Visualizing Your Sales Pipeline

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A sales pipeline is a simple, graphic overview of where your sales are, and where you can expect them to be at the end of a given period. Used properly, it is both an at-a-glance snapshot of current opportunities and a predictive tool that can help you move forward effectively.

Like all sales tools, a pipeline is only as good as the data that’s being fed into it. Useful analysis requires looking beyond the bottom line at a range of different factors, including geographic and demographic realities for each of your sales territories.

That’s where MapBusinessOnline comes in. MapBusinessOnline is a cloud-based data-mapping platform that can be used to develop more accurate sales pipeline visualizations based on your business data.

How It Works

Sales pipeline mapping with MapBusinessOnline is easy and affordable. Import business data from your normal management system and view it against accurate, up-to-date maps with demographic information, adding vital context that shows you where your team is most effective and where additional resources are necessary to meet and exceed your desired quotas.

From there, MapBusinessOnline lets you create custom sales territories that ensure your staff is evenly distributed and positioned where they will have the most impact. Map Business Online even lets you share data among team members, leading to improved collaboration and ultimately more sales.

Other MapBusinessOnline features for your salesforce include:

  • Optimizing routes to make sales calls more economical and productive
  • Performing in-depth market analyses that drill down on specific territories – remember: geographic sales territories drive accountability into your sales force
  • Creating sales heat maps that show where you’ve had the most success and where you could improve
  • Planning for the future by identifying underserved communities near you

Working with MapBusinessOnline is easy and intuitive – the cloud-based platform integrates easily with Salesforce, QuickBooks and other software, allowing you to seamlessly share your most recent data between applications.

Why MapBusinessOnline?

There are clear benefits to visualizing any sales pipeline with MapBusinessOnline. As a graphic tool, it brings to light demographic insights that are easy to miss when looking exclusively at raw data. MapBusinessOnline shows you where your team is and where it needs to be. It also shows you who your current customers are and where the best future prospects might be hiding. When you visualize this information, you can make informed decisions and allocate resources in a more strategic manner.

To learn more about the benefits of using MapBusinessOnline for visualizing your sales pipeline, keep browsing our website. You can also contact the MBO team directly to request a free 1-month trial. Get in touch and get started today!

Learn How Our Customers are Succeeding with MapBusinessOnline

"I use MapBusinessOnline to analyze retail sales activity around a metropolitan area. It’s easy and the price can’t be beat."

Annmarie Beam
Category Manager Walmart Team
Bentonville, AR

The Alternative Board (TED), an advisory board creation service for business of all types and sizes, used MapPoint to import customer locations, create and manage territories, and for visual market analysis. When MapPoint left them high and dry, they began looking for a MapPoint replacement. This process led them to MapBusinessOnline.

Over a period of a few weeks MapBusinessOnline shared several online web demo that showed exactly how MapBusinessOnline would replace and improve upon the mapping technology TED had become used to. The Alternative Board recently renewed their Map Business Online subscription for another year.

The Alternative Board

"In a large company, with many layers of sales teams, sales management, territories, operations teams and distribution, it is vital to have a solution to quickly and easily display country and regional maps. I have tried multiple other mapping solutions in the past only to be frustrated by their limitations or by their complexity. MapBusinessOnline perfectly fits my need. MBO has the versatility to allow me to build somewhat complicated maps but also allows me to knock out the quick, one-off request. MBO continues to add features and I am excited to see what new features come out next."

Dave Perek
Sr Business Analyst
Schneider Electric

Popular MapBusinessOnline features

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 250,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Visualize business data on map with various symbols

Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.

Design and visualize sales territories

Use our sales territory mapping software to create sales territories by ZIP code, county, or state. Aggregate demographics and sales data by territory. Search business data inside sales territories. Highlight territory overlap.

Emphasize customers density with heat maps

Highlight market areas that generate more business. Visually compare map areas for business potential. Select from a variety of heat map colors and options.

Color code maps by ZIP code, county, or state

Import business data by ZIP code to show it geographically. Create colorful maps for business analysis that connect real Census data to locations on the ground.

Display business data against demographic maps

Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis.

Create powerful reports and presentations with maps

Embed map images into reports. Use interactive maps for effective presentations. Export map as PDF to create large wall maps.

Share business maps

Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.

Plan customers visits with optimized routing

Use maps to identify customers within a radius or polygon. Optimize visits sequence and generate turn-by-turn driving directions. Reduce travel costs. Improve ROI and productivity.

Perform Market Analysis for multiple sites

Search & segment data from multiple centers. Generate market area profiles. Find nearest store or pick up locations. Batch calculate distances, as well as driving times to multiple locations. Aggregate demographic data. Enrich a dataset with demographic or geographic variables.