Radius Maps
What Can You Do with Radius Maps?
- Convert a radius map into a sales, service, or franchise territory.
- Search and segment your imported business data using radius maps: import customer lists, display customer locations, and batch calculate their proximity to your offices or sales rep homes.
- Look up ZIP codes or counties by map radius and export the selection for use in 3rd party apps.
- Query demographic data by radius - collect and export population, income, and household info for a given circle.
- Search business listings by radius and populate prospect lists.
- Plan marketing campaigns using customer and prospect lists.
- Plan sales trips by creating efficient multi-stop vehicle routes with turn-by-turn directions.
- Share radius maps as image files, interactive maps, or large-format printouts.
- Add circles of varied radius around multiple centers to a map.
- …and more.
All the options are also available for drive time or distance radius maps.
Benefits of Radius Mapping
Here’s a simple example of how radius mapping can be applied to a sales situation. Suppose you’re opening a new sales office in a specific geographic region, and you want to target your sales efforts within the 50-mile radius of your new headquarters. You can use radius mapping to draw a circle that extends 50 miles in every direction from your office. You’ll then be able to easily determine what data points (customers, stores, competitors, ZIP codes, counties, cities, etc.) exist within that circle. Moreover, you’ll get the demographic characteristics of the area within it. Consequently, mapping a radius helps you quickly visualize your sales opportunities, and more effectively deploy your sales staff and marketing resources.
But there’s much more: radius maps are powerful tools for business development and strategic planning. When they are used together with accurate map layers and current demographic data, they offer several benefits to organizations of any size. These include:
Simplifying the design of sales, service, delivery, or franchise territories. Radius search helps you quickly select all the ZIP codes or counties in the area, assess its population and income, and define it as a sales territory of target size.
Highlighting the location-specific data relevant to your business. When you create a radius map with MapBusinessOnline, you can populate it with the geographic, demographic, firmographic, or imported data you choose.
Visualizing your customers, prospects, and competition in an area. Radius mapping software lets you focus on specific areas to determine whether they're adequately served by either your organization or your competition. This, in turn, helps you identify areas ripe for expansion and ensures your resources are directed where they will be most effective.
Improving staff assignments and route planning. From helping your sales team reduce travel times to having technicians available to respond to incidents faster, a radius map can benefit businesses dealing with logistic challenges in a wide range of industries. You can create multiple concentric circles for modeling delivery or service zones around one central location.
Radius mapping software is helpful for retail operations, franchise businesses, service and maintenance providers, insurance companies, real estate agencies, and more.
How to Create a Radius Map
Easily create radius maps using MapBusinessOnline business mapping software. Select a center point and create a circle or radius map of your target area by dragging your cursor until the drawn circle is of the desired radius. Or drop a new point on the map and enter your radius in miles. The circle lets you query geographic, demographic, and imported customer data. Save the data within the circle as a marketing list, market area, or territory, or simply export it to Excel. You can export Census demographics for the circle, too. To share your radius map, save it to a PDF file, or embed it in a PowerPoint presentation, or create a shared interactive map that others can open in our free viewer app.
Additionally, MapBusinessOnline supports creating multiple circles around distinct centers and creating concentric circles to form a ring:
Creating drive time or drive distance polygons is equally easy with MapBusinessOnline:
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The Alternative Board (TED), an advisory board creation service for business of all types and sizes, used MapPoint to import customer locations, create and manage territories, and for visual market analysis. When MapPoint left them high and dry, they began looking for a MapPoint replacement. This process led them to MapBusinessOnline.
Over a period of a few weeks MapBusinessOnline shared several online web demo that showed exactly how MapBusinessOnline would replace and improve upon the mapping technology TED had become used to. The Alternative Board recently renewed their Map Business Online subscription for another year.
The Alternative Board
Prison Fellowship — Prison Fellowship® trains and inspires churches and communities-inside and outside of prison-to support the restoration of those affected by incarceration. PFM uses MapBusinessOnline Team Edition to create a variety of maps that track the placement of constituents and describe the demographic background of placement areas for further study and understanding.
"We love MBO, especially the ability to share maps with non-license holders for viewing!"
Business Manager
Prison Fellowship
"Very satisfied and happy with the program! Our organization was a little nervous when we found out we had to replace MapPoint. Once we came across MapBusinessOnline, we knew we had found the program for us. Not only are there many features for the map creators, there are also a lot of usable features for the individuals that receive the view-only shared maps. This is a great program and with the way our organization is changing, I have no concern about recommending it to other internal departments."
Business Manager
I-Car
Popular MapBusinessOnline features
Search data spatially with radius maps
Explore your data within circle or polygon areas. Organize search results into marketing lists or market areas. Export ZIP code demographics, territories, or marketing lists in Microsoft® Excel spreadsheets.
Use maps to create marketing campaigns
Search potential customers spatially and by demographics. Organize search results into marketing lists. Export marketing lists in Microsoft® Excel spreadsheets.
Perform market analysis for multiple sites
Search & segment data from multiple centers. Generate market area profiles. Find nearest store or pick up locations. Batch calculate distances, as well as driving times to multiple locations. Aggregate demographic data. Enrich a dataset with demographic or geographic variables.
Add drive time polygons to your market analysis tools
Create drive time polygons to identify actual market areas by hour of day and day of week. Explore your data within drive time areas. Improve direct mail campaigns.
Plan customers visits with optimized routing
Use maps to identify customers within a radius or polygon. Optimize visits sequence and generate turn-by-turn driving directions. Reduce travel costs. Improve ROI and productivity.
Print large format map views
Print large maps to use in presentations and project plans. Save maps as PDF files to print as large as 60” x 60” customer maps. Supports multiple pages option to use your home or office printer for large wall maps.
Share business maps
Create interactive maps and share with friends, colleagues, dealers, customers, prospects or vendors. Share territory maps. Email saved JPEG and PNG files or embed map files in PowerPoint presentations. Includes PDF export for larger print formats.
Display business data against demographic maps
Categorize geographic areas by population or household income. Explore new markets, business patterns, or social trends against color coded Census maps for business and competitor analysis.
Create state or regional map views
Filter map view to show only selected states or regions. Create local maps that display only certain counties or ZIP codes from your market area or within a radius.
