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Sales Planning with Web Maps Sales Preparation


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“Sales is 75% luck and 25% preparation for when luck hits.” – A lifelong successful sales executive

Sales projections are subject to change. Sales deliverables are at the mercy of unpredictable factors including the economy, the competitive environment, and the buyer’s whim. But there are elements impacting sales that are traceable and predictable, and one of those elements is geography. The location of sales activities, sales territories, and customer areas of operation are knowable. These location points related to selling can be visualized, analyzed and exploited using business web maps. They should be part of a successful sales person’s 25% preparation.

Business mapping tools are now common supplements to CRM and sales management software tools. These typically cloud based software services are extremely affordable and have minimal impact on a busy IT department. These map tools convert imported customer and prospect address lists or spreadsheets into patterns and possibilities – the basis for a plan.

Import Your Business Data

First and foremost Web Maps can help visualize a sales plan. Projected sales numbers can be displayed geographically to reflect sales by region or section. When displayed against population data or pertinent product sales information, these map visualizations can clearly show were greater effort might lead to desired results. Thus map visualizations can inform sales planners of potential markets and suggest activities that might be implemented to drive sales.

To make sure sales activities take place in a timely fashion, sales territory accountability can be assigned using web maps. Nothing outlines accountability for sales better than a color-coded area on a web map. Whether the plan calls for state, county or zip-code level activity, common web mapping tools will display sales zones with absolute clarity making sure inside and outside sales people know where their activities will be focused and who is held accountable.

Sales Plans typically include budgets for travel and conferences, scheduled out over a period of time. Web business maps can help define and control both travel and sales activities, like conferences or sales trips, by enabling efficient planning tools.

Sales Planning With Maps

Developing a conference schedule covering a six to twelve month period provides a rough estimate of projected sales travel for an entire year. By using web maps to plan visits sales people can maximize exposure to customers while controlling costs. Web maps let users import both customers and prospects on to a map background for easy visualization of exact locations. Radius searches enable segmentation of customers within a defined radius. Users can save and export subset lists to 3rd party marketing or CRM applications for prospect notifications; let them know you’ll be in town or invite them to your conference booth. Based on marketing results, a sales person may decide to stay a few extra days, rent a car, and go visit those key contacts that missed the conference. Be sure to route efficiently to keep fuel costs in line with travel budget projections.

Few things help controls sale’s costs better than efficient sales trips. Smart sales people use web maps to display prospects and customer on a map. Choose the customers you will visit based on their proximity to your point of departure - hotel, airport or home. Often multi-stop routing tools can be applied to improve efficiencies and provide the optimum routes based on all factors – schedules, distances, road speeds, and even turn restrictions.

Typically web map views can be saved in standard file formats, like JPEG, PNG or PDF for sharing. Illustrations always liven up a PowerPoint presentation, and colorful maps will inform your audience of the critical elements supporting major presentation messages. Display cost savings for the CFO showing travel cost reductions using maps or, more importantly, show sales increases in the areas assigned at the beginning of the year. Nothing plays better than increased sales numbers and associating them with a colorful map image can make a business map user look like the next sales director. Luck indeed!

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Selected Map Business Online features

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 100,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Design and visualize sales territories

Use our sales territory mapping software to create sales territories by ZIP code, county, or state. Aggregate demographics and sales data by territory. Search business data inside sales territories. Highlight territory overlap.

Plan customers visits with optimized routing

Use maps to identify customers within a radius or polygon. Optimize visits sequence and generate turn-by-turn driving directions. Reduce travel costs. Improve ROI and productivity.

Use maps to create marketing campaigns

Search potential customers spatially and by demographics. Organize search results into marketing lists. Export marketing lists in Microsoft® Excel spreadsheets.

Search data spatially with radius maps

Explore your data within circle or polygon areas. Organize search results into marketing lists or market areas. Export ZIP code demographics, territories, or marketing lists in Microsoft® Excel spreadsheets.

Add drive time polygons to your market analysis tools

Create drive time polygons to identify actual market areas. Explore your data within drive time areas. Improve direct mail campaigns.

Perform Market Analysis for multiple sites

Search data for multiple locations. Generate market area profiles. Find nearest store or pick up location. Calculate distances to multiple locations.
Aggregate demographic data and populate data records with geography names.

Visualize business data on map with various symbols

Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.

Color code maps by ZIP code, county, or state

Import business data by ZIP code to show it geographically. Create colorful maps for business analysis that connect real Census data to locations on the ground.

Create powerful reports and presentations with maps

Embed map images into reports. Use interactive maps for effective presentations. Export map as PDF to create large wall maps.

Share business maps

Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.

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