Filtering a Data Map

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As businesses become more diligent about collecting, storing and accessing information, there is a growing need for advanced tools that allow them to sort, filter and arrange this data in a useable way. Ultimately, the problem of too much information is just as damaging as not enough — to make informed decisions, you must be able to drill down on the stats that matter most.

MapBusinessOnline is a powerful business mapping platform with advanced data filter visualization capabilities. With it, you can take information that would otherwise be overwhelming — including historical sales data and demographics — and refine it to be more usable and insightful. Smart businesses in a wide range of industries all use MapBusinessOnline for strategic planning, sales territory mapping, market analysis and more.

How to Use Data Filter Mapping

Users can do many things with MapBusinessOnline's data filter mapping tools. For example, you can:

  • Restrict a map to a specific geographic area. Location filtering is one of the most basic ways to create more useful maps. With MapBusinessOnline, you can look closely at a state, county, city, zip code or neighborhood to see who lives there and where your competitors are located, among other things. This is useful for assigning sales territories, route mapping or site selection when growing your business.
  • Get precise with demographic data. Perhaps you want to focus on a highly specific demographic — say, college-educated women between the ages of 30 and 45. MapBusinessOnline uses current U.S. Census data to create demographic maps that users can filter according to multiple factors. Instantly see where your desired customer base lives and use that information to create targeted marketing initiatives that speak to it directly.
  • Compare specific factors between regions. Data filter mapping also allows users to compare and contrast different geographic areas. With it, you can see where your sales team is exceeding expectations and where it is underperforming. If you're planning on expanding your business, data filtering can show you how different regions compare, for example, in land value, sales potential, competitor penetration and more, so you can look specifically at these individual factors and make an informed decision.

Data filtering map software like MapBusinessOnline helps you make sense of big data and leverage it to make smarter, more strategic choices. Whether you're planning for the future or trying to refine your current operations, MapBusinessOnline is a critical ally for marketing, sales, administration and more.

MapBusinessOnline's data filter visualization capability is just one of the many useful tools it offers businesses in a variety of industries. Explore its full functionality online or contact a representative to learn more.

See MapBusinessOnline in action by downloading a free 1-month trial today.

Learn How Our Customers are Succeeding with MapBusinessOnline

This leading national footwear brand manufacturer uses MapBusinessOnline to conduct retail coverage assessments nationwide. They loved MBO’s ability to provide both street level detail and USA wide high level views of points-of-sale. Importing location enabled address databases for symbolization and color shading is easy. New and planned stores can be added to the map market analysis as products are launched and mature.

"Importing location enabled address databases for symbolization and color shading is easy."

Todd Eichelberger
Sales Director

"I just wanted to say thank you for this amazing mapping tool! I've tried a number of sales territory map solutions and this is by far the best. I just (finally!) switched over from MapPoint and this is so much better, I wish I had switched sooner. Your videos and blog are also really helpful, though most things I have figured out on my own. It looks like I also have a lot more to discover as I explore the data visualization tools. Thanks again!"

Andrea Harrison
Business Analyst
Brainlab, Inc.

"You guys are awesome! I used the MapBusinessOnline trial to get promoted to a sales position within my company. I showed them how I would work my territory with great MBO printed maps that showed projected sales dollars by account locations. I got the Job!"

Jeff Krieger
Territory Manager
Mizuno USA

Popular MapBusinessOnline features

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 250,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Import Your data from variety of data sources

Load your data from Spreadsheets, text files, CRM, ERP, accounting packages, or POS systems. Connect to a custom data source with SDK.

Display business data against demographic maps

Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis.

Search business data in full-featured tabular view

Search your data records by business name. Sort data view by any variable. Filter data by custom criteria. View search results on map.

Generate demographic reports

Aggregate demographic data by radius, polygon, or drive time. Get insights into your existing markets or explore potential markets. Add territory demographic profile to a map or export it into a file.