GIS Software from MapBusinessOnline

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A geographic information system (GIS) is a computer-based system that is used for capturing, storing, analyzing and managing geographic data. While GIS is a broad concept that applies to various technologies, one of its most common applications is GIS mapping. Specially designed GIS mapping software is capable of producing maps, charts and other types of graphic displays that allows the user to visualize and analyze geographic data that has been accumulated on spreadsheets. This makes GIS mapping an invaluable tool for analytical business decision-making processes.

GIS Mapping Software Enables Spatial Analysis

One of the biggest benefits of GIS mapping software is that it can store information through the use of spatial indices. This makes it easier to identify features within a specific geographic region. For instance, you can quickly and easily identify locations within a certain radius of a point or create a map that shows all the streets that run through a designated area. In essence, GIS mapping lets you establish stronger connections between data and geography so you can visualize how various data points relate to other objects.

GIS Mapping Capabilities

Examples of the numerous benefits of GIS mapping software include:

  • Cost reductions: GIS mapping can result in greater cost savings through improved operating efficiency. A common example is using GIS mapping software in fleet management for more efficient vehicle routing to save fuel and reduce vehicle wear and tear.
  • More informed decision making: GIS mapping software allows decision makers to make choices based on analysis results. For instance, those in charge of selecting a site for a new store or facility use geographic information to hone in on the ideal location; information like traffic statistics, median income of the surrounding area, and planned municipal street adjustments.
  • Stronger Constituent Engagement: GIS mapping software provides the tools that can combine disparate datasets and present them in a coherent, unified manner. This facilitates better communication between departments, organizations and companies and allows cross functional teams to collaborate on developing solutions. GIS is earth-based social media.
  • Administrative benefits: GIS makes it easier to record, maintain and update geographical information that can impact present and future business decisions.
  • Defining Areas of Interest: GIS mapping provides a better understanding of what is and what isn’t likely to happen with a specific geographic region or space. This helps organizations to proactively manage their operations within these territories and areas of interest.

Which Industries Can Benefit From GIS Mapping?

Industries that can benefit from using GIS mapping software include:

  • Retail Business: GIS mapping can aid in site selection, logistics, market analysis and much more.
  • Consumer science and Marketing: Applications include consumer/demographic profiling and data analytics.
  • Environmental: Conducting environmental impact studies, resource management analysis, and climate change analyses.
  • Transportation: Determining optimal routes, adjusting/modifying routes as the geography and infrastructure changes over time, and tracking mobile devices and field collected data.
  • Resource Management: GIS mapping software can assist in processes such as timber management, deforestation analyses, energy exploration, or park planning.

Contact MapBusinessOnline for more information about GIS mapping.

Learn How Our Customers are Succeeding with MapBusinessOnline

"We use MapBusinessOnline to prepare for sales meetings. The program’s territory mapping enables color-coded sales territories by zip-code helping to define sales responsibilities and keeping our focus on selling."

Christie Shedd
Operations Manager
AFTCO Bluewater


"We use MBO for event planning at cities all across the USA. It’s easy and fast. It blows away the other applications we tried."

Kristine Gates
Strategic Accounts Sales Manager
Extend Health


"We've tried the REST now we are using the BEST. After searching and trying other mapping programs for our delivery operations team and finding that we just couldn't get all the features that we required, we finally found MapBusinessOnline. Not only did it have all the features we needed including Longitude/Latitude and optimizing delivery routes, but it provided us tons of other bells and whistles. MBO proved to be a superb tool for our operations team to create routes and territories with the click of a few buttons while also allowing our reporting team to make beautiful maps that help our executive team visualize the story the data was telling. We are using this for the 2nd year in a row and will be renewing when it is time again. We pride ourselves at offering cutting edge applications to our millions of readers and subscribers worldwide and love that MBO helps us stay ahead of the technology curve by continuing to update their product and features. The release of MBO for the Desktop was a great addition and only helps make using the product even easier. To the staff at MBO — Keep up the great work!"

Dow Jones