Business communication is of primary importance to commercial entities across the financial sector. From online retailers to utility services, there's an ongoing quest to improve the methods for gaining leads and closing sales. Thanks to new innovations, communications can now be streamlined across all departments of a given company. Spurring these advances is a concept known as dynamic data visualization, which is one of the key elements of business mapping software.
On a monthly basis, customers receive statements from banks and credit card companies that contain visualization tools such as pie charts and graphs. The purpose of these tools is to help customers understand their own spending trends, and this in turn allows customers to budget accordingly. However, several steps can be taken to enhance data visualization in ways that cover more than just trending information. When graphs and charts contain interactive options, more in–depth details and cross–referenced information, data visualization becomes dynamic.
Visualization tools have long been used to provide customers with a clearer understanding of information contained in the fine print. Likewise, one of the key traits of effective business communication is the powerful use of imagery. After all, an image can speak a thousand words, whereas most customers are less enthused to actually read a thousand words, or even a mere hundred if it consists of dry financial information. Thankfully, images can be rendered far more effectively when companies learn how to use dynamic data visualization, which basically breaks down to the following three categories:
With a customer statement, the facts of a given customer's transactions with a business are essentially etched in stone. When a statement is enhanced with interactive, online features and made accessible on a secure, encrypted, password–protected server, the customer now has a dynamic range of options. Through online visualization prompts, a customer can monitor charts on a day–by–day or week–by–week basis and filter information to suit their needs. Other types of information that a user can access through online filters include the following:
In addition to making it easier to track finances, interactive visualization makes it easier to gain answers to long–confusing mysteries regarding charges or bank statements. If a customer prefers charts over graphs or vice versa, visualizations can be set according to preference.
There are some cases in which a customer needs access to more than just the prior 12 months worth of transaction records. With an extended database, transactional archives going back since the start of an account can be provided in year–by–year document files. This can come in very useful if a customer is subject to an audit by the IRS. An extensive database can also come in handy for account holders who simply wish to reevaluate spending trends over the preceding five or ten years.
Not all account holders place their eggs in one basket. Many customers would like the option to view all accounts or systems in one place for cross–referencing purposes. With multiple–source options, customers can analyze info in any given number of ways, including the following:
With multiple–source options, a customer can access all types of data in one place for easy problem solving. The combination of interactive features, extensive databases and multiple sources provides customers with a dynamic set of tools for an overall more satisfying experience.
With graphs, charts and other graphic formats, data visualization presents info in a manner that is more readily assimilated by the average consumer. The easy readability of such graphics presents a sharp contrast to the confusion and boredom that's often associated with imageless rows of dry text. Regardless of whether it appears on a spreadsheet, computer screen or plain white piece of paper, textual data typically comes across as cluttered, unfocused and difficult to follow or understand. Communicating complex business data becomes much simpler when it is dynamically visualized.
A press release that incorporates well-designed data visuals is likely to stand out from the piles of material that journalists and PR execs are swamped with on a daily basis. This is very beneficial when distributing a press release, because the visuals increase the likelihood of it getting chosen over the PR materials of competing entities.
Visualization graphics help audiences gain a quick understanding of the crucial math involved in a given set of data. Providing that the visuals are laid out clearly, a consumer could gain insights that would otherwise be missed, and in turn use that information to make more informed decisions going forward. The emphasis here is on "well–designed" and "clearly laid out," because images that lack those qualities could have the reverse effect and end up confusing, misleading or even alienating viewers.
In short, a visual needs to have three key qualities in order to succeed with viewers:
At the same time, the image doesn't need to be especially fancy to convey its intended purpose. Often times, the simplest designs are most successful at putting the message across to viewers. A design could be memorable for its creativity, but fail to provide the necessary information and thus lack the "data" in data visualization.
Throughout the financial sector, one of today's most dynamic forms of data visualization is business mapping, in which figures and stats are color–coded by area. With business mapping software, work teams and colleagues can edit and update categorical overlays of select maps as leads mount, sales increase and figures are calculated throughout a given day. Whether an update is made collectively or individually, mapping is a powerful tool for keeping work teams synchronized in regards to advances and gains, as well as losses and oversights.
MapBusinessOnline offers the most complete set of mapping software tools on the market today. The software can be used to streamline how businesses teams communicate at all levels of operation, from marketing and logistics to sales and management.
Marketing: Business mapping software is used by marketing teams to analyze markets by region, state, country and ZIP code, variables of which can be used to gain the following:
Logistics: In business mapping, up-to-date base map data is used to optimize routes to each destination. As a result, companies are able to ship faster for less, while maximizing clock hours and garnering loyalty.
Sales: With business mapping software, sales teams can plan more effectively while understanding exactly which areas are hot in terms of leads, contacts, sales and repeat customers.
Management: Company higher–ups can apply business maps to make performance evaluations of sales teams and individual sales representatives. As such, management teams gain valuable insights into the nature of things on the ground floor.
Team Editing: Collaborative team editing of business maps leverages cross department resources with a map focus on shared problems. Enterprise managers are able to leverage the best minds in receivables, accounting, shipping and sales toward resolving customer issues.
As one of the best business communication tools currently in use, mapping helps businesses seize markets, cut losses, speed up deliveries, boost sales and maximize operations with far greater efficiency and accuracy than would ever be possible with simpler evaluation tools like plain charts and graphs.
With its multitude of features, MapBusinessOnline offers the best business communication software for operations of every size across the retail, financial and utility sectors. As today's leading form of dynamic data visualization, the software is designed to make communicating with business maps as easy as one two three. Optimized and updated quarterly for web browser access from Windows and Mac OS, the software allows users to format mapping overlays in a variety of styles. The following features are currently among the most popular with users.
With these features and many more, communicating with business process mapping is easier than ever before.
MapBusinessOnline offers one of today's most powerful visual strategies for effective business communication. To experience the unique, effective, easy–to–use features of MapBusinessOnline, sign up today for a 1-month free trial.