Announcing Map Business Online with RealDatasets!

SpatialTEQ Inc., publisher of, announces the launch of RealDatasets for Map Business Online through a product partnership with a application developer. RealDatasets provides instantly downloadable, popular market data for use in map-based market analysis.

Built to support sales and marketing professionals across all business sectors, RealDatasets for Map Business Online delivers market analysis tools segmented by industry sector and ZIP code location. RealDatasets industry-specific geodata supports both B2B and B2C analysis. This NAICS-based market data can be purchased and instantly downloaded through links found on Map Business Online, and at  Map Business Online users within and outside of the Salesforce environment can access and use RealDatasets.

Data Visualizations for Market Analysis

RealDatasets market data collections are designed to facilitate map visualizations and define addressable markets for any given industry category. By importing RealDatasets geodata into a business map, Map Business Online users will be able to estimate market potential for any business based on target establishment counts, employee size counts, and additional data columns where available.

Popular industry segments are included in the initial offering.  Users are encouraged to request industry segment data not found but of interest..

Define the Addressable Market

A key function of Map Business Online business mapping software is to provide location-based data visualizations that describe existing and potential business. The addition of RealDatasets geodata layers allows full market potential analysis, helping to answer critical business questions such as, “What is the size of our business’s total addressable market for the coming year?”

“Many of our key customers have expressed interest in generating maps with business listing or business category data for market analysis,” said SpatialTEQ’ s President, Geoffrey Ives. “RealDatasets offers a unique set of data solutions for our clients.  The combination of Map Business Online’s generous location data display allowance (up to 100,000 records per map) and RealDataset’s indexed ZIP code-based listings, provide valuable market assessments for practically any business.”

Map with relevant industry data help define opportunities

Business Applications for Map Business Online with RealDatasets

These general business challenges are solved by the powerful combination of Map Business Online with RealDatasets:

  • Identify the total addressable market – Leverage 1,000 industry sector NAICS data layers
  • Marketing Campaign Targeting by Location – Focus Google AdWords or direct mail marketing campaigns on the market areas with the most potential by geographic area of interest, limiting investments in non-productive areas
  • Design Sales Territories – Design or adjust sales territories based on an analysis of existing customers and market potential

Sales Organization Market Analysis Support

Marketing or sales teams using popular sales CRM applications, like can now access affordable and accurate business data from RealDatasets that include location components for easy geocoding and map visualizations. Map Business Online for Salesforce users can build informative map-based market models that describe potential markets and offer critical pathways to marketing and sales success based on actual recent business data.

About RealDatasets

The store provides instant geographic market ​data, for use across a wide array of software applications. Leverage RealDatasets in applications such as, RealZips for Salesforce, Microsoft Excel and most business intelligence tools. Use RealDatasets to identify your total addressable market, competitive analytics, market share analysis, logistics planning, territory optimization, targeted marketing, and sales productivity.

Click the contact us button to share your map tales, request help or ask for technical support.

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Contact: Geoffrey Ives or Jason Henderson (800) 425-9035

About Geoffrey Ives

Geoffrey Ives lives and works in southwestern Maine. He grew up in Rockport, MA and graduated from Colby College. Located in Maine since 1986, Geoff joined DeLorme Publishing in the late 1990's and has since logged twenty-five years in the geospatial software industry. In addition to business mapping, he enjoys playing classical & jazz piano, gardening, and taking walks in the Maine mountains with his Yorkshire Terrier named Skye.
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