Tag Archives: market analysis

What is a Marketing Plan with a ZIP Code Profile?

Affordable and Accessible Business Mapping Can Help Business mapping software makes it easy to plot customer and sales location-data against an accurate map for business analysis. Armed with this data digital maps will display where your company does business well … Continue reading

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How to Create a Marketing Business Map

Marketing Maps are a common application of business mapping software.  Marketing maps provide a variety of business perspectives, any one of which holds value to the company creating and using the map.  Marketing maps can identify market potential, define threats … Continue reading

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Announcing Map Business Online with RealDatasets!

SpatialTEQ Inc., publisher of www.MapBusinessOnline.com, announces the launch of RealDatasets for Map Business Online through a product partnership with www.RealZips.com a Salesforce.com application developer. RealDatasets provides instantly downloadable, popular market data for use in map-based market analysis. Built to support … Continue reading

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Examples of Imported User Data – Map Business Online

The first thing a new business mapping user does, based on our internal stats, is import data and view it on the map. But what data are they importing and how are they using their business mapping software? Well, in … Continue reading

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How to Create a Competitor Map

Recently we’ve had several customers ask how to build a competitor map. As important as this business mapping exercise is, a competitor map is actually quite easy to construct.  Before we build one, let’s explore why a competitor map is … Continue reading

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Why Does Geographic Data Segmentation Matter?

Business mapping users generally import customers, prospect, patient or client addresses into a business map application for visualization and possible segmentation of their data. We’ve talked a lot about data visualization. There’s real value in seeing your customers or patients … Continue reading

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Cloud-based Business Mapping for Small Business

For people who own or work in small businesses, time and resources are at premium. Obviously, software is a big part of their business – whether they know it or not. Today small businesses use an array of Internet accessed, … Continue reading

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Exploring the Limits of City Limits

Any business mapping software worth investing in offers a variety of geographic district layers upon which users can base market analysis, sales territories, or operational planning.  The layers usually include county, state and zip code districts as boundaried object on … Continue reading

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Display a Ratio Calculation On a Business Map

One of the things I love about my job is the way that customers constantly find new and interesting applications for our business mapping software. We receive constant inquiries from all types of businesses. Last Thursday was no exception and … Continue reading

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Your Background Map Data – Use It or Maybe Lose It

Business mapping software comes with a background map upon which you can build your businessmap analysis. This is extremely convenient. Imagine if you had to compile your own base-map for your business analysis.  That’s why Napoleon had a whole department … Continue reading

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