Boldly Create Map-based Business Analysis from Your Location Data

Virtually all companies have location data on hand that could be imported into business mapping software to create relevant business analyses.

Understanding where you do business is essential to a plan for expanding your area of influence and growing revenue. A customer address list is probably the most obvious and commonly used location dataset applied by MapBusinessOnline users. Visualizing customers against an accurate map can define a business’s operation theater.

By importing a basic customer ZIP code spreadsheet derived from a customer address list, a business can create an overall territory or region that represents the area in which they operate. Add sales representative home addresses to that dataset, and you’ve got a set of individual territories by sales rep. Better yet, you’ve got accountability by associating sales representatives to a territory map.

An accountable salesforce means managers know who to ask to get information about account-by-account sales progress. It also helps support teams understand which sales rep gets to answer the inbound customer call. And, of course, accountability helps to apply commission payments to the right people at agreed-upon rates. Accountability keeps the whole team happy.

Sales Territories Answer Questions

Sales territory maps answer questions like these:

  • Which sales reps are responsible for specific accounts?
  • Who handles new business in these ZIP codes?
  • Which sales rep is closest in proximity to the significant customer asking for help right now?
  • Who sold the most product across the entire business sector this quarter and why?
  • Do we need more salespeople or more sales territories?
  • Which lucrative industries are we not selling to this year?

Read more about sales mapping here.

Nation-wide Sales Territory Mapping in MapBusinessOnline

Business maps are great at answering questions. Maps turn imported address datasets into marketing and sales analysis. Business maps are the point of convergence between distinct dimensions of reality like location and activity. Far fetched, you say? Address locations overlayed with demographic data and sale activity combine to offer a blueprint for business growth. If we can do this business in Massachusetts, we can do it in other states with similar business and population characteristics.

Demographics by ZIP Codes

GZIP codes are just one map layer. In addition to ZIP codes, counties make a great base map layer for territory mapping. Counties tend to be more appropriate for rural areas and for businesses that cover entire states or groups of states. Most business people have a good feel for their area’s preferred territory map layer.

ZIP codes are often the best territory building blocks in urban areas with high population densities. Fortunately, demographic data from the US Census Bureau is available for all map layers, from State on down to Census tract.

Territory Map by ZIP Code with Demographic Data Using MapBusinessOnline

Adding demographic data to a territory business map helps define the customer base’s characteristics. It’s not always easy to nail down a customer base’s unique demographic profile, but patterns will emerge if you analyze the data and the map segments long enough.

Understanding the Why Factor

All ethnicities, ages, and incomes levels consume products and services like batteries, dentistry, Internet services, pizza, pet beds, swimming pool chemicals, and underwear. Businesses that track sales by customer and area of interest will see where products sell. When market analysis results indicate products are moving more quickly in territory X, further analysis will show why.

Why do AA batteries sell in such large numbers in a particular county? Look for relationships between demography, products/services, and sales numbers. What drives AA battery sales?

  • Power outages.
  • Children’s toy purchases.
  • A popular new product on the market.
  • Advertising.

Further investigation may be in order. Business maps help organize and visualize sales data. Perhaps a company sales rep visits some of the major battery retailers in the area and asks some questions. A well-managed and optimized business map collects the data and presents facts by location. Patterns inevitably appear. Share your product maps with your management team.

MapBusinessOnline supports the import of multiple types of locations data:

  • Address spreadsheets formats: . XLS, .CSV, and other standard file formats. These spreadsheets should separate address components into columns as noted here – Address | City |State | ZIP code.
  • Latitude and Longitude coordinates.
  • GPX files from portable navigation devices or field data collectors.
  • Manually plotted points for remote locations where addressing does not exist.

Map editors can enrich location datasets imported into MapBusinessOnline with geographic and demographic data. Business listings are also available within the application (for a modest fee.) Business listings are searchable by City, State, or ZIP code and by polygon and radius search. These listings are searchable by NAICs and SIC industry codes. Read more about business listings here.

Geographic/location-based analysis of imported business data supports many applications, including:

  • Competitor analysis.
  • Crime analysis.
  • Customer visualization.
  • Demographic analysis.
  • Driving time and driving distance analysis.
  • Expansion planning.
  • Field staff management – technician, clinician, and repair teams.
  • Map-based market analysis.
  • Operational logistics.
  • Resource mapping.
  • Political analysis.
  • Sales and marketing campaign management.
  • Sales planning with optimized routing.
  • Sales territory management.
  • Strategic planning and SWOT analysis.

Major industries applying MapBusinessOnline to the above applications include:

  • Banking and Finance
  • Construction
  • Food services
  • Franchising
  • Government
  • Health care
  • Insurance
  • Manufacturing
  • Marketing and Sales.
  • Retail
  • Transportation
  • A wide variety of Service industries

The location data for your business is locked in your business systems – order entry, CRM, delivery systems, and accounting systems. Get at those databases and import them into online mapping software. Discover the trade patterns happening within your business. The time for you to drive your business into new dimensions is now.

Yes, you must boldly go where no man or woman has gone before.


Find out why over 25,000 business users log into for their business mapping software and advanced sales territory mapping solution. The best replacement for Microsoft MapPoint happens to be the most affordable.

To access MapBusinessOnline, please register and then download the Map App from the website –

After installing the Map App, the MapBusinessOnline launch button will be in the Windows Start Menu or Mac Application folder. Find the MapBusinessOnline folder in the Start Menu scrollbar. Click the folder’s dropdown arrow and choose the MapBusinessOnline option.

The Map App includes the Map Viewer app for free non-subscriber map sharing.

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Contact: Geoffrey Ives or Jason Henderson

About Geoffrey Ives

Geoffrey Ives lives and works in southwestern Maine. He grew up in Rockport, MA and graduated from Colby College. Located in Maine since 1986, Geoff joined DeLorme Publishing in the late 1990's and has since logged twenty-five years in the geospatial software industry. In addition to business mapping, he enjoys playing classical & jazz piano, gardening, and taking walks in the Maine mountains with his Yorkshire Terrier named Skye.
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