MapBusinessOnline Pro – Combines Driving Time Queries with Demographic Analysis for the Win

When you are in sales, the old duffers love to ask you, ‘What’s your elevator speech?’ What they mean is, if you suddenly found yourself in an elevator with the president of your biggest prospective account, how would you sell him on your product so that he takes the next step towards buying before exiting the elevator?

Assuming you have a few floors, how would you explain your most appropriate product to a briefly captive audience?

While MapBusinessOnline Pro has an array of advanced business mapping software features, what I believe sets it apart from our direct competitors and from the much more expensive GIS options is the combination of demographic mapping and driving time and distance analysis it offers for less than $1,000. You just won’t find this location and demographic analysis combination anywhere else at this price point.

Ding. The elevator door opens, and the prospect walks off the elevator. Ah, but he stops, hands you a card, and says, ‘Ask my administrative assistant to put you in touch with Hannigan. He’s in charge of software.’

For all of you young and old duffers out there, MapBusinessOnline Pro is becoming a very popular upgrade from MapBusinessOnline Standard. Prospects who purchase Standard and clients who’ve been using Standard for years eventually realize that Pro, for a few hundred dollars more, opens up a world of demographic and drive time analysis that has never before been available for their use.

MapBusinessOnline Pro combines the power of:

  • Multi-point spatial analysis – polygon, radii, or ZIP code searches.
  • Specific driving time and distance queries.
  • Full-featured demographic analysis.

Think about it. You’re tasked with opening a new retail store or even a chain of retail stores. How do you affordably understand what or where the optimum area demographics are for your new site locations? You can hire a consultant and pay them a lot of money, or you can invest in MapBusinessOnline Pro, get free technical support, and determine the best five or six locations for your new stores.

Heat map analysis applied to a New England rectangle of hardware retailers reveals eight target cities.

MapBusinessOnline Pro provides these significant capabilities:

  • Import up to 250,000 location records per Map – Easily import data by latitude, longitude coordinate, or address. Color-code or heat map the points for professional grade map display.
  • Find all relevant data within the proximity of another set of points.

  • Create up to 1,500 territories per map – Whether you run a sales, service, or franchise business, MapBusinessOnline is the most advanced and easiest territory mapping tool on the market today. Think MapPoint 2025 and beyond!
  • Batch-generate point-to-point driving time and distance analysis – Estimate driving requirements, travel costs, or workforce requirements across your transportation network.
  • Enhance your Location Data – Append an imported location-based Spreadsheet with relevant demographic and geographic data.
  • Create multiple drive time-based territories in one pass. Quickly design and share a new territory structure for sales or strategic planning. (See above-referenced video.)
  • Find the nearest resources, suppliers, or customers to critical stores or processing plants – Compare multiple location datasets with thousands or records in a few minutes.
  • Develop world-class market analysis based on driving time areas – Reveal the key demographic characteristics of your target markets.

MapBusinessOnline Pro clients in construction, finance, healthcare, insurance, manufacturing, retail, sales & marketing, and transportation logistics use the tool to:

  • Create multiple drive time or radius-based territories in one pass. Perfect for site assessment analysis.
  • Create, share, and edit hierarchical drive time territories displaying tiers of territories, regions, and divisions.
  • Develop success-based market analysis that suggests new ZIP codes or Counties to set up shop in based on your business’s key demographics.
  • Monitor construction site progress and conduct asset management across multiple locations.
  • Develop expansion plans for retail, warehousing, and medical businesses. Build informative map visualizations and exportable data-rich analysis.
  • Conduct various demographic market analyses by ZIP code, County, or city limit areas.
  • Develop nationwide franchise territories by ZIP code or County using demographic data for franchisee balancing.
  • Conduct fleet transportation cost assessments across one or two large location-based data sets.
  • Enhance imported marketing, sales, or planning datasets with demographic data.
  • Access to all MapBusinessOnline features, including all levels of territory management, business listings, and optimized routing.

So the next time you’re in the elevator with the boss, and they start talking about your organization’s market analysis, think about how MapBusinessOnline Pro’s driving time and demographic data analysis might enhance your position. #Promotion #NewCar #SwiftyBoxSeats

Request a web demo.

About Geoffrey Ives

Geoffrey Ives lives and works in southwestern Maine. He grew up in Rockport, MA and graduated from Colby College. Located in Maine since 1986, Geoff joined DeLorme Publishing in the late 1990's and has since logged twenty-five years in the geospatial software industry. In addition to business mapping, he enjoys playing classical & jazz piano, gardening, and taking walks in the Maine mountains with his Yorkshire Terrier named Skye.
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