Category Archives: Sales and marketing

How to Approach Market Analysis Using Map Business Online Pro

Posted on October 23, 2019 by Geoffrey Ives

When I think about writing about new MapBusinessOnline features, I often consider describing possible workflows. With Map Business Online Pro Market Analysis tools, a workflow can be a very subjective experience. Many MapBusinessOnline Pro business mapping users may simply require … Continue reading →

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Map Business Online for Marketing

Posted on September 18, 2019 by Geoffrey Ives

In preparation for our product release – Map Business Online Pro, scheduled for the fourth week of September, consider how Map Business Online is already used as a marketing mapping tool. The current release of Map Business Online has a … Continue reading →

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How to Create Territories, Regions, and Divisions Using MapBusinessOnline

Posted on August 28, 2019 by Geoffrey Ives

Territories, regions, and divisions are geographic areas designed to enhance and organize the sales management process. These sales territory alignment areas of account responsibility provide a platform for communicating goals, establishing sales accountability, and tracking progress against goals. Sales managers … Continue reading →

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Accessing MapBusinessOnline Business Listings for Sales Growth

Posted on August 21, 2019 by Geoffrey Ives

So, you manage or own a regional business and you’re looking for more customers. You have a service business that caters to other local businesses by providing cleaning, plowing, or landscaping services. You’ve done well. But you want to grow. … Continue reading →

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I Hope This Isn’t Too Revealing

Posted on July 10, 2019 by Geoffrey Ives

Business mapping software and GIS tools transform location-based business data into new perspectives on business issues. These new views of your business data are used to confirm suspected trends in business, or they may reveal something completely unexpected.  “My heavens,” … Continue reading →

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What’s the Value of Business Mapping Software?

Posted on June 19, 2019 by Geoffrey Ives

Every business spends money on software programs that support business activities. Companies spend millions on Oracle, SAP, or other ERP systems. CRM systems are somewhat less expensive to license, with costs in the thousands of dollars. Word processing and spreadsheet … Continue reading →

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The Business Map Sales Incentive

Posted on May 1, 2019 by Geoffrey Ives

Motivating a sales team is always a challenge. Every sales representative is different. Some are motivated by SPIF programs, others are turned on by longer-term big payoff incentives like an all-expenses-paid Caribbean cruise or a trip to Paris. Selling incentive … Continue reading →

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What is a Retail Business Map?

Posted on April 24, 2019 by Geoffrey Ives

Retail stores live and die based on foot traffic. A successful retailer may sell online or even deliver products, but it’s the people who walk in the door that make or break the sales goals at retail. A retail manager … Continue reading →

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What Is a Business Map?

Posted on March 6, 2019 by Geoffrey Ives

A business map is a geographic visualization of a business’s vital elements for planning or analysis. Business maps generally employ administrative map layers, such as ZIP codes or counties, and may or may not include a base-map background. The critical … Continue reading →

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How Business Listings Contribute to Location Intelligence in Map Business Online

Posted on January 3, 2019 by Geoffrey Ives

Business listings, just added to Map Business Online, are a component of location intelligence. Location intelligence is information related to specific points or areas on the Earth’s surface. When defined like that, the concept, location intelligence, comes across as very … Continue reading →

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