How Do I Access Demographic Data within Map Business Online?

How or where do I access Demographic Data in Map Business Online, business mapping software?

For those of us who use Map Business Online a lot, we know where the data is housed. But for new users, I thought a blog focused on only where you find that demographic data might be helpful.

The demographic data in Map Business Online is a library of categories with data listed by description and quantity. Usually, the quantities represent the number of people or households, but the data may also be posted in dollar value by household. Those demographic data listings are for use in Map Analysis and export by Map Business Online subscribers.

Map Object Access – Master Toolbar

The fastest way to access Demographic Data is to place a map object (a circle, or polygon) on the map. These draw or search tools are in the middle of the master toolbar, just to the right of the Business Listing book icon. They are the only tools on the Toolbar with dropdown arrows.

In either, the Search or the Draw tools select a circle map object creation button (radius search or circle icon) and place it on the map. Notice the mini toolbar that appears and is associated with the new map object. Click the Summary button on the mini toolbar (a sideways M). The radius search dialogue will immediately offer the entire library of demographic data for your perusal. Scroll through all the demographic data – if you have time. You can pull up to ten listings into your Map Object analysis for use on the map or for export. Other access points, described below allow even more data downloads. The summary button is for fast and easy access; to generate a quick spreadsheet or win a bet.

Territory Analysis – Data Window

One of Map Business Online’s most powerful tools is the presentation of Demographic Data in the Data Window’s territory view. Create a territory or select a previously created territory for viewing in the Data Window. With your territory view established, cast your beady eyes down to the lower right-hand corner of the Data Window screen. Notice the More Data button. Click the More Data to launch a database management tool that accesses the Demographic Data library. Read more about More Data.

Once you have the More Data panel open, on the left side, select the dropdown to see the data options you have available. Notice the demographic data layers are listed here. You will find your imported data their too, as well as access to any calculated data layers you may have created. Pull down the Demographic Data category of your choice and move it to the right, into the Territory Analysis. It will now be included in all territories based on that map layer (ZIP codes) in that saved map project.

The More Data Database Management Panel

Filtering – Data Window

Also located in the Data Window view is the Filter option. Click the Funnel icon on the Data Window toolbar to access filtering. Map Layer views and territory views allow filtering by demographic category. Try various modifier options to filter based on the number of people in an area or the median income values. Results will limit the number of records in the Data Window view based on your filter. Export using that button on the far-right side of the Data Window toolbar. Read more about the Data Window.


Color Code Map – Master Toolbar and Map & Data

Back on the Master Toolbar, twelve buttons in from the left you will find the Color Code Map button. This button allows the user to color shade map layers based on imported data or demographic data. Click the button, choose your map layer and in the dropdown provided select Demographic Data. To read more about color shading options read this blog.

Calculate a Data Column – Map & Data

Map and Data, the light blue box that hovers over your map allows duplicated access to Demographic Data. Here in the map layers, when you hover over the layer and click the edit gear, are alternative ways to color shade a map layer. But you will also notice a button called: Calculated Data Columns.

Click into Manage Calculated Data Columns and choose to Add a Data Column. Once again, you will immediately notice Demographic Data listed as an option for creating a column. Select a few categories and move them to the right. Notice you have options to sum, subtract, multiply and divide.

Calculate Data columns is where I go to sum demographic categories and get critical totals such as:

  • Elderly American population by combining the elder age brackets
  • House-Hold Incomes higher than $79,000 for an area

Label Access – Map & Data

Finally, a Map Business Online user can also access demographic data for use in Labeling. Chose a map layer in Map & Data, click the Edit Gear and select the Label Tab vertically listed along the right side of the dialogue. Now click Format Labels. Read more about labeling.

Auto Labels and Custom Labels, both provide access to Demographic Data. Each label option offers five flexible label fields that will display underneath ZIP code, County, State or Territory labels. By selecting a numeric demographic or imported data option to display in any of these five label fields, the data displayed will be a summation of the data for the designated map layer area.

Wrap Up

Well, those are the places in Map Business Online where Demographic Data is accessed. Don’t forget to use your demographic data wisely. Balance your map view with critical data elements that support your map’s purpose. Don’t overwhelm your map audience with too much content.

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About Geoffrey Ives

Geoffrey Ives lives and works in southwestern Maine. He grew up in Rockport, MA and graduated from Colby College. Located in Maine since 1986, Geoff joined DeLorme Publishing in the late 1990's and has since logged twenty-five years in the geospatial software industry. In addition to business mapping, he enjoys playing classical & jazz piano, gardening, and taking walks in the Maine mountains with his Yorkshire Terrier named Skye.
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