Demographic Data and Business Mapping Software for Business Users

Both MapBusinessOnline subscriptions for Standard and Pro include access to Demographic Data by subject. The USA demographic categories are sub-divided into rough annual release years, mirroring the Census Bureau’s American Community Survey (ACS) segmentation by release date.

MapBusinessOnline Canada coverage subscriptions provide access to Canadian demographic data.

For any given year, MapBusinessOnline lists the demographic categories by subject. Click on any map object and select the Summary button for a quick analysis of up to ten subjects. As a reminder, a map object is:

  • An object on the map drawn from a polygon, circle, drive time, or freeform draw or search tool
  • A map layer object – ZIP code, Census Tract, County, State, or City Limit
  • An object on the map derived from a driving time and distances query
  • A territory, region, or division

Read more about the Summary button here for first-time users of MapBusinessOnline.

Data Window Views for Analysis

In addition to the selected map object’s summary button, the map user can open the Data Window analysis view compiling a relevant set of demographic data associated with covered geography.  The Data Window lets the user select the entire ZIP code map layer, as an example, and apply Demographic Data to that layer using the Choose Columns button in the lower right corner. Read more about Choose Columns here.

All MapBusinessOnline demographic data is exports as a CSV file. After compiling your data in the Data Window view and perhaps filtering the view to fine-tune the results, use the far-right button on the Data Window toolbar to Export the demographic analysis data. Read more about accessing demographic data in MapBusinessOnline.

The process described above provides a simple demographic analysis of any designated area in the United States or Canada. Whether the area is relatively small or huge, all selected areas provide access to demographic data in MapBusinessOnline.

Demographic Data Subjects

The demographic data subjects are listed below. When searched for and applied, many of these subjects include sub-categories by range, by age, or by income level:

Demographic Subject Categories
General Population
Population by Gender
Population for Group Quarters
Population Density sq mi/sq km
Population by Age
Number of Households
Average Household Size
Median Household Income
Households by Income level
Median Age
Race – White, Black, American Indian
Race – Asian, Pacific Islander, Other
Race – Hispanic, Not Hispanic
Education – Up to 9th, 9th to 12th
Education – High School Grad, College Grad,
Education – Some college, Associates, Bachelors
Education – Graduate or professional degree
Employment Status
Housing Units – Tot, Owner, Rental
Housing Units – Median Value
Households – Marital status, Male/Female
Consumer Expenditures by type

Each of the above demographic subjects is covered thoroughly. Some of the subjects, such as Race or Age, present multiple listings with breakdowns by ranges.

If a MapBusinessOnline user cannot find a category of interest in the MapBusinessOnline demographic library, please let us know so we can explore adding it to our growing demographic library.

Demographic data in MapBusinessOnline adds significant value to sales territory projects, market analysis maps, and general business analysis. All MapBusinessOnline demographic data is exportable.

MapBusinessOnline includes Calculated Data Column capability, which enables summation across like demographic data layers.  Read more about Calculated Data Columns here.

MapBusinessOnline’s USA demographic data library is stored and accessed by year of release. The current two years (2019 and 2020) are projection datasets from a third-party provider. Business map users desire projections because the US Census Bureau has not released data updates for the most recent years.  The projection data is sourced from a third-party source that specializes in developing accurate demographic projections.

See It or Count It

MapBusinessOnline demographic data is applied visually as a thematic topic across a map layer, such as ZIP codes or Counties.  Thematic visualizations allow ZIP codes to be color-coded based on population density or median household income, to name a few examples.

Demographic data library selections can be appended into map layer and territory labels. Any ZIP code, county, state, or territory provides five flexible label fields that accept  demographic data for labeling. Thus, a ZIP code label will display the ZIP code number with population, income, ethnicity, household, or consumer spending data reflected beneath it. Read more about appending labels here.

Combining thematic map layers and demographic label presentation creates a compelling map that informs the map viewer of the diversity of characteristics that define any area of interest.

Demographic analysis or simply thematic theme presentation enhances sales territory maps, strategic maps, market analysis maps, even plain old ZIP code maps. All major markets apply demographic data to their map projects:

  • Construction
  • Large Enterprise
  • Finance
  • Franchising
  • Health Care
  • Insurance
  • Manufacturing
  • Retail
  • Technology
  • Transportation & Logistics

Demographic data is the hot fudge on your business mapping software vanilla ice cream. Enjoy your Memorial Day weekend.


Find out why over 25,000 business users log into for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and then download the Map App from the website –

After installing the Map App, the MapBusinessOnline launch button will be in the Windows’ Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

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Contact: Geoffrey Ives or Jason Henderson

About Geoffrey Ives

Geoffrey Ives lives and works in southwestern Maine. He grew up in Rockport, MA and graduated from Colby College. Located in Maine since 1986, Geoff joined DeLorme Publishing in the late 1990's and has since logged twenty-five years in the geospatial software industry. In addition to business mapping, he enjoys playing classical & jazz piano, gardening, and taking walks in the Maine mountains with his Yorkshire Terrier named Skye.
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