SpatialTEQ Releases MapBusinessOnline.com 4.2 – Census Tracts, MSAs, Zip 3s, and Canadian Territory Mapping for Sales & Marketing Pros

 

 

NEWBURYPORT, MA (April 16, 2014) — Map Publisher SpatialTEQ Inc. today announced the release of MapBusinessOnline.com 4.2 – affordable sales, marketing and business planning tools for organizations in the USA, Canada, and the UK. Map Business Online 4.2, expands Map Business Online’s affordable cloud-based sales territory mapping solution to include Canada, while offering an extensive list of geospatial features dedicated to enhancing sales and marketing work flows.

Map Business Online 4.2 addresses a variety of user feature requests including expanded sales territory management tools and administrative district controls for Canada. Map Business Online 4.2 offers a full Canadian subscription complete with provincial, county, and FSA map layers. Users of MapBusinessOnline.com Canada will be able to create and manage sales territories, generate radius or polygon postal code maps, and access Statistics Canada demographic data while benefiting from existing Map Business Online features.

With the 4.2 release Map Business Online now offers a dedicated Market Analysis Tool with options for querying distances to multiple store locations, calculating customer records located within a radius of multiple store locations, and estimating the sales potential by store location. This powerful Market Analysis Tool adds automation to Map Business Online’s existing concentric circle market analysis.

Map Business Online 4.2 includes the ability to conduct mass updates to specific columns of previously imported data, avoiding the need to re-import user data. Color coding and symbology settings will be preserved through the update process. An Application Programming Interface (API) that supports data updates will be available upon request and for an additional service fee.

With Map Business Online 4.2 USA users will have access to more map data layers including MSAs – Metropolitan Statistical Areas, Census Tracts, Zip3 (3 Digit zip code areas), and city boundary limits. Matching demographic data will be available for these additional map layer segments expanding the users ability to create demographic maps and census tract maps.

With this release Map Business Online will offer classic Heat Map views of imported datasets. Heat maps match data values with color gradations to display hot spots on the map. Additional color coding effects have been added including more labeling and color shading options for color codes by circles. Color coding by area now supports up to 100 shades and the setting of custom shades. Chart symbolization now includes column charts and has been expanded to support up to six data columns. Color code by symbol will allow up to 56 ranges and will support the creation of custom ranges and unique ID’s.

Additional business mapping software features include support for copying symbology color code ranges, color coding upon data import, and enhanced map layer label options.

About Map Business Online
Brought to you by the creators of BusinessMAP, www.MapBusinessOnline.com has been providing sales & marketing professionals with affordable and intuitive solutions to geographic challenges since 2010. Create, edit, and share maps that reflect your business. Access optimized multi-stop routes to drive down travel costs. No other map software solves so much for so little.

Contact: Geoffrey Ives geoffives@spatialteq.com (800) 425-9035, (207) 939-6866

About Geoffrey Ives

Geoffrey Ives lives and works in southwestern Maine. He grew up in Rockport, MA and graduated from Colby College. Located in Maine since 1986, Geoff joined DeLorme Publishing in the late 1990's and has since logged twenty-five years in the geospatial software industry. In addition to business mapping, he enjoys playing classical & jazz piano, gardening, and taking walks in the Maine mountains with his Yorkshire Terrier named Skye.
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