Visualizing Your Sales Pipeline

to Map Customers and Sales – Take a FREE 1-month Trial

A sales pipeline is a simple, graphic overview of where your sales are, and where you can expect them to be at the end of a given period. Used properly, it is both an at-a-glance snapshot of current opportunities and a predictive tool that can help you move forward effectively.

Like all sales tools, a pipeline is only as good as the data that’s being fed into it. Useful analysis requires looking beyond the bottom line at a range of different factors, including geographic and demographic realities for each of your sales territories.

That’s where MapBusinessOnline comes in. MapBusinessOnline is a cloud-based data-mapping platform that can be used to develop more accurate sales pipeline visualizations based on your business data.

How It Works

Sales pipeline mapping with MapBusinessOnline is easy and affordable. Import business data from your normal management system and view it against accurate, up-to-date maps with demographic information, adding vital context that shows you where your team is most effective and where additional resources are necessary to meet and exceed your desired quotas.

From there, MapBusinessOnline lets you create custom sales territories that ensure your staff is evenly distributed and positioned where they will have the most impact. Map Business Online even lets you share data among team members, leading to improved collaboration and ultimately more sales.

Other MapBusinessOnline features for your salesforce include:

  • Optimizing routes to make sales calls more economical and productive
  • Performing in-depth market analyses that drill down on specific territories – remember: geographic sales territories drive accountability into your sales force
  • Creating sales heat maps that show where you’ve had the most success and where you could improve
  • Planning for the future by identifying underserved communities near you

Working with MapBusinessOnline is easy and intuitive – the cloud-based platform integrates easily with Salesforce, QuickBooks and other software, allowing you to seamlessly share your most recent data between applications.

Why MapBusinessOnline?

There are clear benefits to visualizing any sales pipeline with MapBusinessOnline. As a graphic tool, it brings to light demographic insights that are easy to miss when looking exclusively at raw data. MapBusinessOnline shows you where your team is and where it needs to be. It also shows you who your current customers are and where the best future prospects might be hiding. When you visualize this information, you can make informed decisions and allocate resources in a more strategic manner.

To learn more about the benefits of using MapBusinessOnline for visualizing your sales pipeline, keep browsing our website. You can also contact the MBO team directly to request a free 1-month trial. Get in touch and get started today!

Learn How Our Customers are Succeeding with MapBusinessOnline

Prison Fellowship — Prison Fellowship® trains and inspires churches and communities-inside and outside of prison-to support the restoration of those affected by incarceration. PFM uses MapBusinessOnline Team Edition to create a variety of maps that track the placement of constituents and describe the demographic background of placement areas for further study and understanding.

"We love MBO, especially the ability to share maps with non-license holders for viewing!"

Business Manager
Prison Fellowship


"This software has been tremendously helpful in mapping out my company’s sales territories map. I have researched many other products, but no one came close to the ease of use of data customization options MapBusinessOnline provides. Also, their maps are extremely accurate and pleasing to the eye. Sales projections and territory expansions can be easily mapped out with this software. Most importantly, they provide free training and a vast number of video guides that have been extremely helpful. It is apparent that this company cares about their product and their customers. Really happy with it."

KC Cooley
Credit Manager
Crediauto Financial


"I have had the pleasure of using MapBusinessOnline for the past 5 years and it is an excellent and affordable tool for my clients. I am a franchise consultant, and many of my clients are just starting to get into franchising. The first main question many of them have is they don’t know the demographics around their current location, so they don’t know how to create territories for their franchisees. I am able to easily utilize MapBusinessOnline to draw a prototype territory around their existing location, do a deep dive into the many different demographics that MapBusinessOnline offers, and help the client determine the basics of their new territories, including mileage, population, household count, purchasing habits and age distributions. This tool has been so helpful that many of our clients obtain their own accounts as they begin to sell franchises and grow their business. Thank you, MapBusinessOnline, for providing such a helpful tool that is affordable and easy to use!"

Colette Bell
Director of Business Development
SMB Franchise Advisors

Popular MapBusinessOnline features

Build fast map visualizations of your business data

Map business data from various sources by street address, city name, ZIP code, or latitude and longitude. Plot 250,000 or more locations on a map at once. All you need to start is a spreadsheet with business data.

Visualize business data on map with various symbols

Assign specific symbols, colors, and sizes to your data points on map. Choose from a wide variety of symbols or create your own. Visually define customers and prospects across multiple locations using symbols color coding.

Design and visualize sales territories

Use our sales territory mapping software to create sales territories by ZIP code, county, or state. Aggregate demographics and sales data by territory. Search business data inside sales territories. Highlight territory overlap.

Emphasize customers density with heat maps

Highlight market areas that generate more business. Visually compare map areas for business potential. Select from a variety of heat map colors and options.

Color code maps by ZIP code, county, or state

Import business data by ZIP code to show it geographically. Create colorful maps for business analysis that connect real Census data to locations on the ground.

Display business data against demographic maps

Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis.

Create powerful reports and presentations with maps

Embed map images into reports. Use interactive maps for effective presentations. Export map as PDF to create large wall maps.

Share business maps

Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.

Plan customers visits with optimized routing

Use maps to identify customers within a radius or polygon. Optimize visits sequence and generate turn-by-turn driving directions. Reduce travel costs. Improve ROI and productivity.

Perform Market Analysis for multiple sites

Search & segment data from multiple centers. Generate market area profiles. Find nearest store or pick up locations. Batch calculate distances, as well as driving times to multiple locations. Aggregate demographic data. Enrich a dataset with demographic or geographic variables.