A map on its own is a useful way of situating your business in the world. However, to unlock the full analytical power of Map Business Online, you'll need to learn how to layer data. Layering is a way of adding context to your sales records and other business intelligence, and comparing and contrasting metrics on a region-by-region basis.
Here are the basics of layering data on a map and some of the many things you can do with this functionality.
A layer is a set of data points that have been plotted onto a map. Layers provide a visual representation of complex datasets that would otherwise be confusing or difficult to interpret alone. For example, a map layer can show geographic features such as altitude above sea level, infrastructure such as roads and green spaces, or businesses within a specific category (restaurants or retailers, for example).
Map Business Online also allows users to create map data layers by territory. For example, you can use it to build sales territory maps by ZIP code or census tract, or create your own unique boundaries.
With Map Business Online, it is possible to create layered data visualizations using datasets from a wide range of sources:
Mapping layered data lets you see this information in a visual, spatial format, and contrast it with datasets contained in other layers. Some specific things you can do with this functionality include:
Map Business Online is a flexible platform for layered data analysis that will help you make informed, strategic decisions that position your organization for success. To see for yourself how easy it is to layer your business data on a map, download a free 1-month trial of Map Business Online today.