Category Archives: Sales and marketing

I Hope This Isn’t Too Revealing

Business mapping software and GIS tools transform location-based business data into new perspectives on business issues. These new views of your business data are used to confirm suspected trends in business, or they may reveal something completely unexpected.  “My heavens,” … Continue reading

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , | Leave a comment

What’s the Value of Business Mapping Software?

Every business spends money on software programs that support business activities. Companies spend millions on Oracle, SAP, or other ERP systems. CRM systems are somewhat less expensive to license, with costs in the thousands of dollars. Word processing and spreadsheet … Continue reading

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , | Leave a comment

The Business Map Sales Incentive

Motivating a sales team is always a challenge. Every sales representative is different. Some are motivated by SPIF programs, others are turned on by longer-term big payoff incentives like an all-expenses-paid Caribbean cruise or a trip to Paris. Selling incentive … Continue reading

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , | Leave a comment

What is a Retail Business Map?

Retail stores live and die based on foot traffic. A successful retailer may sell online or even deliver products, but it’s the people who walk in the door that make or break the sales goals at retail. A retail manager … Continue reading

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , | Leave a comment

How Business Listings Contribute to Location Intelligence in Map Business Online

Business listings, just added to Map Business Online, are a component of location intelligence. Location intelligence is information related to specific points or areas on the Earth’s surface. When defined like that, the concept, location intelligence, comes across as very … Continue reading

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , | Leave a comment

4 Tips for Improving Your Sales Territory Divisions

One of the ways sales leaders are making a difference for their teams and their businesses is by ensuring that they have properly divided sales territories. Whether you’re starting from scratch or are looking to redesign your existing territories, having … Continue reading

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , | Leave a comment

How to Create a Competitor Map

Recently we’ve had several customers ask how to build a competitor map. As important as this business mapping exercise is, a competitor map is actually quite easy to construct.  Before we build one, let’s explore why a competitor map is … Continue reading

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , , , , | 1 Comment

Define Your Sales Territories by County, State or Zip Code

  The purpose of using sales territories is to assign sales accountability and to measure sales progress. A sales organization can choose to make this a simple process or a complex process. I am sure there are organizations that require, … Continue reading

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , | Leave a comment

Sales Territory Mapping – Where do I start?

I hear it every day.  “I think you guys have a mapping application that can help with sales planning.  I manage a sales force and I need to establish territories that make sense for our business.” Of course, sales territory … Continue reading

Posted in Business Mapping Software blog post, Sales and marketing | Tagged , , , | 2 Comments