Demographic Mapping Software
Make Smarter Market Decisions with MapBusinessOnline Demographic Mapping Software:
- Spot market opportunities and patterns by visualizing and color-coding demographic variables by ZIP/county/Census tract.
- Evaluate market potential around any site or by ZIP code with radius or drive-time demographic summaries.
- Expose competitors and build B2B lead lists directly on a target area demographic map using built-in business listings.
- Discover look-alike markets for business expansion by matching areas to your best customer demographic profile.
- Enrich your customer data with demographic information.
- Create exportable marketing lists by filtering and segmenting your imported business data.
- Share interactive maps, export and print high-resolution map images.
Spot Market Opportunities and Patterns
See where demand clusters and gaps exist by color-coding population, household income and other relevant demographics across ZIPs, counties, and Census tracts. Compare your sales or outreach results to these patterns to zero in on high-potential areas.
Evaluate Market Potential around Any Site
Quickly size households, income, and other key stats around stores, clinics, or potential sites using radius or drive-time demographic summaries. Compare locations or ZIP codes side-by-side to prioritize openings, campaigns, or service coverage.
Expose Competitors and Build B2B Lead Lists
Search built-in business listings to reveal who’s operating in your target area. Turn the results into a ready-to-work prospect list. Search within your drawn area or drive-time polygon and export the businesses that match your search criteria such as industry code, size, or estimated sales volume.
Discover Look-Alike Markets for Expansion
Find new territories that mirror your best-performing areas’ customer demographic profile. Shortlist ZIPs for field validation and site selection with confidence.
Enrich Your Customer Data with Demographics
Append population, income, age cohorts, and other Census data by ZIP code or county to each record so sales and marketing can segment and score with real context. Bring the data into your lists directly from the map.
Create Exportable, Targeted Marketing Lists
Filter customers and prospects by the demographic and location criteria that matter, then export a clean CSV file for outreach. Hand your team lists they can act on immediately.
Share Interactive Maps & Print High-Resolution Outputs
Circulate interactive web maps to align teams and stakeholders: share read-only web maps or collaborate on map and data editing with other MapBusinessOnline subscribers. Or drop high-quality map images into presentation slides and reports. When you need big impact, print large-format maps for walls and war rooms.
See MapBusinessOnline in Action
Request a demo
Learn How Our Customers are Succeeding with MapBusinessOnline
MVP Sports Clubs is a sports and health facility management and development company with operations in Central Florida and West Michigan. MVP uses MapBusinessOnline to construct demographic map profiles of a radius surrounding each of their many sports clubs. Such market analysis helps MBO users develop a better understanding of their business which makes strategic planning more effective.
"MBO users develop a better understanding of their business which makes strategic planning more effective."
Mark Hope
Business Manager
MVP Sports
Prison Fellowship — Prison Fellowship® trains and inspires churches and communities-inside and outside of prison-to support the restoration of those affected by incarceration. PFM uses MapBusinessOnline Team Edition to create a variety of maps that track the placement of constituents and describe the demographic background of placement areas for further study and understanding.
"We love MBO, especially the ability to share maps with non-license holders for viewing!"
Business Manager
Prison Fellowship
"I have had the pleasure of using MapBusinessOnline for the past 5 years and it is an excellent and affordable tool for my clients. I am a franchise consultant, and many of my clients are just starting to get into franchising. The first main question many of them have is they don’t know the demographics around their current location, so they don’t know how to create territories for their franchisees. I am able to easily utilize MapBusinessOnline to draw a prototype territory around their existing location, do a deep dive into the many different demographics that MapBusinessOnline offers, and help the client determine the basics of their new territories, including mileage, population, household count, purchasing habits and age distributions. This tool has been so helpful that many of our clients obtain their own accounts as they begin to sell franchises and grow their business. Thank you, MapBusinessOnline, for providing such a helpful tool that is affordable and easy to use!"
Colette Bell
Director of Business Development
SMB Franchise Advisors
Popular MapBusinessOnline features
Display business data against demographic maps
Map business data from a spreadsheet or a CRM by street address, city name, ZIP code, or latitude and longitude. Plot up to 250,000 locations on a map at once. Display your imported data layers against Census demographic data.
Color code maps by ZIP code, county, or state
Create color-coded maps that visualize up-to-date Census demographic data by ZIP code, county, or state.
View demographic data in tabular form
View imported datasets, built-in map layers, and demographic data in a tabular form. Easily search or filter the data.
Generate demographic reports and maps for a radius
Define a trade area by radius, polygon, or drive time, and aggregate demographics for the area.
Enrich a dataset with demographic variables
Append demographic variables by ZIP Code, City Limit, County, State, MSA, or Census tract to imported datasets.
Share your business maps
Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Export to PDF for larger print formats.
