Customer Lead Visualization
As a business, you want to know as much about your potential customers as possible — who they are, where they live and what they want from you. You spend time and money gathering informative leads that contain this information. However, without the right context, it's impossible to make strategic sales decisions based on leads alone.
MapBusinessOnline helps you see your customer and contact data in a spatial context. As a result, it is highly useful in mapping sales leads. With it, you can identify where your best leads are concentrated and develop targeted strategies for converting them.
Importing Lead Data Into MapBusinessOnline
Fruitful sales leads can come from anywhere — your existing customer records, a mailing list gathered via your website or market research from an outside firm. The first step in mapping this data is to import it into MapBusinessOnline. Fortunately, doing so is easy. MapBusinessOnline works with a range of enterprise platforms, including QuickBooks, Act! and Salesforce, among others. You also have the option of importing data from an Excel or CSV file.
Don't have a list of leads to work with? MapBusinessOnline includes a range of market analysis tools. Drill down to a specific region to view current U.S. Census data, giving you a clearer picture of the neighborhood's demographics, which will help you plan your sales efforts accordingly.
One of the best parts of customer lead visualization with MapBusinessOnline is that you can bring together data from a wide range of sources, viewing all your potential leads — including those imported from different programs or files — in a single convenient map.
Working With Lead Mapping Software
Once you've imported your data into a customer lead map, there are many things you can do to plan your sales efforts. As noted above, MapBusinessOnline gives you the opportunity to map leads onto demographic data, which can help you assign the right people and right strategies to that territory. You can also identify other regions with a similar makeup to plan for future marketing or sales outreach.
MapBusinessOnline is also an excellent tool for route planning. With all your leads visualized, it's easy to find the most efficient way between them, cutting down on travel time, keeping your overhead costs low and maximizing the potential of your sales team.
Sharing and Exporting Data
MapBusinessOnline lets you create shareable customer lead mapping for your sales team. The platform is 100 percent cloud-based and compatible with Windows and Mac computers, making remote collaboration simple. You can also print out detailed, full-color maps, or export them to standard formats such as PDF, JPG and more.
Try out MapBusinessOnline's customer lead visualization tools today with a free 1-month trial, or contact a representative for more information. Visualizing sales leads has never been easier.
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Learn How Our Customers are Succeeding with MapBusinessOnline
The Alternative Board (TED), an advisory board creation service for business of all types and sizes, used MapPoint to import customer locations, create and manage territories, and for visual market analysis. When MapPoint left them high and dry, they began looking for a MapPoint replacement. This process led them to MapBusinessOnline.
Over a period of a few weeks MapBusinessOnline shared several online web demo that showed exactly how MapBusinessOnline would replace and improve upon the mapping technology TED had become used to. The Alternative Board recently renewed their Map Business Online subscription for another year.
The Alternative Board
Billy Taylor of Stop Hunger Now, one the world’s great nonprofit organizations said:
"Thanks for the great product, I use it all the time in our non-profit."
Billy and his team use MBO to create regional lists from their organizational data. MBO is a great data segmentation tool supporting market analysis. Users can segment data geographically and append a variety of data layers to exported results.
Billy Taylor
Director
Stop Hunger Now
"MapBusinessOnline one of the most powerful tools I have as a Regional Channel Manager. It’s a difficult task to visually represent the vast amount of data that I have to present to my customers and team members. MBO makes it easy to represent, configure, and manipulate the data on to an effective map. A picture is worth a thousand words, and MBO allows me to create a perfect picture."
Ed Ku
Regional Channel Manager
ABB
Popular MapBusinessOnline features
Build fast map visualizations of your business data
Visualize business data on map with various symbols
Use heat maps to emphasize customer density
Illustrate business data on map with charts
Label your business data using flexible callouts
Display business data against demographic maps
Share business maps
Print large format map views
Search data spatially with radius maps
