Like a circle in a circle, like a wheel within a wheel… The Thomas Crown Affair understood business mapping and concentric circle maps. Well, at least the theme song did. And I preferred the Steve McQueen, Faye Dunaway version. A concentric circle map is a map with a series of circles of varying radii all based on the same center point. Grammerly is going to torture me for opening with this paragraph.
A business map describes your business or aspects of your business in relation to an accurate map of the world. It could reflect a sales territory, an enterprise strategic plan, or an emergency buffer zone. Your map could be a drive time area with demographic estimates of how many people may be attending the school fair next week or a block-by-block political polling campaign. In the same way that a MapQuest map might describe your vacation plans, a business map describes your organization’s business.
A common and basic type of business map is the radius map. Although junior high geometry defined radius as the line segments from a circle or sphere’s center to its perimeter, in business mapping a radius map is simply a map with circle map objects layered upon it.
A radius map is useful for gather information about an area defined by the circle. The drawn map object, in addition to visually depicting an area of the earth, defines a specific confined area in the form of a color shaded and outlined circle. That shape can be used to search or segment imported data or application data layers.
In Map Business Online users can access radius draw tools in two locations along the master toolbar. Both radius buttons are located to the right of the Clear Color Coding button, just right of center. Use the first drop down to search for data more directly. Use the further right draw tool option to simply draw circles on the map for reference – you can always use the Binocular button to search a drawn object after creating it.
To search for data, select the left side Draw a Circle option. Upon mouse hover the button reads, “Search Data in Circle.” Click to activate the button which will now display a Green selected status. (If you do not have imported data to search for this search option will alert you because it wants to look for data.) Drop a point anywhere on the map. A dialog pops up asking you to define the radius distance of the circle you’re about to draw. Change the number to match your desired radius and hit return. Your business map now has a circle on it.
All imported data layers will now be displayed as options for a data search. Choose one data layer to search, name it and save the result. The Data Window will pop open showing your result. Export the data in CSV file format by clicking the far-right button on the Data Window toolbar. At this time only one data layer at a time is searchable.
Looking at the drawn circle, you will note a small toolbar located close by. This mini-toolbar provides tools for editing, zooming to, deleting or adding data to your circle. You will note:
- Binoculars Icon – look for more data in your circle
- Summary Button – Quickly create a demographic analysis for export based on your circle. This is a handy tool for fast market analysis
- Zoom Button – Zoom the map view the circle map object
- Edit Gear – Adjust circle fill color, line thickness and color, change data order, transparency
- Delete Button – Delete and start over
This time use the Draw Circle on Map Button to the right, by clicking the drop down options. Typically, an ABC icon (Add Text to Map) fills the button, but it could also be the icon that represents the last Draw Tool applied. Click the Draw Circle option. Once again click anywhere on the map and add your circle.
Concentric circles are one or more circles layered on top of another circle with varying radii (the plural of radius, don’t you know) but using the same center point.
You can accomplish this in several ways. Draw your circle as noted above. When done, click the Circle tool again and drop a point right on top of the last center point. Choose a different radius. Now you have two circles on top of the same center point. You are a now officially concentric circle user.
Another way you can approach the concentric circle operation is to begin by entering an address in the address bar. Try it. Above the master tool bar, left side, enter 80 Main St, Albany, NY. Pres the Binocular icon. Your map will zoom to that address. You’ll notice a mini tool bar under your placed map point. To create a circle, click the Circle Icon. Adjust your radius distance and press return.
In this case, to create a concentric circle of varying radii, click the map pin to get the tool bar to reappear. Now press the Circle icon again and adjust and repeat as necessary. More concentric circles.
Business map users use concentric circles to define gradually increasing areas of coverage for:
- Defining territory responsibility
- Communicate delivery fees by zone
- Store locations & coverage areas
Congrats on your new membership in the concentric circle club. We’ll bill you later. Right now the gang has a Hula-Hoops of Varying Size party to attend.
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Contact: Geoffrey Ives firstname.lastname@example.org or Jason Henderson email@example.com (800) 425-9035, (207) 939-6866