Tag Archives: demographic mapping

Favorite MapBusinessOnline Capabilities by Industry

MapBusinessOnline has a very horizontal customer application profile. By that, I mean our business mapping software is used by a broad cross-section of industry types. Businesses of all sorts use MapBusinessOnline. We track certain industries more closely than others, allowing … Continue reading

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Supporting the Franchisor Sales Process with Map Visualizations

Franchise businesses are generally intimately connected to geography. McDonald’s fast food restaurants, one of the world’s most successful franchise businesses, consider several location-related factors when contemplating the construction of a brand new store. Business mapping software provides tools that enable … Continue reading

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A Word About MapBusinessOnline Demographic Data & the Decennial 2020 Census

Any MapBusinessOnline subscription, Standard or Pro, provides access to USA Census demographic data, including population, household, income, and other demographic categories. Our business mapping software offers a comprehensive demographic data library that is very helpful for market analysis or other … Continue reading

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Developing Franchise Territories Using MapBusinessOnline

Business mapping software combines the power of data analysis with informative map visualizations in a way that helps the franchisor define available-for-sale territories and assign market potential. That same software can make it easy for an investing franchisee to understand … Continue reading

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Saving Your Business Map Work Using MapBusinessOnline

Life is complicated. Cloud-based business mapping software is convenient, but sometimes it gets complicated too. Saving map files can be more complex than just saving your work, especially if you share your map projects with others. MapBusinessOnline enables any map … Continue reading

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Thematic Mapping Options Using MapBusinessOnline

Thematic maps are a common application of MapBusinessOnline. The business mapping software ingests a dataset of location points by address and selects a numeric column of data to color-shade a map layer such as ZIP codes or Counties. The numeric … Continue reading

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Combining MapBusinessOnline Features to Solve Business Challenges – Market Analysis

MapBusinessOnline Standard and Pro offer various business mapping tools that many companies use to generate map visualizations, navigate using optimized routing, build demographic thematic maps, and conduct map-based market analysis. The list of business mapping software capabilities is extensive: Batch … Continue reading

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MapBusinessOnline Pro – Finding the Nearest Critical Locations

“How do you find a needle in a haystack? Use a wicked giant magnet.” – Early Maine wisdom. But what if your ‘haystack’ is a reasonably sizeable location-based dataset? And perhaps your needle is a few address data points in … Continue reading

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Easily Export All ZIP Codes Segmented by Territory

Earlier this year, I wrote an article declaring that ZIP codes are our customer’s preferred map layer for sales territory alignment. I stand by that assertion. Read the actual article here. I’ve also penned blog posts describing the complex nature … Continue reading

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Segment Your Imported Location Data by Demographically Defined Areas

An exciting application for MapBusinessOnline Pro came up this week. The customer was unwilling to share their name as a case study. Consequently, I will describe this business mapping software process generically. Our client had a significant nationwide list of … Continue reading

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