MapBusinessOnline Improvements & Enhancements Over the Years has been providing business mapping services since 2010. The years slip by so fast in the fast-paced world of business mapping software. The MapBusinessOnline development team has been very busy adding features and capabilities during the product’s lifespan to date.

Released in 2010, MapBusinessOnline began life as a primary map visualization tool with the ability to import a location-based spreadsheet, create vehicle routes, search data based on drawn map features, and create a simple territory.

All of those initial capabilities have been significantly enhanced. New features, relevant business data, and map layers have been added. Below is a growing list of improvements to MapBusinessOnline.

Enhanced Business Map Visualizations – Compelling and informative maps are core to our product offering. MapBusinessOnline software developers are well-versed in Geographic Information Systems software development. So, it is no surprise to find large and small mapping enhancements that make your job as a map creator easier and the map views you present more meaningful. Enhancements include:

  • Higher-resolution maps and printouts through vector tile support.
  • Large format PDF file export with legend control.
  • 4K print support.
  • Enhanced map looks & feel controls – line color & thickness, transparency, & back to front data adjustments.

Map visualizations combine demographic themes, imported location data, spatial searches, and relevant labels. Background maps and overlaid color options lend compelling brushstrokes.

Territory Management Tools for Franchise, Sales, & Service Orgs – Ninety-five percent of the large corporations who subscribe to our map services use MapBusinssOnline to create and manage territories. Territory management means creating eye-pleasing, definitive, balanced territories that address overlap. MapBusinessOnline presents your business’s territory geographically and in a tabular datasheet view. Improvements are many:

A nationwide territory map based on ZIP codes is a typical corporate application.

Logistics Planning – Among MapBusinessOnline Logistics customers are freight companies, manufacturing entities, and online retailers. We provide a convenient and affordable solution for trucking and logistics departments to create map-based portfolios of their key clients. Traveling salespeople use optimized routing to plan sales trips and explore new markets. You’ll find new capabilities:

A logistics map displaying distribution centers.

Sales Prospecting – You’d be surprised how many users use MapBusinessOnline as a basic CRM system. Customer address spreadsheets are easily imported into the application to create informative customer maps.  From there, segmented marketing lists can be created; vehicle routes can be generated for routine sales calls or sales prospecting.

A customer map for planning purposes created using MapBusinessOnline.

Market Analysis may be the most powerful aspect of MapBusinessOnline. We’ve added advanced features that leverage first-in-class map visualizations with demographic data analysis and driving time and distance queries. The process is simple – geographically define your most successful existing markets and identify untapped areas with similar characteristics. Explore the advanced market analysis features of MapBusinessOnline:

Market analysis maps address issues like expansion plans, competitor maps, or site selection.

Search for and Plot Business Listings – MapBusinessOnline introduced business listings in 2019. Business listings provide plotted map points and key firmographics that help estimate prospect potential for salespeople or display the proximity of clients, resources, and competitors. We continued to improve business listing tools in 2023:

Market maps applying imported leads from MapBusinessOnline business listings.

Batch Analysis Tools are a key component of MapBusinessOnline Pro, our advanced yet affordable driving time and distance analysis tool. Query all points in one or two datasets with thousands of locations. Results may be used to analyze transportation efficiencies or to determine supply chain adjustments. Pro can be used to conduct proximity searches, allocate customers to distribution points, or consider new facility placements. It’s the tool to use if you need to query multiple locations in one pass.

Drive time service areas

Map Data – MapBusinessOnline’s success is partly due to our carefully selected and curated associated data. Demographic data and business listings combined with the various map layer options add critical business elements to any map-based market analysis.

Demographic data was mapped and color-coded to display female-headed households with no Husbands.

Above and beyond major feature enhancements, MapBusinessOnline undergoes constant map engine tuning to optimize accuracy, speed, and resolution through applied technology improvements and best online practices.

MapBusinessOnline is an affordable business mapping software for the future. This online business mapping software has a legacy of enhancements and improvements and a reputation for adapting the most appropriate new technologies at the best possible time.

Request a Web Demo here.

About Geoffrey Ives

Geoffrey Ives lives and works in southwestern Maine. He grew up in Rockport, MA and graduated from Colby College. Located in Maine since 1986, Geoff joined DeLorme Publishing in the late 1990's and has since logged twenty-five years in the geospatial software industry. In addition to business mapping, he enjoys playing classical & jazz piano, gardening, and taking walks in the Maine mountains with his Yorkshire Terrier named Skye.
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