GIS Software from Map Business Online

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A geographic information system (GIS) is a computer-based system that is used for capturing, storing, analyzing and managing geographic data. While GIS is a broad concept that applies to various technologies, one of its most common applications is GIS mapping. Specially designed GIS mapping software is capable of producing maps, charts and other types of graphic displays that allows the user to visualize and analyze geographic data that has been accumulated on spreadsheets. This makes GIS mapping an invaluable tool for analytical business decision-making processes.

GIS Mapping Software Enables Spatial Analysis

One of the biggest benefits of GIS mapping software is that it can store information through the use of spatial indices. This makes it easier to identify features within a specific geographic region. For instance, you can quickly and easily identify locations within a certain radius of a point or create a map that shows all the streets that run through a designated area. In essence, GIS mapping lets you establish stronger connections between data and geography so you can visualize how various data points relate to other objects.

GIS Mapping Capabilities

Examples of the numerous benefits of GIS mapping software include:

  • Cost reductions: GIS mapping can result in greater cost savings through improved operating efficiency. A common example is using GIS mapping software in fleet management for more efficient vehicle routing to save fuel and reduce vehicle wear and tear.
  • More informed decision making: GIS mapping software allows decision makers to make choices based on analysis results. For instance, those in charge of selecting a site for a new store or facility use geographic information to hone in on the ideal location; information like traffic statistics, median income of the surrounding area, and planned municipal street adjustments.
  • Stronger Constituent Engagement: GIS mapping software provides the tools that can combine disparate datasets and present them in a coherent, unified manner. This facilitates better communication between departments, organizations and companies and allows cross functional teams to collaborate on developing solutions. GIS is earth-based social media.
  • Administrative benefits: GIS makes it easier to record, maintain and update geographical information that can impact present and future business decisions.
  • Defining Areas of Interest: GIS mapping provides a better understanding of what is and what isn’t likely to happen with a specific geographic region or space. This helps organizations to proactively manage their operations within these territories and areas of interest.

Which Industries Can Benefit From GIS Mapping?

Industries that can benefit from using GIS mapping software include:

  • Retail Business: GIS mapping can aid in site selection, logistics, market analysis and much more.
  • Consumer science and Marketing: Applications include consumer/demographic profiling and data analytics.
  • Environmental: Conducting environmental impact studies, resource management analysis, and climate change analyses.
  • Transportation: Determining optimal routes, adjusting/modifying routes as the geography and infrastructure changes over time, and tracking mobile devices and field collected data.
  • Resource Management: GIS mapping software can assist in processes such as timber management, deforestation analyses, energy exploration, or park planning.

Contact Map Business Online for more information about GIS mapping.

Learn How Our Customers are Succeeding with Map Business Online

"MapBusinessOnline has helped my organization visualize our territories in very little time. I created maps that allowed us to see where we are doing well and where we may be struggling. Getting this information has helped us capitalize on our opportunities and build our brand throughout the country."

Elwin Warsh
Strategic Sales Analyst
The Honest Kitchen

"We use Map Business Online to prepare for sales meetings. The program’s territory mapping enables color-coded sales territories by zip-code helping to define sales responsibilities and keeping our focus on selling."

Christie Shedd
Operations Manager
AFTCO Bluewater

One of many international companies left hanging by Microsoft’s cancelation of MapPoint and turning to Map Business Online for a MapPoint replacement. Multiple departments across the enterprise utilize business mapping for a variety of applications including claims management analysis, insurance related operational planning, and market analysis. An extremely detailed procurement and security review lead to a contract for Map Business Online services. Corporate accounts use MBO for sales territory mapping, collaborative Team editing, and communicating with maps.

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