Business Mapping for Nursing and Residential Care Facilities

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From site selection to sales territory mapping to route visualization, business mapping software can have a number of useful applications for nursing homes and long-term care facilities. With MapBusinessOnline, you can reduce the burden on your support staff, improve your residents' quality of life and run a leaner and more sustainable business overall.

Site Selection for Nursing Homes

Site selection is one of the of the most important things business mapping software can help with. When choosing a location for a new facility or an expansion to an existing operation, a number of factors come into play. The site must be close to hospitals and other medical facilities. It must also be accessible for patients with mobility issues. Proximity to green spaces and other attractions can have an impact on residents' moods and make your center more desirable. Finally, it should be located in an area where there is a clear demand for services.

Balancing these priorities can be a difficult task. MapBusinessOnline helps you explore the multiple factors involved in site selection in a visual format. The software uses current census data to identify demographic trends and map them onto a given area. This allows you to drill down on potential sites and see who and what is located nearby, as well as whether there is a demand for services in the area.

Sales Territory Mapping With MapBusinessOnline

Another useful feature of MapBusinessOnline is its ability to define and manage sales territories. While sales and marketing may seem like an ancillary concern for a nursing home or residential facility, the fact is that all operations need residential care facilities to stay profitable.

MapBusinessOnline helps you make the most of your marketing budget by carefully targeting campaigns at select segments of your core audience; by directing your marketing messages to where they will have the most impact. With MBO, you can view demographic trends to locate aging and affluent populations and direct resources accordingly. Use it to map out leads, track sales activity over time and maximize the impact of your promotional activities. For instance, test various messages and formats into several geographic and demographic markets to see which ones respond well.

Route Visualization

Finally, MapBusinessOnline includes tools that aid with route visualization and related tasks. The software provides enhanced situational awareness by showing you which facilities are closest to your patients by medical discipline. With this information, you can coordinate with care providers to ensure fast and efficient delivery of health services. If you routinely take residents out for activities, MapBusinessOnline can identify the most efficient way to get where you're going, keeping your fuel costs and related expenses down.

Working With MapBusinessOnline

In busy nursing homes and other facilities, staff just don’t have the time to learn new software platforms — any investment in additional technology must be worth the effort. Fortunately, MapBusinessOnline is intuitive and easy to use. Create compelling business maps of your residential services and share them with constituents. A subscription-based pricing model ensures you only pay for the services you need, making it highly affordable, too.

See the benefits MapBusinessOnline can have for your facility by downloading a free one-month trial today.

Learn How Our Customers are Succeeding with MapBusinessOnline

The Alternative Board (TED), an advisory board creation service for business of all types and sizes, used MapPoint to import customer locations, create and manage territories, and for visual market analysis. When MapPoint left them high and dry, they began looking for a MapPoint replacement. This process led them to MapBusinessOnline.

Over a period of a few weeks MapBusinessOnline shared several online web demo that showed exactly how MapBusinessOnline would replace and improve upon the mapping technology TED had become used to. The Alternative Board recently renewed their Map Business Online subscription for another year.

The Alternative Board

"Very satisfied and happy with the program! Our organization was a little nervous when we found out we had to replace MapPoint. Once we came across MapBusinessOnline, we knew we had found the program for us. Not only are there many features for the map creators, there are also a lot of usable features for the individuals that receive the view-only shared maps. This is a great program and with the way our organization is changing, I have no concern about recommending it to other internal departments."

Business Manager

"I use it daily to visualize customers and sales territories, and to plan sales trips. It’s so intuitive."

Jeanne Gazlay
Life Brokerage sales Director
Mutual of Omaha