Category Archives: Sales and marketing

Accessing Map-based Business Intelligence

Map-based business intelligence is information a business manager might derive from a business map. One might also describe this information as location-intelligence. Digital maps have been applied to business operations since Geographic Information Systems came of age in the 1960s … Continue reading

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The Map Business Online Year In Review

As 2019 draws to a close and the Holiday season once more drains my checking account, clutters my living space, and tests my gift wrapping abilities, it’s time to reflect on the changes and improvements in Map Business Online over … Continue reading

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The Power of Market Analysis in Map Business Online Pro

One possible market analysis scenario, requiring both Map Business Online Pro and Business Listings, is a retail manager planning for a new set of convenience stores along the I-95 corridor in Eastern Virginia. Such analysis using Map Business Online would … Continue reading

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How to Work With Cities & Towns in Map Business Online

This seems a simple question, “How do I show cities on my business map?” And it is a simple question. But still, there are multiple options available to Map Business Online users when it comes to showing cities on their … Continue reading

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Map Business Online Pro – Webinar Recording & Thoughts

Last week I presented a webinar focusing on Map Business Online Pro for users who were interested in our recently released Market Analysis tool. The above video is a recording of the webinar. Please review the webinar covering our latest … Continue reading

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How to Approach Market Analysis Using Map Business Online Pro

When I think about writing about new Map Business Online features, I often consider describing possible workflows. With Map Business Online Pro Market Analysis tools, a workflow can be a very subjective experience. Many Map Business Online Pro business mapping … Continue reading

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Map Business Online for Marketing

In preparation for our product release – Map Business Online Pro, scheduled for the fourth week of September, consider how Map Business Online is already used as a marketing mapping tool. The current release of Map Business Online has a … Continue reading

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How to Create Territories, Regions, and Divisions Using Map Business Online

Territories, regions, and divisions are geographic management segments designed to enhance the sales management process. These sales territory alignment areas of account responsibility, provide a platform for communicating goals, sales accountability, and for tracking progress against goals. A sales manager … Continue reading

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Accessing Map Business Online Business Listings for Sales Growth

So, you manage or own regional business and you’re looking for more customers. You have a service business that caters to other local businesses by providing cleaning, plowing, or landscaping services. You’ve done well. But you want to grow. After … Continue reading

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A Word About ZIP Codes – ZIP5, ZIP3, ZCTA, and Points

Map Business Online includes a map layer of ZIP5 codes for spatial reference to ZIP code boundaries.  US Postal Service (USPS) ZIP code boundaries are used as the basis for territory construction.  By applying map layers like ZIP5 codes, states … Continue reading

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