Business Mapping for Startups and Small Businesses

Small businesses and entrepreneurs face a lot of competition and struggles on the road to profitability. Whether it’s establishing your reputation or staying viable against big-box retailers, you need every tool at your disposal.

Too often, mapping and analytics are thought of as solely the domain of larger operations. However, with Map Business Online’s affordable price point and easy-to-use feature set, any business can access demographic data and other intelligence that can help them strategize for the future. Read on for details, or download your free trial to get started today.

What Is Business Mapping?

Business mapping is the process of matching your business data with geographic and demographic data, putting it into a visual format, and using it to make business decisions. Map Business Online allows you to create, edit and share custom maps based on a variety of data points. With it, you can:

  • Get a closer look at who your customers are, where they’re coming from and what they want from your business. Most importantly, you can see where your customers are not
  • Get to know your local competition, identifying missed prospects and potential opportunities
  • View sales territories against demographic data, so you can identify which areas are underserved by your team and where resources might be better allocated
  • Perform market analyses for prospective sites, whether you’re expanding your business or opening your first brick-and-mortar location
  • Optimize routes to save costs on fuel and labor, while ensuring customers get served in a timely manner
  • Model your supply chain to reduce expenses, and improve quality control and accountability
  • Create more impactful reports and presentations that increase your chances of winning a bid or securing a loan

To explore all of Map Business Online’s features in detail, keep browsing the MBO website or contact a representative directly.

Who Can Benefit?

Business mapping can be used by practically any startup or small business. In particular, organizations in the following industries can benefit:

  • Distribution and warehousing
  • Retail and B2B sales
  • Industrial sales groups
  • Health care
  • Insurance
  • Banking and finance
  • Real estate
  • Transportation and logistics
  • Field service organizations

Whether you’re a one-person or online-only operation, or a small business in the process of growing, Map Business Online can help you achieve your goals.

Benefits of Business Mapping for Startups and Small Companies

A small investment in business mapping software such as Map Business Online can have a number of benefits for any organization. By making demographic data accessible, MBO can help you:

  • Level the playing field with larger competitors, who are may already be using similar tools
  • Identify opportunities and market trends you may have overlooked otherwise
  • Plan for the future in a more proactive way, and make informed decisions about when, where and how to expand based on critical location intelligence
  • Make better use of your existing human and material resources to keep overhead costs down

In short, small-business mapping with Map Business Online lets you leverage your business data to your advantage. Because the platform is cloud-based, collaborating and sharing information with partners is easy, too. No business is too small to benefit from address-based business mapping.

Get started with your free 1-month trial today.