Filtering a Data Map

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As businesses become more diligent about collecting, storing and accessing information, there is a growing need for advanced tools that allow them to sort, filter and arrange this data in a useable way. Ultimately, the problem of too much information is just as damaging as not enough — to make informed decisions, you must be able to drill down on the stats that matter most.

MapBusinessOnline is a powerful business mapping platform with advanced data filter visualization capabilities. With it, you can take information that would otherwise be overwhelming — including historical sales data and demographics — and refine it to be more usable and insightful. Smart businesses in a wide range of industries all use MapBusinessOnline for strategic planning, sales territory mapping, market analysis and more.

How to Use Data Filter Mapping

Users can do many things with MapBusinessOnline's data filter mapping tools. For example, you can:

  • Restrict a map to a specific geographic area. Location filtering is one of the most basic ways to create more useful maps. With MapBusinessOnline, you can look closely at a state, county, city, zip code or neighborhood to see who lives there and where your competitors are located, among other things. This is useful for assigning sales territories, route mapping or site selection when growing your business.
  • Get precise with demographic data. Perhaps you want to focus on a highly specific demographic — say, college-educated women between the ages of 30 and 45. MapBusinessOnline uses current U.S. Census data to create demographic maps that users can filter according to multiple factors. Instantly see where your desired customer base lives and use that information to create targeted marketing initiatives that speak to it directly.
  • Compare specific factors between regions. Data filter mapping also allows users to compare and contrast different geographic areas. With it, you can see where your sales team is exceeding expectations and where it is underperforming. If you're planning on expanding your business, data filtering can show you how different regions compare, for example, in land value, sales potential, competitor penetration and more, so you can look specifically at these individual factors and make an informed decision.

Data filtering map software like MapBusinessOnline helps you make sense of big data and leverage it to make smarter, more strategic choices. Whether you're planning for the future or trying to refine your current operations, MapBusinessOnline is a critical ally for marketing, sales, administration and more.

MapBusinessOnline's data filter visualization capability is just one of the many useful tools it offers businesses in a variety of industries. Explore its full functionality online or contact a representative to learn more.

See MapBusinessOnline in action by downloading a free 1-month trial today.

Learn How Our Customers are Succeeding with MapBusinessOnline

This leading North American reseller of hardware and software supports millions of businesses worldwide. We get regular calls from SHI representatives who need to offer a MapPoint replacement or to simply provide business mapping software for a corporate or government account. SHI customers include users of annual subscriptions for the USA and Canada as well as collaborative Team Editing subscriptions for corporate accounts.

Software House International (SHI)


"We recently switched to Map Business Online at our company. Not only is MBO returning us better results than our old software, but it came with a 3500% decrease in yearly licensing fees! We couldn't be happier with the switch. Excellent ease of use. I was able to just open up the program and go. It's very user friendly. I did get stuck with one feature, and reached out to customer service for help. I didn't really expect to get anything in return, but they emailed me back within the hour, and I was only a trial member! Very pleased."

Business Manager
Storecrafter


A leading provider of automated storage and retrieval systems, Kardex Remstar has a multi-layered distribution network in North America. Mapping regional sales territories and sales districts using ZIP codes and states. Kardex Remstar tapped into MBO territory creation services to make the process quick and easy. Detailed ZIP code tables were converted by MapBusinessOnline into multiple maps describing their distribution network, sales coverage by customer segment, and product maps.

"The product is phenomenal and the support even better."

Sales Manager
Kardex

Popular MapBusinessOnline features

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 250,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Import Your data from variety of data sources

Load your data from Spreadsheets, text files, CRM, ERP, accounting packages, or POS systems. Connect to a custom data source with SDK.

Display business data against demographic maps

Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis.

Search business data in full-featured tabular view

Search your data records by business name. Sort data view by any variable. Filter data by custom criteria. View search results on map.

Generate demographic reports

Aggregate demographic data by radius, polygon, or drive time. Get insights into your existing markets or explore potential markets. Add territory demographic profile to a map or export it into a file.