Category Archives: Sales and marketing

Map Business Online Pro – Webinar Recording & Thoughts

Last week I presented a webinar focusing on Map Business Online Pro for users who were interested in our recently released Market Analysis tool. The above video is a recording of the webinar. Please review the webinar covering our latest … Continue reading

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How to Approach Market Analysis Using Map Business Online Pro

When I think about writing about new Map Business Online features, I often consider describing possible workflows. With Map Business Online Pro Market Analysis tools, a workflow can be a very subjective experience. Many Map Business Online Pro business mapping … Continue reading

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Map Business Online for Marketing

In preparation for our product release – Map Business Online Pro, scheduled for the fourth week of September, consider how Map Business Online is already used as a marketing mapping tool. The current release of Map Business Online has a … Continue reading

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How to Create Territories, Regions, and Divisions Using Map Business Online

Territories, regions, and divisions are geographic management segments designed to enhance the sales management process. These sales territory alignment areas of account responsibility, provide a platform for communicating goals, sales accountability, and for tracking progress against goals. A sales manager … Continue reading

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Accessing Map Business Online Business Listings for Sales Growth

So, you manage or own regional business and you’re looking for more customers. You have a service business that caters to other local businesses by providing cleaning, plowing, or landscaping services. You’ve done well. But you want to grow. After … Continue reading

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A Word About ZIP Codes – ZIP5, ZIP3, ZCTA, and Points

Map Business Online includes a map layer of ZIP5 codes for spatial reference to ZIP code boundaries.  US Postal Service (USPS) ZIP code boundaries are used as the basis for territory construction.  By applying map layers like ZIP5 codes, states … Continue reading

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I Hope This Isn’t Too Revealing

Business mapping software and GIS tools transform location-based business data into new perspectives on business issues. These new views of your business data are used to confirm suspected trends in business, or they may reveal something completely unexpected.  “My heavens,” … Continue reading

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What’s the Value of Business Mapping Software?

Every business spends money on software programs that support business activities. Companies spend millions on Oracle, SAP, or other ERP systems. CRM systems are somewhat less expensive to license, with costs in the thousands of dollars. Word processing and spreadsheet … Continue reading

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The Business Map Sales Incentive

Motivating a sales team is always a challenge. Every sales representative is different. Some are motivated by SPIF programs, others are turned on by longer-term big payoff incentives like an all-expenses-paid Caribbean cruise or a trip to Paris. Selling incentive … Continue reading

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What is a Retail Business Map?

Retail stores live and die based on foot traffic. A successful retailer may sell online or even deliver products, but it’s the people who walk in the door that make or break the sales goals at retail. A retail manager … Continue reading

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