Create Fast & Captivating Heat Maps

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A heat map is a map-based visualization of numeric data that highlights the relative intensity of the selected data through color shadings. Heat maps are like weather maps, they provide an instant visualization of risk, opportunity, and stagnation for the map viewer. MapBusinessOnline makes it easy to create heat maps online from both imported point data or as colored data themes applied to ZIP codes, counties, states, Census Tracts and other geographies.

Point-based Business Heat Maps are applied to a variety of industries:

  • Sales Organizations use heat maps to show increasing or decreasing intensities in location data. Sales activity can be reflected by heat mapping. Sales managers can easily share information about where sales are occurring; where business is growing or declining by displaying the data as a heat map.
  • Law Enforcement agency heat maps access crime statistics for presentation as a heat map. Law enforcement maps often show statistical crime data in the form of a heat map intensities to define where illegal activity is concentrated. Heat maps transform relatively boring numeric data into colorful maps inspiring audiences into action.
  • Healthcare Analysts portray disease epidemics as heat maps. These medical maps are used to track the progress of an outbreak and the effectiveness of mitigation efforts. Medical heat maps provide instant visualizations of areas at the highest risk of disease spread.

With MapBusinessOnline, Heat Maps are created from user data. Imported spreadsheets will contain separate columns for address information, and a specific column for heat mapping in Excel or other spreadsheet file formats. The MBO Heat Map button lets you choose your data and heat map column, as well as color intensity and shade.

AddressCityStateZip CodeSales Activity Q1
101 School StMorgantonIL47301$24,989
56 Bourbon StBorlynnOH34789$55,300

Another type of heat mapping is color shading (color coding) geographic districts like ZIP codes or counties. In MapBusinessOnline imported point data or demographic data can be used to color code administrative districts. Color gradations for geographic districts can be based on imported address-based data or demographic data within heat mapping software.

Heat Mapping by geographic area (color shading) has many business applications:

  • New Retail Store Location Planning - Retail market analysts often color shade a list of ZIP codes by Census Bureau population statistics. More populated areas or areas with higher income levels can be color shaded with deeper shades. The most cost-effective construction locations can then be overlaid.
  • Insurance Underwriters import claims data by address and compile ZIP code heat maps based on risk assessments. Higher risk ZIP codes can be color coded in progressively brighter colors.
  • Real Estate Developers use heat color coded heat maps to delineate address-based housing assets by value against a background of Census tract or ZIP code neighborhoods color coded by income levels. For good or for bad, house flipping plans are generally designed around these heat map views of both point data and administrative district geographies.

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Learn How Our Customers are Succeeding with MapBusinessOnline

The Alternative Board (TED), an advisory board creation service for business of all types and sizes, used MapPoint to import customer locations, create and manage territories, and for visual market analysis. When MapPoint left them high and dry, they began looking for a MapPoint replacement. This process led them to MapBusinessOnline.

Over a period of a few weeks MapBusinessOnline shared several online web demo that showed exactly how MapBusinessOnline would replace and improve upon the mapping technology TED had become used to. The Alternative Board recently renewed their Map Business Online subscription for another year.

The Alternative Board

Billy Taylor of Stop Hunger Now, one the world’s great nonprofit organizations said:

"Thanks for the great product, I use it all the time in our non-profit."

Billy and his team use MBO to create regional lists from their organizational data. MBO is a great data segmentation tool supporting market analysis. Users can segment data geographically and append a variety of data layers to exported results.

Billy Taylor
Stop Hunger Now

"MapBusinessOnline has made it easy for DriSteem to locate and compare Rep territories. Every single person in our office has a map from MapBusinessOnline at their desk and refers to it daily. We are thankful to be using MapBusinessOnline for developing our business and outside sales representative team!

Thank you MapBusinessOnline!

Abby Rogers
Marketing Coordinator
DriSteem Corporation

Popular MapBusinessOnline features

Emphasize customers density with heat maps

Highlight market areas that generate more business. Visually compare map areas for business potential. Select from a variety of heat map colors and options.

Color code maps by ZIP code, county, or state

Import business data by ZIP code to show it geographically. Create colorful maps for business analysis that connect real Census data to locations on the ground.

Display business data against demographic maps

Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis.

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 250,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Illustrate business data on map with charts

Graphically depict your business data on a map using pie or bar charts. Use charts to show sales by product, invoices due vs. paid, products ordered vs. shipped, and sales by customer demographics.

Visualize business data on map with various symbols

Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.

Add a variety of layers and data to map

Includes ZIP codes, Counties, States, Metropolitan Statistical Areas (MSA), Census Tracts, City Limits, ZIP3 codes, US cities, Highways, and other map layers.

Print large format map views

Print large maps to use in presentations and project plans. Save maps as PDF files to print as large as 60” x 60” customer maps. Supports multiple pages option to use your home or office printer for large wall maps.

Share business maps

Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.