Category Archives: Sales and marketing

MapBusinessOnline User – Franchise Territory Manager

Posted on August 31, 2016 by Geoffrey Ives

This week’s MapBusinessOnline user business mapping software profile is a franchise company territory planner. We often get calls from administrators or managers tasked with setting up and maintaining franchise territory maps. Franchise businesses generally have sales areas that cover all … Continue reading →

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The Map & Data Box – An Instructional Blog

Posted on June 15, 2016 by Geoffrey Ives

When new business map users of MapBusinessOnline first open up the application, they notice a light gray box off to the left called Map & Data (M&D).  You’ll see that Map & Data shows a list of Map Layers with … Continue reading →

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Import Your Address Spreadsheets into MapBusinessOnline

Posted on March 30, 2016 by Geoffrey Ives

If you already regularly import your business data into MapBusinessOnline, please move on. This blog post is for people just beginning to import their customer address spreadsheets or prospect lists into a business map. Possibly, the most popular use of … Continue reading →

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Five Steps to Creating a Valuable Customer Map from Business Data

Posted on June 17, 2015 by Geoffrey Ives

Business mapping software is all about the data visualization of your business data. Business owners and sales managers derive business intelligence and strategies by viewing their business data against an accurate base map. So, what are the best ways to … Continue reading →

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Drive Time and Driving Distance Queries in MapBusinessOnline

Posted on December 10, 2014 by Geoffrey Ives

Ever wonder what the polygon created by driving your car in every direction possible from one central point for 30 miles would look like? Yeah, you have. Admit it. Using your car to solve that conundrum will take a while. … Continue reading →

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What’s the Point of a Zip Code Point?

Posted on December 3, 2014 by Geoffrey Ives

The U.S. Postal Service introduced ZIP codes in 1963 to make mail delivery more efficient. The point of the ZIP code was to organize the mail sort and mail delivery processes by zones – to make the postal workflow more … Continue reading →

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The Power of Zip Codes in Radius Maps

Posted on February 26, 2014 by Geoffrey Ives

Perhaps the most popular request we field from MapBusinessOnline prospective customers is the request for radius maps. It’s no wonder Pythagoras discovered his geometric theorems early on because the world was impatiently waiting to conduct marketing and sales analysis based … Continue reading →

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Define Your Sales Territories by County, State or Zip Code

Posted on October 2, 2013 by Geoffrey Ives

  The purpose of using sales territories is to assign sales accountability and to measure sales progress. A sales organization can choose to make this a simple process or a complex process. I am sure some organizations require, for a … Continue reading →

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Sales Territory Mapping – Where do I start?

Posted on July 26, 2013 by Geoffrey Ives

“I think you guys have a mapping application that can help with sales planning. I hear it every day. I manage a sales force and must establish territories that make sense for our business.” Sales territory mapping issues vary from … Continue reading →

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