBusinessOnline Pro.

Sales & Marketing Maps

In addition to field maps and territory maps, sales and marketing professionals require business maps that inform them about market potential, competitor activity, and forecasting.

Competitor Map

Understanding where competitors have opened competing stores and branches is, at times, critical to developing the correct sales plan.

A Competitor Map

 

Market Analysis Map

Market analysis maps take a hard look at existing business activity, customer locations, required resource locations, labor statistics, demographics, and other critical business elements.  By compiling all of the data into complete market analysis, a business map can then develop expansion planning maps that expose the most lucrative markets for growth across the nation based on the critical business elements.

Read about market analysis examples in our Customer Case Studies page.

Retail Market Analysis & Expansion Planning

Now, Enough About Maps!

All the above-listed business maps ingest data to present new perspectives on operations, sales, expansion possibilities, and strategic directions. A geographic perspective helps inquisitive minds figure out new approaches to follow and untilled ground to furrow.

Now enough about maps. I can write about maps all day. It’s summer. Get outside and enjoy the ongoing pandemic. It won’t be here forever, you know.

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and then download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows’ Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra, or g2crowd

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com

Posted in Business Mapping Software blog post | Tagged , , , , | Leave a comment

Everything You Always Wanted to Know About MapBusinessOnline but Were Afraid to Ask

This Blog is for new users and people considering a MapBusinessOnline Subscription.

MapBusinessOnline is a business mapping application. The tool creates customer maps, heat maps, sales territory maps, ZIP-code maps, and an array of market analysis maps.

When a MapBusinessOnline Standard subscription is purchased, the designated business mapping user has usually previously registered.  The user’s email address serves as the user name at login.  Step 1 – register.

Once registered, the user downloads the Map App, which provides the MapBusinessOnline launch button for the application. In addition to the MapBusinessOnline launch button, the Map App includes tools for Updating the application with the latest features and bug fixes.

Once MapBusinessOnline is booted up, the first-time user will be looking at a map of the USA or Canada, depending upon their subscription. Once MapBusinessOnline begins business mapping, the bootup map view will be the last map worked on.

Get Familiar with the Controls

The business map application has the Master Toolbar across the top, which contains most of the significant controls a map creator requires to build and share business maps. Read all the details about the Master Toolbar, button by button, here.

Another primary tool on the program is Map and Data. It is a Blue Box hovering over the map area with a list of map layers. Use Map and Data to control the map layers, such as states, ZIP codes, and imported data, and adjust the business map’s overall look and feel. Adjustments to each map layer start by hovering over the layer with your mouse cursor and clicking the Edit Gear.  Get all the details on Map Adjustments here and about the Map and Data box here.

Getting Around on the Map

Map navigation – use the mouse cursor to:

  • Drag the map around – click and drag.
  • Point into an area and double click to fly there.
  • Double click on the map to Zoom in (if the ZIP-code map layer is engaged, this operation can result in a ZIP-code selection)
  • Click and drag your mouse to Zoom in.
  • Use the Navigation Scrollbar in the upper righthand corner of the application screen for additional controls.
  • Zoom in and out with the scroll bar throttle or click the + and – buttons.
  • Click the USA Flag for USA view and the World button for a world view.
  • The Magnifying Glass icon is an excellent tool for zooming into key areas fast. Unclick it when done.
  • Finally, that up arrow at the bottom minimizes the scrollbar tool.
  • You’ll find additional Redo and Undo blue arrow buttons (outside of the Navigation Scrollbar) above the Adding to Map section of the Toolbar.

Start Mapping

To begin actual mapping, below is a list of commonly used map approaches and applications you can read about:

Maps for All Reasons

Business Mapping Resources

As you master MapBusinessOnline and learn how to create compelling and informative map visualizations supporting your business, you may begin looking for additional resources that can add value to your map projects. While MapBusinessOnline includes several such resources – demographic data, business listings, and aerial imagery – additional sources may be desirable. Consider these:

Tips

  • Remember to save your map work. For extra special maps you’ve put a lot of work into, critical to your business, save them as a Map Template.
  • MapBusinessOnline is a one-user-per-subscription-service. Do not share your password with others. Shared (non-team) subscriptions lead to lost map work.
  • If maps fail or you get error messages, run the Map App MapBusinessOnline Updater. The MapBusinessOnline Updater fixes most problems.
  • Avoid trying to solve all problems with one map. Build separate maps for different problems.
  • Keep you map simple, proof read, and easy-one-the-eyes.
  • For Help – Use the Help documentation. The MapBusinessOnline.com website has a Chat service we monitor during east coast business hours until 6 PM. Email works great too. There’s also a phone number (800) 425-9035

_______________________________________________

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and then download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows’ Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra, or g2crowd

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com

Posted in Business Mapping Software blog post, How to instruction | Tagged , , , , | Leave a comment

MapBusinessOnline Business Mapping Software – Justified

Perhaps you require business mapping software to complete a project, or a small map requirement at the office is just aching for a tool like MapBusinessOnline to pull it together. But you’ve got to justify the investment in mapping software to management.

The merits of completing your mapping project should stand on their own, but the value of adding MapBusinessOnline to your business’s set of software tools is exceptionally high.

“As a United States Deputy Marshall, I always imported my crime scene location data onto a MapBusinessOnline business map. The map-based perspective always gave me ideas on what the Crowder family or Dewey Crow was up to this time.” – Raylan Givens US Deputy (TV) Marshall.

MapBusinessOnline is regularly applied to a variety of business disciplines around any office, including:

  • Customer Service
  • Field Staff Management
  • Finance
  • Logistics
  • Marketing
  • Sales
  • Strategic Planning

Common industries invested in MapBusinessOnline for their location-based business challenges are:

  • Banking
  • Construction
  • Food Services
  • Franchise Business
  • Government
  • Insurance
  • Manufacturing
  • Healthcare & Dentistry
  • Public Safety
  • Retail
  • Sales & Marketing
  • Service Businesses
  • Transportation & Logistics

Logistics & Construction Applications

Businesses that are all about storage and trucking turn to MapBusinessOnline for affordable solutions to reoccurring challenges.  Affordable optimized routing and turn-by-turn directions come in handy for truck drivers seeking accurate routes that incorporate time windows. Sometimes these hauling/logistics requirements belong to national firms, and at other times more regional companies use MapBusinessOnline routing tools.  Read more about MapBusinessOnline vehicle routing here.

The warehousing industry benefits from MapBusinessOnline’s map visualization capabilities. A business map can incorporate address spreadsheets of storage locations, repeat customer drop-off points, and business-related resources.  These transportation map visualizations accurately represent business systems supporting any number of industries with unique processes requiring the scheduled movement of raw materials, finished goods, and equipment within a region.  Use MapBusinessOnline to develop your business system visualization.

Business mapping organizes transportation workflows, driving down costs, improving efficiencies, and assuring timely deliveries.  LTL companies appreciate the combination of efficient route tools with business analysis that helps them compete because maps organize reality. Always keeping in mind that reality is a mess.  Any location intelligence dataset imported into a business mapping analysis can include 64 additional columns of data beyond name and address. Data such as:

  • Date codes
  • Weights and measures
  • Work orders & Purchase orders
  • Part numbers

Likewise, the construction industry leverages business map visualizations of construction sites for materials management and critical resources. Jobsites require monitoring of materials, labor, compliance with municipal codes, and delivery commitments. Having a business map overlaid with all relevant resources at critical locations keeps projects moving and helps identify bottlenecks in the supply chain or building process.

Business mapping offers at-a-glance visualizations of a business system that are easy to comprehend while providing the ability to drill down into greater detail.

Financial Services Industry

An industry buzz phrase, often thrown around by self-appointed industry gurus, is ‘situational awareness.’  Situational awareness happens when one uses location-based tools like geographic software, GPS tracking devices, and remote cameras and sensors to understand all you can about the area around your business or a critical asset in your charge.

Banks and lending institutions are responsible for many critical assets. Business mapping software is an easy and affordable way to track assets in the field geographically.  Map-based analysis of those assets can provide peace of mind for lenders and owners of homes, businesses, and expensive field assets like vending machines, ATMs, and video dispensing POS machines.

Demographic analysis by ZIP code exposes risks and opportunities for asset managers. Home prices in some areas maybe are due to a rise in values related to COVID-19 rural versus urban living preferences. Yesterday’s back-woods ranch becomes a safe, work-from-home paradise. Lenders compete to support this unexpected and lucrative real-estate boom.

Situational awareness can be more immediate requirement, as law enforcement pros know so well. Read more here. The situation a business map is exposing may be a broader, basic municipal awareness. Recent aerial and drone imagery are used to search for homes with swimming pools, a tax revenue generator, or monitor how road projects are faring. “How many trucks were in the parking lot on Friday, Janet?”

A little less sexy, but just as important, business mapping tools allow financial pros to analyze trends in location-based data. Color-coding ZIP codes by housing values, vaccination rates, and COVID-19 fatalities exposes risks by area while guiding families making big decisions in the face of rapid change.

Sales & Marketing

We talk a lot about sales and marketing in this blog, but that’s because sales and marketing as a business function are ubiquitous and fundamental. What company doesn’t support a sales and marketing department?

MapBusinessOnline is a primary software tool for thousands of sales and marketing departments across North America. Primary use cases include:

  • Sales Territory Management
  • Map-based Market Analysis
  • Sales Planning and Routing
  • Sales Forecasting
  • Sales Goal Development and Sharing

Business mapping software provides geographic perspectives of business systems. Never underestimate the power of a map view. Maps transform spreadsheet data into a comprehensive analysis of an overall territory, complete with goals, sales totals by month, areas of overlap, and account-by-account critical data. Leverage your sales territory map visualization into a comprehensive analysis of sales activity for the year.

Achieve powerful and inciteful assessments of your business through the power of location-based analysis:

  • Business listings search
  • Competitor maps
  • Customer Map
  • Demographic analysis
  • Dot density maps
  • Heat maps
  • Sales territory maps
  • ZIP-code maps

MapBusinessOnline Used to Create a Customer Map

Justified

MapBusinessOnline is your jumping-off point for a fuller perspective of your business systems, regardless of the discipline or the industry. Applications for business mapping are so horizontal, justification for the expense practically writes itself. Compared to other sales, marketing, and operational software expenses, business mapping software is a bargain.

Ask your boss, “Is it worth $500 to get a detailed visualization of your entire business system?”  If the answer is, “No,” then it may be time for a new boss.

When your business discovers a need for a map that supports a business process, realize that your immediate map requirement is just the beginning. Business mapping opens up a world of new perspectives and penetrations that drive a business forward through situational awareness and comparative insights.  Justification of business mapping starts the first time you realize a map would help.

_______________________________________________

Find out why over 25,000 business users log into www.MapBusinessOnline.com for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and then download the Map App from the website – https://www.mapbusinessonline.com/App-Download.aspx.

After installing the Map App, the MapBusinessOnline launch button will be in the Windows’ Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

Please read customer reviews or review us at Capterra, or g2crowd

Contact: Geoffrey Ives geoffives@spatialteq.com or Jason Henderson jhenderson@spatialteq.com

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , , | Leave a comment