Monthly Archives: March 2018

How to Create a Demographic Based Coverage Map

Map Business Online users, new to business mapping, often come to the application with a unique perspective on what they need. Based on conversations they’ve had internally they may think they need a heat map.  That same map to another … Continue reading

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Thinking About Zip Codes

Do you ever think about ZIP codes? Well I do. ZIP Codes are a location element we’re all familiar with. I’m going to go out on a limb and suggest most of us know the ZIP code we currently live … Continue reading

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How to Create SWOT Analysis Maps

In my experience, when a company officer or high-level manager announces their intention to conduct a SWOT analysis, I know it’s time to polish up my resume. A management team member should also process the Strengths, Weaknesses, Opportunities, and Threats … Continue reading

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How to Impress Your Boss Through Business Mapping

Unless your company’s management team is made up of Geographic Information Systems (GIS) specialists or you work for a cartography business, creating a carefully designed business map is a great way to score points with your boss. Business mapping software … Continue reading

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