Category Archives: Sales and marketing

Supporting the Franchisor Sales Process with Map Visualizations

Franchise businesses are generally intimately connected to geography. McDonald’s fast food restaurants, one of the world’s most successful franchise businesses, consider several location-related factors when contemplating the construction of a brand new store. Business mapping software provides tools that enable … Continue reading

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Why Should a Business Invest in Business Mapping Software?

There are many reasons why businesspeople invest in business mapping software, GIS, or location-based tools for solutions to common and sometimes advanced problems. Let’s take a turn in the business garden, shall we? Stagnant Business Growth Grow or die – … Continue reading

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How to Balance Territories Using MapBusinessOnline

Sales, service, and franchise territory maps provide brick-and-mortar and cloud-based businesses with a geographic structure upon which to build a business. Using MapBusinessOnline, these territory areas are sometimes created from scratch by gathering ZIP codes or counties together using a … Continue reading

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NEW! Export Territories & Drawings as KML & KMZ Files

Google Earth’s KML file formats are used to transfer map files across many mainstream mapping applications. Now MapBusinessOnline supports KML/KMZ file transfers for territory maps and drawn figures. Overlay MapBusinessOnline created territories, lines, circles, and polygon drawings over third-party KML-enabled … Continue reading

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A Word About MapBusinessOnline Demographic Data & the Decennial 2020 Census

Any MapBusinessOnline subscription, Standard or Pro, provides access to USA Census demographic data, including population, household, income, and other demographic categories. Our business mapping software offers a comprehensive demographic data library that is very helpful for market analysis or other … Continue reading

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MapBusinessOnline – Cloud-based Business Mapping Software for Businesspeople

The MapBusinessOnline suite provides cloud-based business mapping solutions for general businesspeople with easy-to-use map visualization tools, hierarchical sales territory mapping, and location-based market analysis. This business mapping software builds upon thirty-plus years of mapping software experience here in the USA. … Continue reading

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Repurposing an Existing Saved Map Using MapBusinessOnline.com

I like the map I created last week for a business mapping blog on franchise mapping. I like the map for a bunch of reasons, including: The map is easy on the eyes because it is colorful but not overwhelming. … Continue reading

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Developing Franchise Territories Using MapBusinessOnline

Business mapping software combines the power of data analysis with informative map visualizations in a way that helps the franchisor define available-for-sale territories and assign market potential. That same software can make it easy for an investing franchisee to understand … Continue reading

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Determining an Area’s Population Percentages by Ethnicity Using MapBusinessOnline

MapBusinessOnline business mapping software includes access to an entire library of Census demographic data. This data can be used to develop thematic maps based on demographic topics, summations, and calculations using multiple categories – including ethnicities. In this example, MapBusinessOnline … Continue reading

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How to Approach MapBusinessOnline Optimized Routing

MapBusinessOnline online mapping software includes an Optimized vehicle routing tool. You can access the tool by clicking the Route button on the far right of the Master Toolbar. You can also click the car icon on any plotted point on … Continue reading

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