A productive, proactive salesforce is a key to any business’s success. While much has been written about how to drive accountability in the workplace, ultimately keeping your sales staff motivated comes down to clear communication and effective use of data.
Various measurements can be used to track sales activity. None of them provides a complete, accurate picture, and each should be taken as a tool for understanding rather than as a bottom line indicator of success or failure. Commonly cited sales metrics include:
Clearly, a lot can be done with raw sales data. However, as good managers know, data alone doesn’t tell the whole story.
The one thing left out of any purely data-based analysis of sales is territory mapping. Sales territories impact a business’s success in so many ways, yet they are rarely factored into sales metrics. That’s where Map Business Online comes in. MBO includes a number of tools for sales territory mapping and accountability that will give you a clearer picture of how your team is working.
With Map Business Online, sales managers can:
Ultimately, Map Business Online makes raw sales data more meaningful through data visualization. When sales data is visualized, communication between management and sales is more efficient and accountability is improved.
Improving sales accountability is something even the most successful businesses struggle with over time. If you’re looking at numbers alone, you’re not getting the full picture of how and where your staff is working.
Sign up for a free trial and see how Map Business Online can improve the accountability of your sales team. MBO features an easy-to-use visual interface that makes sense of raw sales data and helps identify who is underperforming, who is exceeding expectations and where additional resources are required. Get in touch to start your free 1-month trial today.