MapBusinessOnline – Your Maptive Alternative
On the surface, MapBusinessOnline and Maptive have a lot in common. Both are robust, full-featured tools for business and sales territory mapping. Both allow you to import sales data from your CRM and to create custom maps based on your business processes. Both Maptive and MapBusinessOnline place current demographic data in a visual format, so you can gain deeper insights about your potential customers.
Ultimately, the best mapping software for your business will depend on several factors, including your budget. Let's take a look at how MapBusinessOnline and Maptive compare:
- Mapping tools: At the core of both MapBusinessOnline and Maptive is a suite of powerful mapping tools that allow you to manipulate data according to your requirements. With either platform, you can group and filter data, create heat maps and other visualizations, and redraw territories and boundaries. However, one distinction between the two programs is your ability to create and store customized maps. A basic single user license for Maptive offers storage for 40 maps, whereas the comparable MapBusinessOnline plan lets you work on up to 200 files at a time at less than a quarter of the price Maptive charges.
- Demographic data: The ability to overlay demographic data is a feature available on only the best territory mapping software. The advantages of this are obvious — information about where your customers live, their age and income, and more can be incredibly useful in tailoring your services and developing effective marketing campaigns. MapBusinessOnline provides access to current U.S., UK and Canadian census data that is searchable by administrative districts, including ZIP and postal code. Maptive, on the other hand, offers a wider coverage area, but it draws its data primarily from Google’s enterprise-level mapping technology.
- Ease of use: Maptive and MapBusinessOnline are cloud-based technologies that are compatible with Windows and Mac platforms. Both can be accessed on-the-go, allowing for collaboration with team members spread out across geographic distances. Both are easy to use and train new staff on, simplifying implementation and reducing the disruption to your business during training. The main difference between the two is that MapBusinessOnline includes a world-class support system that puts one-on-one help from a trained professional just a phone call or email away.
Overall Value
Maptive and MapBusinessOnline are professional, enterprise-grade systems that offer many advantages over more simplistic mapping platforms. Either will deliver exceptional functionality, though when it comes to pricing, MapBusinessOnline is the clear value leader. A single user license for MapBusinessOnline starts at just $500.00/year. A comparable Maptive plan starts at $1,250 annually, and it includes fewer savable maps as well as restrictions on the number of plottable locations you can create.
Try out MapBusinessOnline for yourself with a free one-month subscription. Sign up today or contact a representative to learn more.
Learn How Our Customers are Succeeding with MapBusinessOnline
Prison Fellowship — Prison Fellowship® trains and inspires churches and communities-inside and outside of prison-to support the restoration of those affected by incarceration. PFM uses MapBusinessOnline Team Edition to create a variety of maps that track the placement of constituents and describe the demographic background of placement areas for further study and understanding.
"We love MBO, especially the ability to share maps with non-license holders for viewing!"
Business Manager
Prison Fellowship
"MapBusinessOnline helps me identify our most promising markets and define exactly those contacts I’m going to market to. It's the best product I've found that lets me 'visualize' my data."
Tom Jans
Director of Marketing
Swing Surgeon Golf Management
"Very satisfied and happy with the program! Our organization was a little nervous when we found out we had to replace MapPoint. Once we came across MapBusinessOnline, we knew we had found the program for us. Not only are there many features for the map creators, there are also a lot of usable features for the individuals that receive the view-only shared maps. This is a great program and with the way our organization is changing, I have no concern about recommending it to other internal departments."
Business Manager
I-Car
