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On the surface, MapBusinessOnline and Maptive have a lot in common. Both are robust, full-featured tools for business and sales territory mapping. Both allow you to import sales data from your CRM and to create custom maps based on your business processes. Both Maptive and MapBusinessOnline place current demographic data in a visual format, so you can gain deeper insights about your potential customers.
Ultimately, the best mapping software for your business will depend on several factors, including your budget. Let's take a look at how MapBusinessOnline and Maptive compare:
Mapping tools: At the core of both MapBusinessOnline and Maptive is a suite of powerful mapping tools that allow you to manipulate data according to your requirements. With either platform, you can group and filter data, create heat maps and other visualizations, and redraw territories and boundaries. However, one distinction between the two programs is your ability to create and store customized maps. A basic single user license for Maptive offers storage for 40 maps, whereas the comparable MapBusinessOnline plan lets you work on up to 200 files at a time at less than a quarter of the price Maptive charges.
Demographic data: The ability to overlay demographic data is a feature available on only the best territory mapping software. The advantages of this are obvious — information about where your customers live, their age and income, and more can be incredibly useful in tailoring your services and developing effective marketing campaigns. MapBusinessOnline provides access to current U.S., UK and Canadian census data that is searchable by administrative districts, including ZIP and postal code. Maptive, on the other hand, offers a wider coverage area, but it draws its data primarily from Google’s enterprise-level mapping technology.
Ease of use: Maptive and MapBusinessOnline are cloud-based technologies that are compatible with Windows and Mac platforms. Both can be accessed on-the-go, allowing for collaboration with team members spread out across geographic distances. Both are easy to use and train new staff on, simplifying implementation and reducing the disruption to your business during training. The main difference between the two is that MapBusinessOnline includes a world-class support system that puts one-on-one help from a trained professional just a phone call or email away.
Maptive and MapBusinessOnline are professional, enterprise-grade systems that offer many advantages over more simplistic mapping platforms. Either will deliver exceptional functionality, though when it comes to pricing, MapBusinessOnline is the clear value leader. A single user license for MapBusinessOnline starts at just $500.00/year. A comparable Maptive plan starts at $1,250 annually, and it includes fewer savable maps as well as restrictions on the number of plottable locations you can create.
Try out MapBusinessOnline for yourself with a free one-month subscription. Sign up today or contact a representative to learn more.
Learn How Our Customers are Succeeding with MapBusinessOnline
"This software has been tremendously helpful in mapping out my company’s sales territories map. I have researched many other products, but no one came close to the ease of use of data customization options MapBusinessOnline provides. Also, their maps are extremely accurate and pleasing to the eye. Sales projections and territory expansions can be easily mapped out with this software. Most importantly, they provide free training and a vast number of video guides that have been extremely helpful. It is apparent that this company cares about their product and their customers. Really happy with it."
KC Cooley Credit Manager Crediauto Financial
"We use MBO for event planning at cities all across the USA. It’s easy and fast. It blows away the other applications we tried."
Kristine Gates Strategic Accounts Sales Manager Extend Health
"MapBusinessOnline one of the most powerful tools I have as a Regional Channel Manager. It’s a difficult task to visually represent the vast amount of data that I have to present to my customers and team members. MBO makes it easy to represent, configure, and manipulate the data on to an effective map. A picture is worth a thousand words, and MBO allows me to create a perfect picture."
Ed Ku Regional Channel Manager ABB
Popular MapBusinessOnline features
Build fast map visualizations of your business data
Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 250,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.
Use our sales territory mapping software to create sales territories by ZIP code, county, or state. Aggregate demographics and sales data by territory. Search business data inside sales territories. Highlight territory overlap.
Search & segment data from multiple centers. Generate market area profiles. Find nearest store or pick up locations. Batch calculate distances, as well as driving times to multiple locations. Aggregate demographic data. Enrich a dataset with demographic or geographic variables.
Draw circles, rectangles, polygons, and lines. Choose from a selection of line styles and fill colors. Identify map locations with text. Draw market areas and sales territories. Customize your business map.
Visualize business data on map with various symbols
Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.
Print large maps to use in presentations and project plans. Save maps as PDF files to print as large as 60” x 60” customer maps. Supports multiple pages option to use your home or office printer for large wall maps.
Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.