Map Business Online vs. Maptive

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On the surface, Map Business Online and Maptive have a lot in common. Both are robust, full-featured tools for business and sales territory mapping. Both allow you to import sales data from your CRM and to create custom maps based on your business processes. Both Maptive and Map Business Online place current demographic data in a visual format, so you can gain deeper insights about your potential customers.

Ultimately, the best mapping software for your business will depend on several factors, including your budget. Let's take a look at how Map Business Online and Maptive compare:

  • Mapping tools: At the core of both Map Business Online and Maptive is a suite of powerful mapping tools that allow you to manipulate data according to your requirements. With either platform, you can group and filter data, create heat maps and other visualizations, and redraw territories and boundaries. However, one distinction between the two programs is your ability to create and store customized maps. A basic single user license for Maptive offers storage for 40 maps, whereas the comparable Map Business Online plan lets you work on up to 200 files at a time at less than a quarter of the price Maptive charges.
  • Demographic data: The ability to overlay demographic data is a feature available on only the best territory mapping software. The advantages of this are obvious — information about where your customers live, their age and income, and more can be incredibly useful in tailoring your services and developing effective marketing campaigns. Map Business Online provides access to current U.S., UK and Canadian census data that is searchable by administrative districts, including ZIP and postal code. Maptive, on the other hand, offers a wider coverage area, but it draws its data primarily from Google’s enterprise-level mapping technology.
  • Ease of use: Maptive and Map Business Online are cloud-based technologies that are compatible with Windows and Mac platforms. Both can be accessed on-the-go, allowing for collaboration with team members spread out across geographic distances. Both are easy to use and train new staff on, simplifying implementation and reducing the disruption to your business during training. The main difference between the two is that Map Business Online includes a world-class support system that puts one-on-one help from a trained professional just a phone call or email away.

Overall Value

Maptive and Map Business Online are professional, enterprise-grade systems that offer many advantages over more simplistic mapping platforms. Either will deliver exceptional functionality, though when it comes to pricing, Map Business Online is the clear value leader. A single user license for Map Business Online starts at just $299.95/year. A comparable Maptive plan starts at $1,250 annually, and it includes fewer savable maps as well as restrictions on the number of plottable locations you can create.

Try out Map Business Online for yourself with a free one-month subscription. Sign up today or contact a representative to learn more.

Selected Map Business Online features

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 100,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Design and visualize sales territories

Use our sales territory mapping software to create sales territories by ZIP code, county, or state. Aggregate demographics and sales data by territory. Search business data inside sales territories. Highlight territory overlap.

Plan customers visits with optimized routing

Use maps to identify customers within a radius or polygon. Optimize visits sequence and generate turn-by-turn driving directions. Reduce travel costs. Improve ROI and productivity.

Display business data against demographic maps

Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis.

Perform Market Analysis for multiple sites

Search data for multiple locations. Generate market area profiles. Find nearest store or pick up location. Calculate distances to multiple locations. Aggregate demographic data and populate data records with geography names.

Draw custom graphics and annotate maps

Draw circles, rectangles, polygons, and lines. Choose from a selection of line styles and fill colors. Identify map locations with text. Draw market areas and sales territories. Customize your business map.

Visualize business data on map with various symbols

Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.

Illustrate business data on map with charts

Graphically depict your business data on a map using pie or bar charts. Use charts to show sales by product, invoices due vs. paid, products ordered vs. shipped, and sales by customer demographics.

Emphasize customers density with heat maps

Highlight market areas that generate more business. Visually compare map areas for business potential. Select from a variety of heat map colors and options.

Print large format map views

Print large maps to use in presentations and project plans. Save maps as PDF files to print as large as 60” x 60” customer maps. Supports multiple pages option to use your home or office printer for large wall maps.

Share business maps

Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.