Locate Target Markets with MapBusinessOnline
Getting your product or service to the people who need it most is the first — and most important — priority of any business. In the past, marketers and sales teams relied on time-worn techniques, ranging from multimedia promotional campaigns to pounding the pavement. Isn't it time you took a more data-driven approach to this critical task?
Target market mapping isn't a replacement for conventional sales and marketing. Instead, it's a way of making these initiatives smarter and more effective, improving your team's productivity and ultimately delivering the bottom-line results you need to grow.
How It Works
Mapping a target market involves identifying factors common to your desired customer base and putting them in a geographic format. In doing so, you can see where you should be directing your efforts and allocate resources accordingly.
How this works in practice will be different for each business. For example, if your goal is to attract a more upscale clientele, you may wish to create a target market analysis map based on average income or home value. If you want to reach out to repeat customers, you can import your own sales data and refine it by age, sex or other demographic factors.
Why It's Useful
Target market mapping helps you drill down on the core demographics that make up your customer base. If you're an established business, it allows you to see your sales data from a new perspective and can lead to insights that will assist in creating more effective marketing campaigns in the future. If you're launching a new product or rebranding in an effort to expand your clientele, target market mapping makes the process smarter and more effective by showing you where you should direct your efforts.
Target market maps are also useful tools for presenting ideas to upper management, as they showcase sales and demographic data in a visual format that's unbiased and easy to understand. Whether you're brainstorming new ideas, planning the specifics of a campaign or soliciting buy-in from others in your organization, target market analysis maps are a vital part of any marketer's toolkit.
Using MapBusinessOnline to Locate Target Markets
Creating accurate target market maps requires powerful software and up-to-date information. MapBusinessOnline is an intuitive application that imports data from QuickBooks, SalesForce and other enterprise sales platforms, and overlays it with recent census data, giving you an accurate picture of who your customers are and where they live.
MapBusinessOnline is highly versatile while remaining easy to use and affordable enough for any business. Keep browsing our website to explore our mapping software's advanced functionality and discover for yourself why it's the best target market mapping software available today.
To arrange a free 1-month trial or request a demonstration, contact MapBusinessOnline today.
Learn How Our Customers are Succeeding with MapBusinessOnline
This leading North American reseller of hardware and software supports millions of businesses worldwide. We get regular calls from SHI representatives who need to offer a MapPoint replacement or to simply provide business mapping software for a corporate or government account. SHI customers include users of annual subscriptions for the USA and Canada as well as collaborative Team Editing subscriptions for corporate accounts.
Software House International (SHI)
Prison Fellowship — Prison Fellowship® trains and inspires churches and communities-inside and outside of prison-to support the restoration of those affected by incarceration. PFM uses MapBusinessOnline Team Edition to create a variety of maps that track the placement of constituents and describe the demographic background of placement areas for further study and understanding.
"We love MBO, especially the ability to share maps with non-license holders for viewing!"
Business Manager
Prison Fellowship
"We quickly grew from a one location small-business to a franchised business with 8 locations across the country. After selling our first few franchises, I realized I needed a way to map out a potential franchisee's territory. Initially I just wanted to be able to create territories based on drive time from an address, which is easy to do with MapBusinessOnline. What I didn't know I needed was the ability to export census data, including information on other dog related business, which is very helpful!"
Steve Sentner
Co-Owner
Paw & Order Dog Training
Popular MapBusinessOnline features
Perform Market Analysis for multiple sites
Build fast map visualizations of your business data
Add drive time polygons to your market analysis tools
Visualize business data on map with various symbols
Color code maps by ZIP code, county, or state
Illustrate business data on map with charts
Emphasize customers density with heat maps
Use maps to create marketing campaigns
Search business data in full-featured tabular view
Search data spatially with radius maps
Create powerful reports and presentations with maps
