Radius mapping is the process of creating a circle around a specific point on a map, such as a city address or area latitude/longitude point. When it comes to creating a business operating area of interest, you can use a radius map to query imported data or to gather ZIP codes or counties for export.
Here’s an example of how radius mapping can be applied to a sales situation. Suppose you’re opening a new sales office in a specific geographic region and you want to target your sales efforts within 50 miles of your new headquarters. You can use radius mapping to create a visual circle that extends 50 miles in every direction from your office. You’ll be able to easily determine what data points (customers, stores, ZIP codes, counties, cities, etc.) exist within that circle. Consequently, mapping a radius helps you to more easily visualize your sales opportunities, and more effectively deploy your sales staff and marketing resources.
Easily create radius maps using MapBusinessOnline.com business mapping software. Simply select a center point with the Radius Search tool and create a circle or radius map of your target area by dragging your cursor. Or drop a new point on the map and use the new point toolbar to select the distance of your radius. Save your selected data as a marketing list, market area, or territory and export the data to Excel. To share your Radius map, embed it in PowerPoint presentation, or create a shared interactive web map.
Radius maps are powerful tools for business development and strategic planning. When they are properly deployed, using accurate and current demographic data, they offer several benefits to organizations of any size. These include:
Radius mapping software is useful for retail operations, franchise businesses, service and maintenance providers, insurance companies, real estate agencies and more. Keep exploring the MapBusinessOnline website to learn about the various features and functionalities that can benefit your organization.
MapBusinessOnline is constantly evolving to make business mapping data more accessible to users. The most recent update includes several new and enhanced features, including:
Learn how to create radius maps for your business from our support articles below:
"Unleashing Growth: How MapBusinessOnline added value to our Franchise Business"
"Since our franchise businesses began utilizing MapBusinessOnline seven years ago, we have experienced a remarkable added value in our operations and growth. MapBusinessOnline has provided us with an innovative, user-friendly, and powerful tool to manage and expand our franchise territory landscape. With its comprehensive mapping and data visualization capabilities, we have been able to make strategic decisions based on the data insights and effectively plan our expansion strategies. The interface and seamless integration with our existing systems have made the transition to MapBusinessOnline a smooth and enjoyable experience.
One of the most significant benefits we have experienced with MapBusinessOnline is the ability to analyze a variety of markets quickly. This has allowed us to identify new opportunities and target areas for growth, ultimately leading to increased revenue and a stronger brand presence. The customer support provided by the MapBusinessOnline team have been exceptional, ensuring that our team is well-equipped to make the most of the platform's features. We wholeheartedly recommend MapBusinessOnline to any franchise business."
Marty Flanagan
VP of Brand Growth
Franchiczar ( Code Ninjas – Valhallan Esports – Iron24 Fitness+Recovery and Pinots Palette )
"I have had the pleasure of using MapBusinessOnline for the past 5 years and it is an excellent and affordable tool for my clients. I am a franchise consultant, and many of my clients are just starting to get into franchising. The first main question many of them have is they don’t know the demographics around their current location, so they don’t know how to create territories for their franchisees. I am able to easily utilize MapBusinessOnline to draw a prototype territory around their existing location, do a deep dive into the many different demographics that MapBusinessOnline offers, and help the client determine the basics of their new territories, including mileage, population, household count, purchasing habits and age distributions. This tool has been so helpful that many of our clients obtain their own accounts as they begin to sell franchises and grow their business. Thank you, MapBusinessOnline, for providing such a helpful tool that is affordable and easy to use!"
Colette Bell
Director of Business Development
SMB Franchise Advisors
"Very satisfied and happy with the program! Our organization was a little nervous when we found out we had to replace MapPoint. Once we came across MapBusinessOnline, we knew we had found the program for us. Not only are there many features for the map creators, there are also a lot of usable features for the individuals that receive the view-only shared maps. This is a great program and with the way our organization is changing, I have no concern about recommending it to other internal departments."
Business Manager
I-Car